When you visit Smart Salem clinics in Dubai, you experience more than just medical testing — you step into the future of healthcare. Leading this transformation is Amanda Gravitis, the Chief Executive Officer of Smart Salem, a company known for premium visa medical testing and advanced health and wellness screenings. Amanda’s journey, leadership, and vision inspire not only her team but also thousands across the UAE who seek better, faster, and more personalized healthcare.
From Early Ambitions to Chief Executive Officer
Amanda’s path to becoming the Chief Executive Officer of Smart Salem is a story of hard work, strategic thinking, and a clear passion for innovation. With years of experience in management consulting and leadership roles across Asia and the Middle East, Amanda developed a unique skill set that blends business savvy with a human touch.
Her academic background in commerce and economics laid a strong foundation, but it was her dedication to problem-solving and people-focused leadership that truly set her apart. Before joining Smart Salem, she worked with large corporations and government organizations, learning how to lead complex projects and inspire teams.
In 2022, Amanda joined Smart Salem as the Chief Operating Officer. She quickly made an impact by streamlining operations and supporting the launch of new clinics. Less than two years later, she stepped up as Chief Executive Officer, ready to lead the company into a bold new era.
A Vision Rooted in People and Technology
What makes Amanda’s leadership special is her commitment to blending cutting-edge technology with genuine care for patients and employees. She believes that great healthcare depends not only on advanced tools, but also on building a culture where people feel valued, informed, and supported.
Under Amanda’s guidance, Smart Salem has introduced innovative health screenings powered by artificial intelligence. One of the company’s breakthroughs is AI-driven gut health testing, which analyzes the complex ecosystem inside the digestive system. This technology helps patients understand their unique health profiles, identify risks early, and receive personalized guidance from expert dietitians.
Amanda also led the introduction of the UAE’s first cloud-based system for storing and sharing medical images securely and efficiently. This system allows doctors to access patient scans anytime, anywhere, significantly improving diagnosis speed and accuracy.
Her vision goes beyond technology; she is passionate about making preventive healthcare accessible, empowering people to take control of their well-being before health issues become serious.
Building a Supportive Workplace
Amanda’s people-first philosophy extends deeply into how she strengthens Smart Salem’s workforce. She understands that motivated, supported employees deliver better care.
Under her leadership, the company introduced an enhanced parental leave policy, offering generous maternity and paternity benefits that go beyond industry norms in the region. Amanda believes that supporting families is essential to building a strong, resilient team.
Her efforts have paid off, with Smart Salem becoming certified as a “Great Place to Work,” recognized for its inclusive culture and commitment to employee well-being. Amanda encourages open communication, continuous learning, and flexibility — creating an environment where talent thrives.
Commitment to Sustainability
Amanda also believes that healthcare providers have a responsibility to protect the environment. She led Smart Salem to adopt eco-friendly technologies and sustainable practices, resulting in a significant reduction in the company’s carbon footprint.
The company received a green certification for its use of sustainable cloud infrastructure and waste-reduction strategies, demonstrating Amanda’s vision for a future where healthcare and environmental responsibility go hand in hand.
Navigating Challenges with Resilience
Leading a healthcare company in a rapidly evolving world comes with challenges. Amanda must balance regulatory requirements, technological risks, and the urgent need to shift public attitudes toward preventive care.
She approaches these challenges with determination and careful planning. Amanda is a strong advocate for the responsible use of AI in healthcare, emphasizing validation, ethical standards, and high-quality, representative data — especially in a multicultural environment like Dubai.
Through innovation supported by strong governance, she continues to steer Smart Salem confidently through complex changes.
Growth and Expansion on the Horizon
Amanda’s ambitions for Smart Salem are bold. The company has already tripled its presence in Dubai, with multiple clinics operating across the city, and plans to expand throughout the Middle East .
She aims to diversify Smart Salem’s offerings, introducing wellness packages focused on DNA, nutrition, and lifestyle, in addition to visa medical testing.
With her forward-thinking approach, Amanda ensures that Smart Salem stays ahead of healthcare trends, while maintaining a deep commitment to patient care and accessibility.
Inspiring Others Through Leadership
Amanda’s story is not just one of professional achievement — it serves as an inspiration to those who believe in purposeful leadership. Her journey shows that combining business expertise with empathy can create lasting impact.
She demonstrates how technology can enhance, not replace, the human side of healthcare. Through her work, Amanda is encouraging a shift from reactive treatment to proactive wellness, helping individuals live longer, healthier lives.
The Road Ahead
As Amanda leads Smart Salem into the future, her priorities remain clear: innovate responsibly, care deeply, and grow sustainably.
Her vision of a people-first healthcare system, powered by smart technology and ethical leadership, is shaping a healthier tomorrow for the UAE and beyond.
For Amanda, success isn’t measured only by numbers — it is defined by the lives touched, the communities empowered, and the positive change created through better health.
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