In a world where career paths often follow a linear trajectory, Amna Saleh’s journey stands out as a testament to resilience, adaptability, and the power of seizing unexpected opportunities. Currently serving as the Head of Web Development at Dubai Media Incorporated (DMI), Amna’s story is one of transformation from aspiring doctor to digital media pioneer.
A Childhood Dream Redirected
Amna Saleh’s early aspirations were rooted in the medical field. She pursued science in high school, aiming to become a doctor. However, a simple blood test revealed a strong phobia of injections, leading her to reconsider her path. This pivotal moment prompted a shift toward Information Technology, aligning with her growing fascination with technology and digital tools.
A Serendipitous Start in Digital Media
In 2005, Amna began her professional journey as a Student Services Assistant at the Higher Colleges of Technology. Her first significant role in the digital realm came in 2007 when she joined Dubai Municipality as an Internet Media Journalist. At a time when social media was still emerging, Amna took the initiative to establish and manage the municipality’s official social media platforms, a responsibility beyond her official role. This proactive approach not only showcased her foresight but also set the stage for her future endeavors in digital media.
Pioneering Digital Transformation in Government
Amna’s career trajectory saw her take on roles that bridged IT and media. At the Roads and Transport Authority, she contributed to the development of smart services on the mobile app, enhancing user accessibility to public transport and government services. Her tenure as the Digital Media Managing Editor at Al Bayan newspaper marked a significant milestone, where she led the digital evolution of one of the UAE’s most respected media platforms.
Leading the Digital First Strategy at DMI
Currently, as the Head of Web Development at DMI, Amna spearheads the Digital First strategy, overseeing the organization’s brand websites. This initiative focuses on transforming DMI’s digital presence, enhancing user experience, and aligning with the UAE’s national vision for digital transformation. Her leadership in this domain underscores her commitment to innovation and public service.
A Vision for the Future: AI and Digital Transformation
Looking ahead, Amna envisions pursuing a PhD in Artificial Intelligence, specializing in digital transformation. She believes that staying proactive in understanding and adapting to technological changes is crucial for growth and relevance in the ever-evolving digital landscape.
Inspiration from Leadership
Amna draws inspiration from the UAE’s leadership, particularly their rapid progress across various sectors in just five decades. This remarkable development motivates her to contribute to the next generation and give back to her country, reflecting a deep sense of national pride and responsibility.
Resilience in the Face of Challenges
Embracing challenges as opportunities for growth, Amna likens herself to a diver navigating through a storm, utilizing every skill to survive and thrive. This mindset has been instrumental in her ability to overcome obstacles and maintain a positive outlook in her career.
Learning from Setbacks
One of the significant challenges Amna faced was learning to work with diverse mindsets. Initially, this was a source of frustration, but over time, she recognized that failure is an integral part of success. Accepting this reality helped her become more self-aware and better at understanding others, with flexibility and emotional intelligence becoming key tools in her career.
Defining Success: Impact Over Achievements
For Amna, success has evolved from personal accomplishments to the positive impact one has on others. She aspires to be remembered not just for her professional achievements but for empowering others, sharing knowledge, and leading with purpose. Her philosophy centers on leading with love, putting people first, listening with empathy, and creating an environment where others can thrive.
Advice to Her Younger Self
Reflecting on her journey, Amna advises her younger self to embrace every opportunity and continue learning. She emphasizes the importance of not limiting oneself to a single area, as diverse experiences can become significant strengths in the future. Above all, she encourages perseverance in pursuing one’s dreams.
Legacy: Empowerment and Purposeful Leadership
Amna’s legacy is one of empowerment and purposeful leadership. She hopes to be remembered as someone who made a positive impact on people’s lives, no matter how small, and as a leader who inspired others to reach their full potential. Her journey from a medical aspirant to a digital media leader serves as an inspiring narrative of adaptability, resilience, and the pursuit of one’s passions.
Do follow UAE Stories on Instagram
