Introduction
David, founder of ATHLETE’STATE, is an athlete and sport strategist turned entrepreneur with a clear mission: to help others transform their lives through running.
Son of a businessman father and an educator mother, he blends performance, discipline, and education to create systems that inspire lasting change.
ATHLETE’STATE is the result of that mix combining the vision of an entrepreneur, and the mission to build a healthier society, he is building systems that boost performance and promote a healthy lifestyle starting in Abu Dhabi.
- Collective Wellbeing: Moving Cities and Companies Forward
Inactivity is costing the UAE billions every year “67.9% of adults are overweight, 44% have high cholesterol, and 47% did not meet WHO activity guidelines”.
This is not just a health challenge, it is an economic one, draining AED 41 BN annually and threatening the nation’s future wellbeing.
ATHLETE’STATE was created to change this. “We help cities and corporations to build a culture of movement making running accessible, measurable, and inspiring. Wellbeing is not a sprint it’s a strategy built like a marathon.”
- Performance inspires society.
David is currently leading multiple initiatives to elevate athletic performance across the UAE.
He works with the Abu Dhabi Police under the Ministry of Interior, building running teams that compete across all seven Emirates, and partners with institutions like EXOS Performance Education, bringing world-class performance systems to the region for the first time.
By developing role models and competitive teams, David shows that excellence is possible and contagious attacking performance improvement from every angle to inspire the nation.
- The Athlete’s Journey – Marathon initiative and beyond.
Every runner has a unique story. And David found A’S to support runners hidden in office life, devoted to finding balance in running, life and wanderlust.
From your first 42 km Abu Dhabi to conquering the Abbott World Marathon Majors, ATHLETE’STATE walks with you every step of the way.
“Through initiatives like Run&Coffee for the community, customized Team Building events, for corporate and Global race experiences, we transform goals into finish lines and finish lines into new beginnings”.
- Abu Dhabi & Dubai Marathon Race Preparation.
David’s flagship mission for this season: turn Abu Dhabi and Dubai into marathon cities.
“We are preparing athletes for the Abu Dhabi Marathon and the Dubai Marathon, guiding first-time runners to finish their dream race and helping experienced athletes achieve personal bests.”
Takeaways
- Running is the solution, not just the sport a tool for transformation at every level of the society.
- Services for every level from corporate wellness programs and training camps to one-on-one coaching and race preparation, there’s a tailored way to join the movement.
- ATHLETE’STATE is leading the movement the brand driving change in Abu Dhabi, Dubai, and beyond.
- Abu Dhabi ADNOC Marathon & Dubai Marathon are the big goals and preparation begins now. Whether it’s your first 42K in UAE or a World Marathon, there is a path for you.
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