Amirah Developments, a bold new name in Dubai’s real estate market, has officially broken ground on its first project, the highly anticipated Bonds Avenue Residences, at the prestigious Dubai Islands. The groundbreaking ceremony, held in late June 2025, marks the beginning of a new chapter for luxury, sustainability, and community-centric design in the region.
This landmark project is not just another addition to Dubai’s glittering skyline—it’s a bold statement. It represents the union of visionary architecture, cutting-edge design, and a deep-rooted legacy in business and craftsmanship.
A New Vision: Born from Legacy, Driven by Purpose
At the heart of Amirah’s mission is a clear and confident purpose: to craft future-ready communities that marry luxury and sustainability with livability and legacy. Founded by Muhammad Yousuf Jafrani, a third-generation entrepreneur from the family behind the Emad Group, Amirah brings decades of business credibility and an eye for long-term value into real estate.
Jafrani’s transition into real estate wasn’t spontaneous—it was strategic. Drawing on over 40 years of business acumen and a deep understanding of consumer behavior, Amirah was formed with one goal in mind: to create legacy-driven homes that stand the test of time—both in design and purpose.
“Our ambition is not just to deliver a product,” says Jafrani. “It’s to inspire a lifestyle, build trust, and create lasting value through excellence, sustainability, and humanity.”
Bonds Avenue: A Modern Waterfront Oasis
Amirah’s flagship project, Bonds Avenue Residences, is a vibrant community-oriented development on Dubai Islands. The project will feature an elegant mix of one- to four-bedroom apartments, townhouses, luxurious triplex units, and limited-edition penthouses.
Every residence is designed to feel expansive and light-filled, thanks to corner-free layouts, floor-to-ceiling windows, and balconies that offer panoramic views of the water and the Dubai skyline. Interiors combine function and flair with open-plan kitchens, flexible living spaces, and minimalist design elements that make each home both beautiful and practical.
The outdoor space is just as thoughtfully designed. Residents will enjoy access to lush landscaped gardens, dedicated yoga decks, padel tennis courts, running tracks, kid-friendly play areas, and tranquil swimming pools. The project seamlessly blends private comfort with public spaces, creating a living experience that encourages community interaction while maintaining individual serenity.
A Location That Has It All
Strategically situated on Dubai Islands, Bonds Avenue offers connectivity, convenience, and character. The site is just minutes away from Old Dubai, the bustling Deira district, and the historic Gold Souk. It’s a rare intersection of the city’s cultural roots and its futuristic aspirations.
Proximity to Dubai International Airport, major highways, Downtown Dubai, and Business Bay ensures seamless travel and accessibility. What sets Dubai Islands apart, however, is its 21 kilometers of pristine beachfront, marina access, vibrant promenade, and the highly anticipated Night Souq—bringing luxury, entertainment, and lifestyle right to residents’ doorsteps.
This makes Bonds Avenue not just a home, but a destination.
Eco-Conscious from the Ground Up
Amirah is committed to more than just luxury—it’s embracing environmental responsibility with equal rigor. The design and construction of Bonds Avenue are rooted in sustainable practices. The project will include energy-efficient lighting, waste reduction systems, advanced cooling technologies, and smart building features that reduce environmental impact while enhancing comfort.
Al Gafry Consulting Architects Engineers has been entrusted with the project’s architectural vision, while Shine Square Building Contracting has been appointed as the main contractor. Both firms are aligned with Amirah’s sustainability and quality goals, ensuring the development sets a benchmark in green urban living.
“We believe in design that’s intuitive and impactful,” notes Jafrani. “Luxury today isn’t just about finishes—it’s about the way spaces make you feel and the values they represent.”
Why Now: Perfect Timing for a High-Impact Launch
The timing of Amirah’s launch could not be better. Dubai’s real estate market is experiencing a robust revival. In the first half of 2025 alone, the city recorded a surge in real estate transactions, particularly in the luxury and off-plan segments. Dubai Islands, in particular, is fast emerging as a hotspot for premium developments.
Buyers and investors are increasingly looking for high-quality, waterfront properties with long-term value. Bonds Avenue’s unique location, strong developer credibility, thoughtful design, and flexible payment plans check all the right boxes.
Prices start from AED 1.63 million (approximately USD 444,000) and go up to AED 9.95 million (USD 2.7 million), depending on unit size and type. The developer offers a buyer-friendly 60/40 payment plan: 20% on booking, 40% during construction, and 40% upon handover, scheduled for the first quarter of 2027.
Building More Than Homes—Building Trust
More than just bricks and mortar, Amirah is committed to building communities where people feel connected, safe, and inspired. That’s why every detail of Bonds Avenue—from the layout of the units to the location of elevators, parking, and public spaces—has been carefully considered through a human-centric lens.
Residents can expect conveniences like smart access control, high-speed elevators, integrated home automation, concierge services, and more. Beyond amenities, Amirah places a strong focus on community events, sustainability workshops, and wellness initiatives that encourage a sense of belonging.
“We’re creating a space where people will build lives, raise families, and grow old together,” Jafrani says. “That responsibility drives every decision we make.”
Looking Ahead: A Bright Future
The ground may be broken, but this is just the beginning. Over the coming months, Amirah will continue to roll out previews of show units, early-buyer incentives, and investor showcases. Its website and digital platforms will also feature walkthroughs, design insights, and updates on construction progress.
Bonds Avenue is the first step in a broader roadmap. Amirah’s long-term vision includes multiple projects across the UAE and beyond, all rooted in the same pillars: quality, sustainability, and community.
Why This Project Matters
For the city of Dubai, Bonds Avenue adds yet another jewel to its urban crown—enhancing the luxury real estate market while also proving that development can be both aspirational and responsible.
For buyers and investors, it presents a golden opportunity to secure a place in one of the most promising and picturesque communities in the region—offering both lifestyle appeal and strong potential returns.
And for Amirah, this groundbreaking is more than symbolic. It marks the beginning of a journey toward becoming one of the most respected, purpose-driven developers in the Gulf.
Final Thoughts
Dubai Islands has long promised to be the future of luxury coastal living in the UAE. With the launch of Bonds Avenue, that future is beginning to take shape—and it’s looking brighter than ever.
As Amirah rises, it does so with intention, elegance, and a belief in something bigger than property: the power to build legacies.
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