Breaking Barriers: From Passion to Profession
Badria Naureen, known as @omgitsbeeeee on Instagram and TikTok, is a name that’s making waves in the digital marketing and content creation industry. At just 25, she has turned her love for creativity into a thriving career, proving that success comes from passion, persistence, and an eye for innovation.
Coming from a family of seven, with a father in the medical field and three older sisters pursuing science, Badria always knew she wanted something different. While others saw their careers in black and white, she dreamed of a future bursting with color and creativity.
Her love for beauty, makeup, and digital storytelling led her to experiment with social media content long before it became a widely accepted profession. She recalls spending hours recreating looks from YouTube and Tumblr, an obsession that later earned her a makeup artist certification.
But her true breakthrough came when she discovered her passion for social media marketing—a field that allowed her to combine creativity with strategy. She gained over 20,000 organic followers for a famous food brand’s Instagram page in less than 6-months and also also directed a video for Famous car brand and pitched 360 marketing campaign ideas for LUX.
Turning a Side Hustle into a Career
Badria’s journey into social media wasn’t conventional. It started with curating content for her own Instagram page, which eventually pushed her toward marketing and PR opportunities during college. She even landed a role as an anchor for a college feature segment on a well-known Indian channel.
During the COVID-19 pandemic, she took a bold step and started freelancing as a content creator. What began as a side hustle quickly became a full-time passion. She realized that social media was more than just posting pictures—it was about building brands, creating engaging narratives, and influencing audiences in meaningful ways.
Her first real opportunity came when she joined an agency as a recruitment intern. On her very first day, she noticed their outdated presentation slides and boldly suggested an upgrade. To her surprise, the CEO trusted her instincts and asked her to take charge. Instead of simply improving the slides, she transformed them into an animated video, making the presentation more engaging and interactive.
That one decision set the stage for her career in social media marketing.
Working with Dream Brands: A Full-Circle Moment
One of Badria’s biggest achievements so far has been working with brands she grew up admiring. As a child, she would look at major household names and dream about being a part of their world. Fast forward to today, and she has not only collaborated with them but also helped shape their digital presence.
“Leaving my mark on these brands and knowing my work contributes to how they’re perceived today is genuinely the best feeling in the world,” she shares.
Her ability to merge creativity with data-driven strategy has helped brands create content that resonates with their audiences. From directing videos to crafting compelling campaigns, Badria is proving that social media is more than just a job—it’s an art form.
Overcoming Challenges and Proving Social Media is a Real Job
One of the biggest challenges she faced early in her career was the perception that social media wasn’t a “real job.” When she started, many people underestimated its impact, assuming it was just about posting pictures and writing captions.
But COVID-19 changed everything. Businesses that once ignored digital marketing suddenly realized that social media was their 24/7 salesman. As companies rushed to build an online presence, Badria’s expertise became more valuable than ever.
Instead of waiting for opportunities, she created them. She stayed ahead of trends, experimented with new formats, and continuously adapted to the ever-changing digital landscape. Her resilience and foresight paid off, solidifying her reputation as a social media expert.
Expanding Horizons: The Future of Badria Naureen
Currently, Badria is focused on deepening her expertise in social media strategy and expanding her work with brands. She is passionate about crafting unique campaigns that not only look good but also drive real engagement.
Her long-term goal? To lead a creative team specializing in impactful digital strategies. She wants to continue working with brands that challenge her creativity while helping businesses leverage the full power of social media.
“The work I’m doing now is laying the foundation for a future where I can lead larger, more innovative projects and drive the industry forward,” she says.
Lessons Learned and Advice for Aspiring Creators
Throughout her journey, Badria has learned one valuable lesson: adaptability is key. The social media landscape is constantly evolving, and what works today might be outdated tomorrow. Instead of getting comfortable with one strategy, she believes in staying curious, embracing change, and always experimenting with new ideas.
She also believes in trusting your instincts. Looking back, she would tell her younger self:
“Don’t second-guess, don’t overthink it. Creativity flows best when you just go for it without overanalyzing every detail. Some of my best work has come from moments of pure instinct and confidence. Embrace bold ideas and let them breathe.”
Leaving a Legacy: Making an Impact in the Digital World
Even though she’s still in the early years of her career, Badria Naureen is already making a name for herself in the marketing and social media industry. She wants to be remembered as someone who championed authenticity and creativity, inspiring others to break away from generic approaches and create content that genuinely connects with people.
Ultimately, her work is proof that impactful marketing isn’t just about trends—it’s about building real connections and leaving a lasting impression. Do follow her on Instagram.
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