Ashley Carl Sonnenberger’s journey into industrial real estate is a story of courage, clarity, and determination. From the very beginning, Ashley knew he wanted to build something meaningful and lead with purpose. What started as a challenging professional experience soon became the catalyst for a bold career shift that transformed his life.
A Tough Beginning and a Turning Point
Ashley’s early career wasn’t easy. His first job left him feeling undervalued and disrespected, and when he was asked to accept a salary reduction, he made the difficult decision to walk away. Instead of letting the setback define him, he chose to see it as a moment of redirection.
Determined to build a future he could be proud of, Ashley decided to step into the real estate industry — a field completely new to him at the time. This decision marked the beginning of a remarkable transformation.
Discovering a Niche in Industrial Real Estate
While exploring the industry, Ashley recognized something many overlooked: the industrial real estate sector was full of untapped potential. Believing in the sector’s long-term value, he committed to specializing exclusively in it, even when people around him doubted the decision.
Joining CRC Property, Ashley took on the challenge of building the Industrial Sector from the ground up. Through consistency, focus, and strong leadership, he helped expand the division to a team of ten dedicated industrial real estate agents. This specialization allowed him to develop in-depth knowledge and position himself as a leader in a niche market.
A Career-Defining Deal Built on Patience
One of Ashley’s proudest achievements is closing a major transaction with a multinational investment fund — a process that took nearly two years. For him, the deal symbolized far more than a financial win.
“It was more about never giving up and getting it closed rather than the payout,” he explains.
The experience became a powerful reminder that in real estate, patience and persistence often determine success.
Current Role and Future Vision
Today, Ashley serves as the Area Manager for the Industrial Sector at CRC Property. The role aligns perfectly with his long-term vision as he aims to reach a director-level position within the next five years.
But his ambition goes beyond career titles. Ashley wants to make a real impact by guiding companies toward the right spaces to grow and helping investors choose wisely. He hopes to be remembered for supporting businesses, shaping sectors, and leaving behind a legacy built on integrity and service.
What Real Estate Has Taught Him
For Ashley, real estate isn’t just about contracts and square footage — it’s a lifelong teacher.
“Real estate teaches you a lot of patience,” he says. “You win deals and lose deals, but the main thing is to never give up.”
Remaining humble, grateful, and persistent has helped him navigate the unpredictable nature of the industry.
Advice for Young Professionals
Ashley’s message for anyone starting their career is simple and powerful:
Do not settle for just any job. Find something you’re passionate about and work relentlessly toward your goals. Hard times will come, but giving up should never be an option.
His own journey is a testament to what focus and resilience can achieve.
Building a Strong Team With Purpose
One of Ashley’s major accomplishments is developing a specialized industrial real estate team that thrives on collaboration and clear communication. Having worked his way up, he values nurturing talent and creating an environment where people can grow.
His approach to leadership is grounded in respect, consistency, and vision — qualities that continue to set him apart.
What Truly Drives Him
For Ashley, success is not measured by titles or income alone. It is about making a difference in the industry, helping companies establish themselves, and guiding investors toward smart decisions. His dedication to doing meaningful work is what continues to fuel his journey.
An Inspirational Path Forward
Ashley’s rise from feeling undervalued in his first job to becoming a respected leader in industrial real estate is a powerful example of determination and belief. His story teaches us that when you stay persistent, stay focused, and stay true to your vision, you can carve your own path — even in the most competitive fields.
Do connect him on LinkedIn
Read Next – Smart Gold and Jewellery Testing Lab Launched by Dubai Municipality
