In a move that underscores its commitment to strengthening its presence in the Middle East, Avanade, a leading provider of innovative digital, cloud, and advisory services, has announced the appointment of Adel Daira as the new Country Manager for the United Arab Emirates (UAE). This strategic appointment signals the company’s dedication to expanding its footprint and delivering cutting-edge technology solutions in one of the world’s most dynamic markets.
Driving Digital Transformation in the UAE
The UAE continues to lead the region in embracing digital innovation, with initiatives that prioritize smart cities, artificial intelligence (AI), and sustainable technologies. Adel Daira’s appointment aligns with Avanade’s vision of empowering businesses in the UAE to thrive in the digital era.
Daira brings extensive experience in the technology sector, with a proven track record of driving growth and delivering transformative solutions to clients. His expertise in fostering client relationships and his deep understanding of the regional market make him uniquely positioned to lead Avanade’s operations in the UAE.


A Visionary Leader for a Dynamic Market
Adel Daira has held several leadership roles in the technology sector over the years, with a focus on delivering tailored solutions that address the unique needs of businesses. His appointment reflects Avanade’s strategic focus on nurturing leadership that can navigate the complexities of a rapidly evolving digital landscape.
Speaking on his new role, Daira said, “I am honored to join Avanade as the Country Manager for the UAE. This region is at the forefront of digital transformation, and I am excited to lead our talented team in delivering innovative solutions that empower our clients to achieve their goals.”
Enhancing Avanade’s Presence in the Region
Under Daira’s leadership, Avanade aims to deepen its engagement with businesses across various sectors in the UAE, including finance, healthcare, retail, and government. The company’s focus on AI, cloud services, and digital transformation will play a critical role in helping organizations optimize their operations and drive sustainable growth.
The UAE has consistently demonstrated its commitment to fostering a digitally-driven economy, with initiatives such as the UAE Centennial 2071 vision and Dubai’s ambition to become a leading smart city. Avanade’s innovative solutions align seamlessly with these goals, enabling businesses to stay ahead in a competitive global market.
A Focus on Innovation and Sustainability
Avanade’s mission to deliver cutting-edge technology solutions resonates strongly with the UAE’s emphasis on sustainability and innovation. By leveraging its expertise in cloud computing, AI, and data analytics, the company is poised to support businesses in achieving both their digital and environmental goals.
Adel Daira’s leadership will also emphasize collaboration with local and international partners to foster innovation and deliver impactful solutions that address the region’s unique challenges.
Building a Resilient Future
As the UAE continues to emerge as a global hub for technology and innovation, Avanade’s commitment to investing in the region’s growth becomes even more significant. Adel Daira’s appointment as Country Manager marks a new chapter in the company’s journey, with a focus on delivering solutions that drive business success, empower people, and create a sustainable future.
With his strong leadership and Avanade’s cutting-edge capabilities, the company is well-positioned to play a pivotal role in shaping the UAE’s digital future.
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