Ben Grove’s journey into the world of design and entrepreneurship began long before he knew what branding truly meant. From an early age, he was drawn to creativity. As a child, he could often be found sketching, building, and designing — passions that laid the foundation for his future career. Little did he know, his love for creativity would lead him to build a successful creative marketing agency, Koncept, and transform his life in ways he never imagined.
A Natural Passion for Design: How It All Started
Ben’s fascination with design and branding ignited when he was just a child. “From as early as I can remember, I loved creativity,” Ben recalls. “I was constantly sketching, building, designing as a child.” What began as innocent doodles and experiments with art quickly grew into something more serious. Despite not knowing what branding or graphic design meant at the time, he was already designing logos for clothing lines, skateboarding brands, and even football teams. His creativity was a pure expression of passion — something that he instinctively pursued and eventually turned into his life’s work.
The Turning Point: Discovering Graphic Design as a Career
At the age of 14, Ben realized his childhood passion could be more than just a hobby — it could be a career. It was then that he decided to pursue graphic design as his chosen path. “Graphic design was the only way from then on out,” he says, describing the pivotal moment when he decided to turn his creative skills into a profession.
Ben’s journey into the industry began with an apprenticeship at a marketing agency, earning a meager salary of less than $3 an hour. Despite the low pay, he was determined to learn everything he could. His time at the agency gave him exposure to marketing, digital strategies, and web development — areas that he quickly fell in love with. “It all clicked,” Ben recalls. “I knew I had found my path.”
Building the Foundation: From Free Work to Real Opportunities
Ben’s early days in the design world were marked by a spirit of perseverance. His first jobs involved designing ads and flyers for his father’s business and doing freelance work for family friends. At the time, he worked for free, driven solely by his love for the craft and the desire to build a solid portfolio. “I worked for free and purely for the love of it,” Ben explains, acknowledging that these early experiences shaped the designer he would become.
His portfolio grew, and eventually, it opened the door to an apprenticeship at a marketing agency. However, there was one obstacle he had to overcome: being self-taught. “Being self-taught came with its challenges,” Ben admits. “There was nobody experienced to guide me or offer constructive feedback.” This lack of formal mentorship forced him to develop a resourceful mindset, teaching himself the skills he needed to succeed. This self-reliance became a defining characteristic of his approach to his career.
Koncept: The Birth of a Dream
Without a doubt, Ben’s most significant achievement thus far has been the creation of Koncept, his own creative marketing agency. Starting the agency was a leap of faith for Ben — one that he had always dreamed of but never felt there was a “perfect” time to take. “I realised there would never be a perfect time; it was now or never,” he reflects. Nearly two years later, he looks back in awe at how far Koncept has come.
In just eight months, the agency hit six figures in profit, a milestone that many entrepreneurs can only dream of. As Koncept enters its second year, Ben and his team are breaking records once again. The journey, however, has not been without its challenges. “It’s not always easy when I’m deep in the day-to-day grind,” Ben acknowledges. But during those rare moments when he steps back to reflect, he feels a sense of pride for what they’ve achieved.
Overcoming Challenges: The Role of Support and Perseverance
One of the most difficult aspects of being a solo founder, Ben admits, is the sheer weight of responsibility. “It can definitely be challenging,” he says, explaining the ups and downs that come with building a business from the ground up. Despite these challenges, Ben is grateful for the incredible support network that surrounds him. “I’m fortunate to have an incredible support network of family and friends who I can lean on when things get tough,” he shares.
Many of his friends are also business owners, which has proven invaluable in offering advice and sharing experiences. This camaraderie among entrepreneurs helps Ben stay grounded and motivated. “What keeps me grounded is maintaining a clear focus on the bigger picture,” he says, “reminding myself of what we’re building and why it’s worth pushing through the setbacks.”
The Vision for Koncept: Building a Lasting Legacy
As Ben looks to 2025, his focus is on growth — both professionally and personally. Koncept has experienced consistent growth since its inception, and now, Ben is ready to take it to the next level. His goal is to expand the team and implement the lessons, processes, and systems they’ve learned over the past two years. “My goal isn’t just for Koncept to be a job, but a lasting legacy,” he explains.
Building a lasting legacy requires a strong foundation, and Ben knows that the early stages are crucial. He is focused on solidifying the agency’s place in the industry while ensuring that his personal values of hard work and quality time with loved ones remain at the forefront of his business decisions.
The Inspiration Behind the Dream: Lessons from His Father
Ben credits his father as his biggest source of inspiration. His dad ran his own business in the building trade, and despite the demands of his work, he always made time for his family. “My dad has been the most inspiring person in my career,” Ben says. “He worked harder than anyone I’ve ever known, yet he always made time for my brother and me.” His father’s example taught Ben that success requires hard work, but it should never come at the cost of time spent with the people who matter most.
Redefining Success: Beyond Money and Recognition
When Ben first started Koncept, his idea of success was likely similar to that of many entrepreneurs: financial freedom and independence from traditional constraints. However, as the agency has grown, Ben has realized that success is about more than just money. “Money is important, but it doesn’t define success for me,” he says. For Ben, success is about creating the best possible life for his family, friends, and team — without sacrificing the meaningful moments that make life worth living.
Advice for Aspiring Entrepreneurs: Embracing Self-Belief
Looking back on his journey, Ben’s advice to aspiring entrepreneurs is simple: believe in yourself. “Imposter syndrome is real,” he admits, “but when I take a step back and reflect, I realize that getting to where I am today wouldn’t have been possible if I wasn’t capable.” He acknowledges that everyone is figuring out life at their own pace, and self-doubt is a natural part of the process. However, Ben has learned that if others believe in his abilities, he owes it to himself to do the same.
Leaving a Legacy: The Impact Ben Grove Hopes to Make
While Ben doesn’t aspire to change the world, he does want to leave a meaningful impact on the businesses he works with. “I want to be remembered as someone who played a key role in their success,” he says. His hope is that through Koncept, he can help businesses grow, thrive, and achieve their goals — creating a lasting legacy that he can be proud of.
As Ben continues to build his agency, his focus remains clear: to inspire others through his story of perseverance, passion, and dedication. He is a living testament to the power of believing in oneself, even when the path is uncertain, and his journey serves as an inspiration to anyone striving to turn their passion into a thriving business. Do follow him on Instagram and checkout koncept website
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