Before social media was taken seriously as a career path, Badria Naureen was already laying the groundwork for her future—storyboarding ideas, curating visual identities, and experimenting with creative expression in the corners of her day. A self-taught creator turned strategist, Badria’s rise is marked by instinct, resilience, and the kind of creative spark that doesn’t wait for permission. Her journey—from anchoring campus segments and building a personal brand to leading content for household names—speaks to a new generation of marketers who value storytelling as much as strategy. At just 25, she’s redefining what it means to grow in an ever-evolving industry, and proving that passion, when paired with persistence, is a force to be reckoned with.
Breaking Barriers: From Passion to Profession
Growing up in a family of doctors and businessmen, Badria always stood out for her creative leanings. While her siblings pursued more conventional paths, she was drawn to colour, artistry, and self-expression. “I wanted my job to be something I could see in colours—not just black and white,” she once said. Her early obsession with makeup and recreating looks from Tumblr and YouTube eventually led her to earn a makeup artist certification. But it wasn’t just about beauty—it was about building visual narratives, a skill that would later define her career.
What set her path apart wasn’t just her talent—it was the unwavering support of her parents, Dr. K. Mohammed and Bindu Vellekkat. In a time when the arts were often overlooked, they championed her passion. “I’ll never forget the pride in my dad’s voice when he said, ‘My daughter did that,’ after I did someone’s wedding makeup,” she recalls. “Or the way my mom stood by me when relatives questioned why I didn’t choose a science field.” That support became her foundation, a quiet but powerful force that made her believe the world was hers to conquer.
Turning a Side Hustle into a Career
Badria’s entry into the professional world of social media began organically—by building her own brand online. She curated her feed with intention and explored what made content resonate. What began as a creative outlet became a career compass. In college, she engaged in marketing and PR activities, even anchoring a student feature on a popular Indian TV channel. During the pandemic, what started as freelance content creation blossomed into a full-fledged side hustle.
Her break came unexpectedly while interning at a recruitment agency. On her first day, she suggested revamping a dated presentation. Instead of just making edits, she transformed it into an animated video. That bold move caught the CEO’s attention and became the unofficial launchpad for her social media career.
Working with Dream Brands: A Full-Circle Moment
One of Badria’s proudest achievements has been working with household brands she once admired from afar. “As a kid, I used to look at these brands and dream of being part of their team,” she says. Now, she not only collaborates with them—she shapes their digital identities. From directing videos and crafting story-led campaigns to leading strategy across platforms, her work is leaving a lasting mark.
At Tashas Group, where she currently leads social media content for multiple concepts, Badria has made a measurable impact. From boosting organic views with storytelling reels to growing follower bases across international markets, her work reflects a deep understanding of both creative vision and business objectives.
Overcoming Challenges and Proving Social Media is a Real Job
One of the earliest hurdles in Badria’s path was not the work itself, but the perception of it. Badria began her journey at a time when social media was often dismissed as a hobby rather than a career. “Back then, unless you were a digital marketer, social media wasn’t considered a ‘real job’,” she explains. But she knew better. The pandemic marked a turning point as brands and audiences alike recognized social media as an essential tool—not just a trend. For Badria, this shift validated what she already knew: that content has the power to connect, influence, and inspire.
She’s also worked hard to challenge the misconception that working in social media is simply about aesthetics. Her approach combines visual storytelling with analytics and business strategy, proving that social media is as technical as it is creative.
Expanding Horizons: The Future of Badria Naureen
At just 25, Badria is only getting started. Her current focus is two-fold: developing a strong personal brand while continuing to elevate the brands she works with. Whether it’s leading campaigns that bring people together or mentoring junior creatives, her long-term vision is clear—she aims to head a team of strategists that redefines how digital content connects with audiences.
“I want to continue working with brands that challenge my creativity,” she says, “but ultimately, I want to help businesses use social media to build meaningful connections.”
Lessons Learned and Advice for Aspiring Creators
Among the most valuable lessons she’s learned is to stay adaptable and curious. “What works today might be outdated tomorrow,” she shares. “You have to keep learning, keep experimenting.” She encourages aspiring creators to trust their instincts. “Some of my best work has come from moments of pure instinct and confidence. Creativity flows best when you just go for it.”
Leaving a Legacy: Making an Impact in the Digital World
Badria doesn’t just want to be known for beautiful campaigns—she wants to be remembered as someone who brought authenticity, boldness, and intention to the world of marketing. Her story isn’t just about success. It’s about heart, hustle, and the people who cheered her on from the start. With a strong foundation built on creativity and family support, and a future guided by vision and purpose, Badria Naureen is a rising star whose journey is just getting started. Through visual storytelling that resonates and relationships built on trust, she’s paving the way for a more human, more thoughtful digital world.
Do follow her on Instagram and LinkedIn.
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