Bakhtawar Tahir Sheikh’s journey into the world of customer service and marketing is a testament to resilience, adaptability, and an unyielding commitment to personal growth. As the founder of Be-Em Consultants, Bakhtawar Tahir Sheikh has built a thriving business in customer service and marketing—an achievement shaped by resilience, adaptability, and an unyielding commitment to personal growth. Her journey into these fields was inspired by her parents’ dedication to creating a stable and fulfilling life for their family, instilling in her a strong sense of self-sufficiency and the importance of financial independence from a young age.
Rather than succumbing to this setback, Bakhtawar chose to start fresh. She found new purpose in the fields of marketing and customer support, where she could leverage her skills in communication and relationship-building. This shift in focus not only allowed her to reinvent herself but also led her to launch her own business, Be-Em Consultants, which now has a dedicated team providing high-quality marketing and customer service solutions. Today, Be-Em Consultants has become a trusted partner for clients across Russia, the UK, and various parts of Europe, helping companies build loyal customer bases through innovative strategies and exceptional service.
For Bakhtawar, one of her proudest achievements is the positive feedback Be-Em Consultants receives from clients. “Seeing online reviews where customers specifically praise the customer service we provide is incredibly rewarding,” she shares. Knowing that her work contributes to her clients’ success is a source of immense pride and fuels her ambition to continue expanding her business globally. Her ultimate goal is to establish a truly international presence by 2026, bringing her expertise and insights to diverse markets around the world.
This journey hasn’t been without challenges. Early in her career, Bakhtawar faced skepticism from hiring managers due to her health history, which only fueled her determination to prove her capabilities. This experience inspired her to create her own path, demonstrating the potential of resilience and hard work. Now, as she collaborates with clients from various cultural backgrounds, she has learned the importance of adaptability—a lesson that became evident when expanding Be-Em Consultants’ services into a European market. “I underestimated the cultural nuances and unique expectations around customer engagement,” she recalls. This oversight led to communication gaps and delays, but it was a valuable lesson that taught her the importance of understanding each market’s specific needs. Today, before entering any new market, Bakhtawar dedicates time to researching local values and partners with local experts to ensure her approach is aligned with each region’s expectations.
In her career, Bakhtawar draws inspiration from figures like Richard Branson, who exemplifies a fearless approach to entrepreneurship and innovation. Branson’s journey, from Virgin Records to ventures in aviation and space, has inspired her to embrace bold risks and pursue a vision of global expansion with courage. “Branson’s commitment to pushing boundaries and scaling ideas globally resonates with my journey,” she says. Like Branson, Bakhtawar is committed to building a global presence through strategic, daring steps, guided by a sense of adventure and resilience.
Bakhtawar’s approach to overcoming challenges is grounded in a positive outlook. “I’m driven by the bigger picture—the goal of building a global business that brings value across diverse markets by 2026,” she explains. Obstacles and setbacks are not seen as roadblocks but as opportunities to learn, innovate, and strengthen her resolve. Surrounding herself with supportive, driven individuals has also helped her stay motivated, offering different perspectives that keep her vision sharp and her strategies fresh.
Over time, Bakhtawar’s understanding of success has evolved. Early in her career, success meant achieving financial milestones and securing high-profile clients. Now, she sees success as creating long-term, impactful relationships with clients and fostering an innovative, supportive work culture. “Today, success is about building a business that not only scales but also remains adaptable and deeply connected to the needs of each market we serve,” she reflects. Real success, for her, lies in creating sustainable growth that brings lasting value and impact.
If she could offer advice to her younger self, Bakhtawar would emphasize resilience and self-belief. She believes every setback is a stepping stone to growth and encourages others to maintain a strong sense of purpose and to stay true to their values. She also stresses the importance of building a solid network and seeking mentorship, which can provide invaluable insights and support. Celebrating small victories along the way, she notes, is essential, as each success contributes to the overall vision and keeps the journey rewarding.
Looking ahead, Bakhtawar hopes to leave a legacy of innovation and inclusivity in the customer service and marketing industry. She wants to be remembered not only for advancing effective strategies but also for championing a culture of empathy and understanding in client relationships. Her goal is to inspire future leaders to prioritize authentic connections with clients and recognize the value of diversity in driving creativity and solutions. By sharing her experiences, Bakhtawar aims to empower others to navigate challenges with confidence, seeing opportunities where others may see obstacles. Ultimately, she wants to be known as a mentor and visionary, leaving a lasting impact that paves the way for future generations in the industry.
