Asma Abdullah: Born to Blend Tradition and Modernity
Asma Abdullah, a Dubai native with Baloch roots, has found her place in the world of fashion, where she blends tradition with contemporary style. Raised in the United Arab Emirates, Asma was inspired by the elegance and cultural depth of traditional Emirati attire. She fell in love with abayas and saw a beautiful fusion of style and modesty in them, which set her on her career path. Supported by her family, husband, and friends, she launched her journey, initially as a designer and later as a model—a choice that opened even greater doors for her.
Growing up in Dubai, Asma was exposed to the rich diversity of styles and cultures, and she found herself naturally drawn to the fashion industry. “Fashion has always fascinated me,” she explains. Asma admired how attire reflects identity, and she wanted to contribute to that narrative by creating her own designs. This admiration was the first spark that ignited her passion for a career where she could creatively express her heritage and individuality.
Navigating the Roadblocks
Starting out in fashion, Asma faced numerous challenges. Coming from a middle-class family, she dealt with both financial limitations and the societal pressures that sometimes cast judgment on unconventional careers. Despite these obstacles, Asma held her ground with the steadfast support of her family. She mentions that her family’s encouragement has been a cornerstone of her success, helping her remain resilient when things got tough.
“In an industry where setbacks are inevitable, their support kept me grounded,” Asma shares. Her family’s belief in her dreams provided her with the courage to continue, even when her ambitions seemed daunting. “Without them, I don’t know if I could have made it through some of the tougher times,” she adds, reflecting on the importance of a strong support network.
From Designer to Model
Asma began her career in fashion by designing abayas, creating her own interpretations of this traditional Emirati garment. However, as she delved deeper into the fashion world, she realized that modeling held even more potential for growth. Embracing the challenge, she made a bold shift from designer to model, a move that allowed her to reach a broader audience and showcase her unique style on a larger stage.
Her initial experience as a designer enriched her modeling journey, giving her insights into fashion from both sides of the industry. “Switching to modeling was a pivotal moment,” she explains. Now, as a model, Asma collaborates with various local and international brands, gaining the experience and exposure that keep her progressing in a highly competitive industry.
Winning Moments and Career Highlights
One of Asma’s most memorable achievements came when she won first place in a fashion competition organized by UAE Filmfare. This recognition marked a significant moment in her career, boosting her confidence and solidifying her reputation in the fashion community. “Winning that award was not just a personal victory—it was a message to everyone who doubted me,” she says proudly.
Since then, Asma has collaborated with numerous brands and top influencers in the UAE, working on a wide range of projects that highlight her versatility and dedication. Each collaboration has been a learning opportunity, adding to her skill set and broadening her perspectives. She credits these experiences for helping her grow as a model and fashion professional.
Challenges and Lessons in Resilience
Asma’s path in the modeling industry has not always been smooth. Early in her career, she faced rejection for a campaign she deeply desired, a setback that felt personal at the time. This experience, however, turned into a valuable lesson on resilience. “I realized that rejection doesn’t define my worth,” she shares. This incident taught her the importance of perseverance and adaptability, two traits that have proven essential in an industry that’s as unpredictable as it is demanding.
In facing these challenges, Asma has developed a mindset that views setbacks as stepping stones rather than roadblocks. She remains grounded by focusing on her long-term goals and staying true to her passion. “Every setback is an opportunity to learn and grow,” she says, emphasizing her commitment to self-improvement.
Redefining Success
For Asma, success has evolved from simply landing high-profile gigs to creating a meaningful impact in her field. Initially, she equated success with recognition and visible achievements, but over time, she has come to view it as something much deeper. Now, success means contributing to an inclusive fashion industry that celebrates diversity and authenticity.
This shift in perspective aligns with her desire to leave a lasting legacy. Asma wants her career to be about more than just beautiful photos and magazine covers; she hopes to inspire others to pursue their dreams and stay true to themselves. “True success is making a positive impact and staying aligned with my values,” she reflects.
A Vision for the Future: Empowerment Through Fashion
Asma’s aspirations extend beyond personal achievements. She envisions a future where she can use her platform to advocate for inclusivity and self-expression in fashion. Her goal is to challenge conventional beauty standards and to inspire others, especially young women, to embrace their individuality with pride. She believes that fashion can be a powerful tool for empowerment, allowing individuals to express their unique identities confidently.
In a world that often prioritizes conformity, Asma stands as a beacon of authenticity. She wants her legacy to be one of embracing diversity, challenging norms, and celebrating the beauty of different backgrounds and traditions. Through her work, she aims to create a space in the fashion industry that is reflective of all people, inclusive of their cultural and personal stories.
Advice for Aspiring Models and Designers
Reflecting on her journey, Asma has valuable advice for those looking to break into the fashion industry. “Stay true to who you are,” she says. “Never compromise your values for the sake of fitting in or meeting others’ expectations.” She encourages aspiring models and designers to be patient, view setbacks as part of the growth process, and, most importantly, to prioritize mental and physical well-being.
Asma also emphasizes the importance of understanding the business side of fashion. While creativity is essential, she believes that a solid understanding of the industry’s practical aspects is crucial for long-term success. For her, finding balance between creative expression and business savvy has been instrumental in achieving her goals.
Leaving a Legacy of Authenticity
Ultimately, Asma hopes to be remembered as a trailblazer who stayed true to her roots while embracing the modern world. Her journey from abaya designer to international model is a testament to the power of passion, resilience, and authenticity. With every campaign, collaboration, and runway she graces, she brings a piece of her heritage and individuality, inspiring others to follow their paths without losing sight of who they are.
For a closer look at Asma’s latest projects and her journey in the fashion world, follow her on Instagram @asma.abdullah._, where she shares glimpses of her work and inspirations.
