In a bold and visionary move, ANAX Developments has partnered with iconic fashion brand ELLE to unveil a stunning new residential project on Dubai Islands. This marks ELLE’s first venture into residential real estate in the Middle East and its second globally, representing a significant milestone in both fashion and luxury property sectors.
Branded residences have become the hallmark of luxury living worldwide, and the ELLE Residences Dubai aims to raise the bar. By combining ELLE’s legendary French flair with ANAX’s reputation for progressive development, the project brings together the best of both worlds—style and substance.
Bringing Parisian Glamour to the Middle East
The ELLE brand, born in Paris and celebrated for its deep influence in fashion, beauty, and culture, is stepping confidently into the lifestyle space. This residence isn’t just a building—it’s a curated living experience that reflects decades of design heritage and a future-forward attitude.
Located in the heart of the emerging Dubai Islands destination, ELLE Residences is more than just another luxury property. It’s a statement. The development has been designed to capture the spirit of contemporary coastal living, infused with Parisian elegance and Dubai’s unapologetic love for grandeur.
The architecture and interiors will be shaped by globally renowned design studios, ensuring each element reflects ELLE’s sophisticated aesthetic, from the textures of the walls to the flow of natural light across rooms.
A Strategic Vision for Dubai Living
For ANAX Developments, this project represents more than just an addition to their portfolio. It’s a declaration of intent.
As a relatively young yet ambitious player in Dubai’s real estate sector, ANAX has quickly built a reputation for bold concepts and high-quality delivery. The partnership with ELLE aligns with their long-term vision to disrupt the luxury living market by introducing global lifestyle concepts that resonate with today’s discerning homeowners.
This collaboration is expected to redefine what it means to live luxuriously in the UAE. With the real estate market in Dubai booming and international interest in branded residences at an all-time high, the timing could not be better.
The Rise of Lifestyle-Led Living
Modern homebuyers are not just purchasing square footage—they’re investing in a lifestyle. That’s where branded residences like ELLE Residences make their mark. These developments offer more than just premium materials and smart layouts. They offer a narrative, a mood, a lifestyle aligned with the brands they’re born from.
With ELLE Residences Dubai, residents can expect a holistic approach to living. Wellness amenities, social spaces, design-forward interiors, and curated cultural programming will be central to the offering. From fitness studios to fashion-themed lounges, every square meter is crafted to delight the senses.
The residences will cater to a diverse community of global citizens—young professionals, style-savvy couples, and design enthusiasts—who value aesthetics and experience in equal measure.
A World-Class Location on Dubai Islands
Dubai Islands is rapidly becoming one of the city’s most ambitious waterfront developments, offering a blend of residential, commercial, and leisure spaces. With panoramic views of the Arabian Gulf and easy access to Dubai’s vibrant urban centers, it’s the perfect location for a brand as dynamic and international as ELLE.
Residents of ELLE Residences will enjoy beachfront access, serene promenades, boutique retail, and a range of dining and entertainment options just moments away. The location also supports a more balanced lifestyle, offering nature and privacy alongside connectivity and convenience.
This destination is envisioned as a lifestyle hub—modern, multicultural, and full of energy. And ELLE’s arrival marks its evolution into a design and fashion epicenter as well.
Inside the Residences: What to Expect
While detailed unit plans and pricing are expected to be unveiled in the coming months, early design notes indicate a seamless fusion of beauty and functionality. Expect airy, light-filled spaces, smart home integration, sustainable materials, and of course, interior styling that feels like stepping into the pages of a design magazine.
The residential complex will likely include a mix of apartments, penthouses, and townhouses. Each unit will be adorned with curated furnishings, bold accents, and signature finishes inspired by ELLE’s editorial sensibility.
Beyond the walls, residents will find wellness amenities such as yoga studios, aromatherapy rooms, a luxury spa, a co-working zone, private dining rooms, and outdoor lounges—all echoing the grace and sophistication the brand is known for.
The Visionaries Behind the Project
On one side of this partnership is ANAX Developments, a rapidly rising force in the UAE property landscape. Known for their commitment to intelligent design and future-focused communities, ANAX’s growing portfolio includes successful launches in Al Furjan and Business Bay.
On the other is ELLE, a brand synonymous with elegance, femininity, and cultural authority. With over 80 years of legacy and a global readership, ELLE is now extending its universe into people’s living spaces—not just through fashion and editorial, but in how they experience their everyday environments.
Together, this collaboration doesn’t just build homes—it builds identity and belonging, elevating the idea of living with intention and flair.
A Statement of Global Ambition
This project isn’t just a local affair—it’s part of a global expansion strategy for both brands. For ELLE, Dubai is the next chapter in a journey that began in Miami and is poised to reach key fashion-forward cities worldwide.
For ANAX, the partnership signals a move toward more globally recognized, lifestyle-led developments that appeal to international investors and residents alike. The branding alone opens doors to a wider audience, boosting the project’s appeal far beyond the GCC.
This global lens is reinforced by a strong marketing rollout plan targeting key markets such as the UK, Europe, the US, and Asia. The project is positioned to attract international buyers who see Dubai as a safe, stylish, and smart investment destination.
Timeline and What’s Next
While the project is still in its early phases, excitement is building fast. Site planning and design development are underway, and more information regarding the launch timeline, unit availability, and pricing will be released soon.
Interest registrations are expected to open within the year, with a full marketing campaign set to roll out targeting both local and global audiences. Construction is anticipated to begin in the upcoming development cycle, with handover dates projected in the next few years.
Early investor previews and exclusive events are likely, given the high-profile nature of the partnership. Those interested in being among the first residents of this iconic address are encouraged to follow ANAX and ELLE’s official channels closely.
A Cultural and Economic Milestone
This isn’t just another branded residence—it’s a cultural moment. It’s about how fashion and lifestyle can move beyond runways and into how we live, breathe, and feel at home.
Dubai continues to rise as a global city where innovation, luxury, and diversity converge. And with ELLE Residences, a new chapter is being written—one that celebrates creative living in its most beautiful and holistic form.
As the city welcomes this fusion of French fashion heritage and Emirati ambition, one thing is certain: this isn’t just about real estate—it’s about reimagining life itself.
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