Benoit Fraylon is not just an artist; he’s a visionary who brings speed to life through his designs. With a career spanning roles like Creative Director at W Motors and collaborations with top racing teams, Fraylon has left an indelible mark on the automotive world. His passion for speed and design has led to the creation of some of the most iconic supercars and racing liveries.
Early Life and Passion for Speed
Born in France, Fraylon’s fascination with speed and design began at a young age. His love for automobiles and art merged, leading him to pursue a career where he could bring his visions to life. His journey took him from sketching cars in his notebook to designing some of the fastest machines on the planet.

Career Highlights
W Motors and the Lykan HyperSport
As the Creative Director at W Motors, Fraylon played a pivotal role in designing the Lykan HyperSport, the first Middle Eastern supercar. This vehicle gained global recognition, even featuring in the movie “Furious 7.” His work at W Motors showcased his ability to blend luxury with performance, creating cars that are both aesthetically pleasing and incredibly fast.
Racing Emotion and Iconic Liveries
Fraylon’s collaboration with Racing Emotion allowed him to design liveries for various racing teams. Notably, he designed the livery for the AF Corse LMP2 Pro/Am team, which won at the 24 Hours of Le Mans in 2024 . His designs are known for their bold colors and dynamic patterns, capturing the essence of speed and competition.
Collaborations with Top Racing Teams
Fraylon’s expertise has been sought after by numerous racing teams. He designed liveries for the Lamborghini Huracán Evo 2 Super Trofeo 2023, collaborating with VDS Racing and paraplegic driver Nigel Bailly . Additionally, he worked on the Ferrari 296 GT3 for the AF Corse team, competing in the Michelin Le Mans Cup.
Personal Life and Inspirations
Beyond his professional achievements, Fraylon is known for his love of animals, particularly his husky, Stella. He often shares moments with Stella on his Instagram, showcasing his softer side and the balance he maintains between his high-speed career and personal life. His travels and experiences continue to inspire his designs, bringing a global perspective to his work.
Current Endeavors
Fraylon continues to push the boundaries of automotive design. His recent projects include working on the Aston Martin Vantage GT3 Street Legal edition, blending the aesthetics of a race car with the functionality required for street driving. His commitment to innovation ensures that his designs remain at the forefront of the industry.
Conclusion
Benoit Fraylon’s journey from a young enthusiast to a renowned automotive designer is a testament to his dedication and passion. His ability to infuse art into speed has not only transformed vehicles but also inspired many in the industry. As he continues to innovate and design, Fraylon remains a driving force in the world of automotive artistry.
Follow Benoit Fraylon’s Journey
To stay updated on Benoit Fraylon’s latest projects and designs, follow him on Instagram: @lemansheroes.
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