Dubai’s ever-evolving skyline is about to gain more than just another development. It is gaining a new heartbeat. On February 3, 2026, DMCC, in partnership with Sweid & Sweid, officially announced the launch of BAY360 — a mixed-use lifestyle destination designed to elevate daily living in Jumeirah Lakes Towers.
Set around a section of Lake D, BAY360 is not just a retail project. It is a community-first vision that aims to redefine how residents work, shop, dine and unwind in JLT. With construction expected to be completed by the end of 2027, the project promises to turn a familiar neighbourhood into one of Dubai’s most vibrant waterfront hangouts.
A New Chapter for Jumeirah Lakes Towers
For years, JLT has been known as a dynamic residential and commercial district. Its clusters, lakes and proximity to the metro have made it a practical choice for professionals and families alike. But BAY360 signals something more ambitious — a shift from convenience-driven living to experience-driven living.
Developed around part of Lake D, the project has been carefully planned to retain the lake’s natural waterfront character while layering it with lifestyle-enhancing features. Rather than overwhelming the area with concrete, the design focuses on preserving open views and integrating walkways, greenery and seating that encourage people to slow down and connect.
According to DMCC, the vision behind BAY360 is to improve quality, connectivity and liveability in JLT. This is not about building more — it is about building smarter.
What’s Coming to BAY360
At the heart of the development will be a flagship 22,000-square-foot Spinneys supermarket, offering residents a modern and spacious grocery experience. For the thousands of people living and working in JLT, this addition alone will be a game changer, reducing the need to leave the district for premium grocery shopping.
But BAY360 is about far more than daily errands.
Lake-Facing Dining and Cafés
One of the most exciting aspects of the project is its curated mix of cafés and restaurants. Several venues will be lake-facing, complete with outdoor terraces that allow guests to enjoy Dubai’s cooler months beside the water.
Imagine morning coffees with uninterrupted lake views, sunset dinners overlooking reflective waters, or weekend brunches in an open-air setting. These spaces are designed to create social energy while maintaining the relaxed charm that makes JLT appealing.
Rooftop Padel Courts and Recreation
BAY360 will also introduce rooftop padel courts, tapping into one of Dubai’s fastest-growing sports trends. By elevating these courts above street level, the development blends recreation with views — turning exercise into an experience rather than just a routine.
In addition to sports facilities, family-friendly outdoor areas will provide safe and welcoming spaces for children and community gatherings. The goal is to ensure that BAY360 caters to all age groups, not just professionals working nearby.
Wellness, Medical and Lifestyle Retail
Modern urban living requires more than restaurants and shops. BAY360 will incorporate medical and wellness facilities, giving residents easy access to essential services without leaving their neighbourhood.
Lifestyle retail outlets will further enhance convenience, creating a one-stop destination where errands, leisure and self-care coexist. This integrated approach reflects Dubai’s growing demand for walkable, mixed-use environments that reduce reliance on cars for everyday needs.
Improving Connectivity Around Lake D
BAY360’s impact extends beyond its immediate footprint. DMCC and Sweid & Sweid have outlined a broader plan to upgrade the surrounding Lake D area to improve connectivity and accessibility across JLT.
A Redesigned Pedestrian Avenue
One of the standout upgrades will be a redesigned pedestrian avenue creating a clear, direct route from the metro station to the far side of Lake D. This improvement will make navigating the district more intuitive and enjoyable, especially for commuters and visitors.
The pathway will strengthen links between clusters and improve access to the neighbouring park, encouraging more foot traffic and outdoor activity.
Enhanced Lake Edges
The lake edges themselves will be upgraded with additional greenery, seating areas and walkways. These enhancements are not merely cosmetic. They reinforce the relationship between residents and the waterfront, making the lake a central social and recreational asset rather than just a scenic backdrop.
By focusing on landscaping and public spaces, the developers are prioritising community interaction and outdoor living — elements that increasingly define desirable urban neighbourhoods.
A Strategic Move by DMCC
For DMCC, the launch of BAY360 represents a continuation of its strategy to enhance the communities under its management. Known globally as a leading free zone and business district authority, DMCC has played a pivotal role in shaping JLT’s commercial ecosystem.
Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC, emphasised that the project reflects a continued commitment to elevating quality and liveability within JLT. The development aligns with Dubai’s broader urban planning goals, which increasingly prioritise mixed-use, pedestrian-friendly districts.
Meanwhile, Maher Sweid, Managing Partner at Sweid & Sweid, described BAY360 as a natural extension of the company’s focus on enriching everyday life. The developer has consistently invested in projects that combine architectural clarity with functional design, and BAY360 appears to follow that philosophy.
Completion Timeline and What to Expect
The announcement on February 3, 2026, marks the official start of a multi-year journey. Construction is expected to conclude by the end of 2027, positioning BAY360 as one of the most anticipated lifestyle additions to JLT.
Once completed, the development will feature approximately 300 underground parking spaces to accommodate increased footfall while preserving surface-level space for pedestrians and landscaping.
As work progresses, residents can expect gradual transformation around Lake D — from upgraded pathways to improved greenery — well before the final unveiling.
Why BAY360 Matters for Dubai Living
Dubai is no stranger to large-scale developments. But what makes BAY360 particularly compelling is its focus on community integration rather than spectacle.
It is not a standalone mega-mall or isolated entertainment zone. Instead, it is woven directly into an existing residential and commercial fabric. It enhances what is already there rather than replacing it.
For residents of JLT, this means shorter commutes for daily errands, more dining choices within walking distance, better recreational facilities and improved public spaces. For visitors, it means discovering a refreshed district that feels more vibrant and cohesive.
Ultimately, BAY360 signals a broader shift in how Dubai approaches urban living. The future is not just about taller towers or larger retail spaces. It is about creating meaningful, connected environments where people genuinely want to spend time.
With completion expected by the end of 2027, BAY360 is set to transform Lake D from a quiet corner of JLT into one of Dubai’s most exciting waterfront destinations — and perhaps its coolest new hangout.
Do follow UAE Stories on Instagram
Read Next – Public and Private Sector Ramadan Hours Announced in UAE
