The Birth of Hayat Arts
In a world where creativity is often confined to galleries and studios, two visionary sisters, Safa and Sarah Peshimam, are changing the game. They are the founders of Hayat Arts, a platform that empowers artists and redefines how art is celebrated. With a shared passion for art, they created an inclusive space for both emerging and established artists. Through their journey, they aim to transform the art industry, foster collaboration, and provide a platform for self-expression that goes beyond the conventional.
A Passionate Journey
Safa Peshimam, the founder of Hayat Arts, had a transformative moment early in her life that would guide her career. “Creativity is not just self-expression but a powerful force for connection and impact,” she says, reflecting on how art became more than just a personal outlet for her. It was through this realization that Hayat Arts was born, and the sisters set out to make art a universal language of connection. Safa’s background in exhibitions helped build her reputation and laid the foundation for the platform that would soon empower countless artists.
Sarah Peshimam, the co-founder, shares her sister’s vision, and together they aim to reshape the art industry. Both sisters were driven by the desire to bring people together through art, and their collaboration has grown into a powerful force within the artistic community.
The Power of Collaboration and Inclusivity
“Success isn’t a solo journey; it’s a shared experience,” Safa emphasizes. For both sisters, collaboration is at the heart of their mission. They believe that no matter how talented an artist is, the true impact of their work is amplified when they work with others. This mindset has shaped the core of Hayat Arts—creating a community where diverse voices can thrive. By encouraging collaboration, Safa and Sarah are making a lasting impact on the art world.
Through Hayat Arts, they’ve hosted 11 successful events in just 10 months, with a focus on connecting artists, fashion, and creativity. The Mirage Awards and Fashion Show were groundbreaking events, combining art and fashion in a way never seen before in the region. The event featured stunning traditional outfits with a modern twist and highlighted the beauty of sustainability in fashion, all while honoring outstanding artists.
Overcoming Challenges
Safa reflects on the struggles she faced when she first entered the art industry. “Breaking into an industry where trust and credibility are hard-earned was challenging,” she admits. But through persistence and the relationships she had built over time, Safa found the confidence to found Hayat Arts. The journey was not without its obstacles, but Safa turned each challenge into an opportunity, pushing forward with her vision.
One of the major hurdles was balancing creativity with the logistical side of running an art platform. But with Sarah by her side, they found a balance between artistic expression and business management. Their combined strengths have propelled Hayat Arts to become a significant force in the art world.
Pushing Boundaries with Innovation
One of the most exciting projects for Hayat Arts was the Mirage Fashion Show, which brought together the worlds of art and fashion in an unprecedented way. The first round of the show, “Revival of Fashion,” featured traditional Banarsi outfits with a modern twist, showcasing the power of sustainability in fashion. The second round, “Celebrations,” celebrated bold, glamorous garments that reflected the elegance and grace of the art community.
This event solidified their belief that art and fashion could coexist in a powerful way. It wasn’t just a fashion show—it was a celebration of creativity, diversity, and self-expression.
Creating a Lasting Legacy
As Hayat Arts continues to grow, Safa and Sarah are focused on their long-term goal: to make art accessible to all and redefine how art is celebrated and experienced. Their efforts are not only about empowering artists but about creating a space where creativity can flourish. Safa’s vision for Hayat Arts goes beyond just showcasing art—it’s about fostering inclusivity, collaboration, and innovation.
“I hope my legacy in the art industry will be one of empowering artists, fostering inclusivity, and reshaping how art is celebrated,” Safa says. This mission is at the heart of everything they do at Hayat Arts, and they are determined to leave a lasting impact on the art world.
The Importance of Community Support
Both sisters attribute much of their success to the support they have received from their families, friends, and mentors. The resilience and innovation they’ve observed in industry leaders have served as a constant source of inspiration. However, they also acknowledge that the encouragement they’ve received from loved ones has been crucial in pushing them forward.
“Staying motivated and positive is about reminding myself of the bigger picture,” Safa shares. “The challenges and setbacks are opportunities for growth. I find strength in the progress I’ve made so far and the relationships I’ve built.”
This strong support system has allowed them to stay focused on their vision, even during difficult moments.
Empowering the Next Generation
One of the key goals of Hayat Arts is to empower the next generation of artists. Both Safa and Sarah are committed to creating opportunities that will allow young and emerging artists to showcase their work, connect with other creatives, and find new ways to express themselves. This dedication to innovation and collaboration is what sets Hayat Arts apart from other platforms.
Their work is driven by a deep passion for transforming the art world into a more inclusive, dynamic, and impactful community. The sisters believe that by breaking down barriers and providing spaces for collaboration, they can create an environment where artists can thrive and grow.
Final Thoughts: Trusting the Journey
Looking back on their journey, Safa reflects on the importance of persistence and patience. “Trust the journey, and don’t fear the bumps along the way—they’re all part of the growth,” she says. This advice, which she would give to her younger self, has become a guiding principle for both Safa and Sarah. They have learned to embrace challenges as part of their evolution and believe that every setback is an opportunity for growth.
Their message to others is clear: “Success isn’t about fitting in—it’s about carving your own path and following your passion.”
Conclusion: A Bright Future Ahead
Safa and Sarah Peshimam have already made a significant impact on the art world with Hayat Arts, but their journey is far from over. They are focused on continuing to break boundaries, create new opportunities for artists, and foster a community where creativity thrives. Their legacy will undoubtedly inspire future generations to think boldly, collaborate, and pursue their passion for art.
Hayat Arts is not just a platform—it’s a movement. Through their unwavering commitment to art, inclusivity, and empowerment, Safa and Sarah are shaping the future of the art industry, one masterpiece at a time.
For more updates on Hayat Arts, follow them on Instagram.
