From Passion to Profession
Ashira Allan Fernando is not just a musician—he is a certified DJ, sound engineer, and entrepreneur who has made waves in the UAE’s music scene. With an undying love for sound and a knack for creating electrifying beats, Ashira has built a brand that is redefining the music and entertainment industry.
His journey is not just about playing music—it’s about creating experiences, setting new standards in sound engineering, and inspiring the next generation of artists.
The Journey of a Music Enthusiast
Ashira’s love for music started at a young age. Growing up, he was fascinated by sound, rhythm, and how music could change moods and bring people together. This passion eventually led him to become a DJ and sound engineer, mastering the art of mixing beats and enhancing audio experiences.
Starting out, he faced challenges like limited opportunities and the struggle to establish himself in a competitive industry. However, his determination pushed him forward, and he quickly gained recognition for his unique style and technical expertise.
His ability to blend different genres, create seamless transitions, and control the energy of a crowd made him stand out. Today, he is one of the most sought-after DJs in the UAE, performing at major events and collaborating with top artists.
Building a Music Empire
Ashira is more than just a DJ—he is a businessman with a vision. He is the CEO of Radiance Sound and Lighting and Frequency Events, two companies that are setting new benchmarks in event production and sound engineering.
With these ventures, he ensures that every event he works on has top-quality sound and lighting, creating unforgettable experiences for audiences. His expertise in sound engineering allows him to fine-tune every detail, ensuring that music is not just heard but felt.
Additionally, he owns Shelly Black Edition, a brand that showcases his creative side and passion for unique designs. Shelly black edition is vehicle that showcase in car meets and also put out for people to see how they can build up car to be unique on the road.
A Voice in the Industry
Apart from being a DJ and entrepreneur, Ashira is also a podcaster, running Chit Chat Room, where he engages in meaningful conversations about music, industry trends, and personal experiences.
Through this platform, he connects with artists, DJs, and industry experts, discussing challenges, inspirations, and the future of music. His podcast is not just about entertainment—it’s about educating, inspiring, and creating a community for music lovers.
Overcoming Challenges in the Music Industry
Every success story has its share of struggles, and Ashira’s journey is no different. Breaking into the music industry, especially as a DJ and sound engineer, required immense dedication, patience, and resilience.
One of the biggest challenges he faced was proving his worth in a highly competitive field. DJs and sound engineers often work behind the scenes, and gaining recognition takes more than just talent—it requires consistency, networking, and a deep understanding of what the audience wants.
Despite the hurdles, Ashira never lost sight of his goals. He continuously honed his craft, invested in the best equipment, and stayed updated with the latest music trends and technologies. His commitment to excellence has helped him build a strong reputation in the industry.
Achievements and Milestones
Ashira’s career is filled with remarkable achievements. From performing at major events to running successful businesses, he has accomplished what many aspiring DJs and sound engineers dream of.
Some of his notable milestones include:
- Becoming a certified DJ and sound engineer, mastering the technical side of music production.
- Establishing Radiance Sound and Lighting and Frequency Events, creating a strong presence in event management and sound engineering.
- Hosting a successful podcast, Chit Chat Room, where he shares valuable industry insights.
- Gaining a loyal fan base in the UAE and beyond, making an impact in the music and entertainment industry.
Each of these achievements reflects his dedication and passion for music.
He and his Wife run a solid Instagram Food & Travel Vlogging page called ( World On A Plate ) They started the channel together a year ago and now they have grown fans crossing over 2 million organic views for their videos, They upload videos every weekend and they showcase the lifestyle & amazing food all across the globe. Their wife was the one who put out the whole idea of “why don’t they give this a try” and here they are making a name for them as influencers.
Current Happenings and Future Plans
Ashira is constantly evolving, exploring new opportunities, and expanding his reach in the music world. Currently, he is working on:
- New DJ projects, where he experiments with different genres and sounds.
- Innovative event production, ensuring that every event he manages offers a next-level experience.
- Expanding his podcast, bringing in more influential guests and diving deeper into industry trends.
- Mentoring aspiring DJs and sound engineers, sharing his knowledge and experiences to help others succeed.
With his never-ending drive and vision, the future looks even brighter for Ashira Allan Fernando.
An Inspiration to Many
Ashira’s journey is proof that passion, hard work, and perseverance can lead to incredible success. He is not just making music—he is shaping the industry, empowering others, and setting new standards in sound engineering and event production.
For aspiring musicians, DJs, and entrepreneurs, his story is a reminder that challenges are just stepping stones to greatness. With dedication and a clear vision, anything is possible.
As Ashira continues to rise, one thing is certain—his impact on the music world is far from over. He is a force to be reckoned with, and the best is yet to come. Do follow him on Instagram.
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