Early Life and Passion for Travel
Joanna Maass’s journey into the world of luxury travel began with a simple backpack and an insatiable curiosity about the world. Born and raised in Germany, Joanna’s early years were marked by a deep desire to explore diverse cultures and landscapes. Her adventures as a backpacker not only satisfied her wanderlust but also ignited a passion for creating unique travel experiences for others.
Educational Pursuits and Professional Growth
Recognizing the need to blend her love for travel with business acumen, Joanna pursued higher education at Copenhagen Business School. She earned a degree in International Business, Language, and Culture, followed by a master’s in Entrepreneurship and Organisational Innovation. These academic achievements equipped her with the skills necessary to navigate the complex world of international business and luxury markets.
During her studies, Joanna gained invaluable experience in the hospitality industry. She worked as a skiing instructor at Robinson Club Amadé and took on roles such as Guest Relation Coordinator and Group Manager at various luxury resorts. These positions allowed her to understand the intricacies of guest services and the importance of personalized experiences in the luxury sector.
Founding Discovered: A New Era in Luxury Travel
In 2021, Joanna founded Discovered, a travel and property management company dedicated to crafting exclusive experiences for discerning travelers. As the Founder and CEO, she has been instrumental in shaping the company’s vision and expanding its global footprint. Discovered offers a range of services, including luxury travel planning, concierge services, and property management, all tailored to meet the unique needs of each client.
Joanna’s approach is deeply personalized. She believes in building long-lasting relationships with her clients, ensuring that each journey is meticulously planned to exceed expectations. Her extensive network within the luxury travel industry enables her to provide exclusive offers, insider tips, and unparalleled access to some of the world’s most coveted destinations.
Overcoming Challenges and Embracing Innovation
The path to success has not been without obstacles. Launching a luxury travel brand during a global pandemic posed significant challenges. Travel restrictions and economic uncertainties required Joanna to adapt quickly. She leveraged digital platforms to connect with clients, offering virtual consultations and personalized travel planning sessions. This innovative approach not only kept the business afloat but also strengthened client relationships during uncertain times.
Joanna’s commitment to excellence and adaptability has positioned Discovered as a leader in the luxury travel industry. Her ability to anticipate market trends and embrace digital innovation has set new standards for exclusivity and personalized service.
Current Endeavors and Future Aspirations
Today, Joanna divides her time between Copenhagen, Dubai, and Hamburg, reflecting the global nature of her business. She continues to explore new destinations, seeking out unique experiences to offer her clients. Her hands-on approach ensures that each recommendation is based on firsthand knowledge and personal insight.
Looking ahead, Joanna aims to expand Discovered’s services to include curated wellness retreats and bespoke cultural tours. She is also exploring sustainable travel options, recognizing the growing demand for eco-conscious luxury experiences. By staying attuned to her clients’ evolving preferences, Joanna ensures that Discovered remains at the forefront of the luxury travel industry.
Inspiring Others: Joanna’s Message to Aspiring Entrepreneurs
Joanna’s journey from a backpacker to a luxury travel mogul serves as a testament to the power of passion, resilience, and innovation. She encourages aspiring entrepreneurs to embrace their unique experiences and leverage them to create meaningful ventures. “Your background and personal journey are invaluable assets,” she says. “They shape your perspective and can set you apart in any industry.”
Through her work, Joanna continues to inspire others to pursue their dreams, explore the world, and appreciate the transformative power of travel. Her story is a reminder that with determination and a clear vision, it is possible to turn one’s passion into a thriving business that sets new standards of excellence. Do follow her on Instagram.
United Arab Emirates: New Merger Control Thresholds Published
