He once designed Dubai’s skyline. Today he’s building a very different kind of legacy one that lives in your pocket, fuels your body and powers your brand.
Meet Bassem Abuhashim the former engineer turned entrepreneur who traded in cranes and concrete for fitness tech, brand growth and creator freedom. In a region driven by innovation and speed, Bassem is quickly becoming one of the most influential figures in the Middle East’s next business wave.
His journey is all about bold decisions. Years ago he was leading billion dirham construction projects, helping shape the UAE’s iconic skyline. But instead of following the traditional path, he made a life changing decision to walk away and start over.
In 2025 that leap has proven to be visionary.
BodyBar The Fitness SuperApp Changing the Game
It began with a simple idea. What if there was one platform that could bring together every element of a high performance lifestyle fitness, nutrition, coaching, gear and make it accessible to anyone
That idea became BodyBar.
BodyBar is now the Middle East’s go to app for health, wellness and elite level living. It brings together everything users need to improve their bodies and their lives.
With BodyBar users get:
- Personal trainers available on demand
- Custom clinical meal plans tailored to goals
- Gym quality equipment delivered to their homes
- Curated supplements and performance wear
- A modern clean marketplace focused on real results
It’s not just another gym app. It’s a complete movement built around results. Whether you’re an athlete, a busy executive or just getting started, BodyBar meets you where you are and helps you level up.
KUL Consulting Turning Global Brands Into Middle East Icons
While building BodyBar Bassem noticed something else. Global brands trying to enter the region lacked cultural depth and clear strategy. They had potential but not the local insight.
That’s when he launched KUL Consulting.
KUL is a boutique brand expansion agency that helps international labels grow faster and smarter in the GCC. It blends sharp strategy, powerful storytelling and focused sales systems to turn brands into local legends.
From launching new collections in Saudi Arabia to scaling performance campaigns in Dubai, KUL gets things done quickly and with style. It’s not about big presentations or corporate fluff. It’s about helping brands matter where it counts.
KREATORS.AE The Anti Agency Creator Platform
The final piece of Bassem’s growing empire came from watching creators and brands struggle with old agency models. High fees, poor results, slow processes it just didn’t make sense anymore.
That’s why he built Kreators.ae
Kreators is a platform that directly connects brands with top performing content creators across the Middle East. No middlemen, no inflated costs, no red tape.
It’s fast, flexible and built for the new digital age. Companies love it because they get real influence without the agency overhead. Creators love it because they get paid fairly, work on their terms and focus on creativity.
Bassem calls it creator power unfiltered. And it’s catching on fast.
A Founder Who Thinks Like a Futurist
Bassem is more than a business builder. He’s a visionary shaping the future of fitness, branding and digital influence.
He started as a civil engineer building towers that reached into the clouds. Today he builds ecosystems that impact lives. His story reminds us that where you start doesn’t define where you can go.
He believes in building with purpose and precision. Every business he creates offers people tools for real growth physically, mentally and professionally.
He shares his day to day journey on Instagram where followers get a real look into his hustle, mindset and life behind the scenes. Whether it’s early morning workouts, late night strategy sessions or candid business advice, Bassem’s message is clear you can reinvent yourself at any moment.
His favorite quote says it all
I’ve built towers. Now I build people, brands and momentum. That’s the real legacy.
What’s Next for Bassem
Bassem isn’t slowing down. In fact, he’s just getting started.
In 2025 he’s planning to expand all three ventures across Saudi Arabia, Qatar, Kuwait and beyond. BodyBar popup events are launching in key cities, bringing high performance fitness to the streets. Kreators is introducing tools to help creators learn, grow and monetize their skills. KUL is onboarding new international clients every month.
He’s also passionate about mentoring. Bassem is quietly building a network of young founders, creators and fitness leaders, offering guidance, opening doors and creating space for the next generation of Arab entrepreneurs.
He’s not interested in chasing trends. He’s setting them. While others focus on short term hype, Bassem is focused on long term value and community.
The Bottom Line
Bassem Abuhashim represents what’s possible when you bet on yourself and follow your vision no matter how risky it seems.
From construction sites to digital boardrooms he’s turned every challenge into fuel for growth. He’s redefining what success looks like in the Middle East, proving that true legacy comes from building things that last whether it’s a platform, a mindset or a movement.
In a region that thrives on ambition, Bassem is standing out not just for what he’s built, but for how he’s building it with purpose, clarity and a deep commitment to helping others rise with him.
And if you haven’t heard his name before, you will soon.
Because Bassem Abuhashim isn’t just building a brand
He’s building the future
Do follow him on Instagram
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