Aman Dhami: The Digital Creator Redefining Dubai’s Lifestyle Scene
Aman Dhami is a recognised content manager and digital storyteller based in Dubai. With a background in global media, she has built a dynamic career creating content that connects, inspires, and leads with purpose.
Her experience spans some of the Middle East’s most influential platforms, including Harper’s Bazaar Arabia, Cosmopolitan Middle East, GQ Middle East, and Esquire, where she interviewed renowned music artist Akon. Aman also hosted the first-ever Abu Dhabi boxing exhibition featuring Floyd Mayweather, managing coverage from the main ring to backstage and conducting exclusive interviews.
Her professional foundation was established at ITP Media Group, the region’s largest publishing house, where she worked as a Content Manager, leading digital campaigns and editorial content for leading lifestyle and fashion titles.
From Essex Roots to a Global Creative Voice
Raised in Rainham Essex, Aman’s love for creativity and storytelling began early. She and her sister would watch Ugly Betty and The Devil Wears Prada, sparking her fascination with the world of magazines and production.
Her passion led her to modelling, where she walked for India Fashion Week, Asian Wedding Shows, and appeared on magazine covers. She gained luxury retail experience with Chanel and supported the launch of Christian Louboutin Beauty at Selfridges, London, Bond Street.
Her entrepreneurial mindset was nurtured even earlier, helping her parents on their market stall calling out “2 for a fiver” and learning the fundamentals of business and communication. Theatre school and drama classes followed laying the groundwork for a career that would blend creativity confidence and professionalism.
Creativity with Purpose
Aman’s work reflects more than aesthetics. She believes in using creativity to drive awareness and positive change.
During the pandemic she launched Fashion 4 Awareness, a creative project combining fashion and art to raise funds for causes such as mental health and domestic violence charities. Half of all profits were donated to organisations supporting these themes.
She has also volunteered as a dog walker for K9 Friends and supported fundraising for Stray Dogs Centre championing animal welfare alongside her content career.
Expanding Platforms and Global Collaborations
Today, Aman produces content across multiple platforms, including her YouTube channel where she shares insights into her lifestyle, living in Dubai and productivity tips. Her newsletter Beyond the Headlines offers readers deeper reflections on creativity business social causes, and lifestyle.
Her online presence showcases luxury travel, beauty reviews, sustainable fashion, hidden gems, and stories that resonate with an audience seeking substance and style.
She collaborates with global and emerging brands, bringing a strategic, creative approach and a genuine care for authentic storytelling.
Looking Ahead
Aman is currently developing a sustainable fashion brand and an innovative beauty line, both designed to reflect her vision for creativity, responsibility, and uniqueness in the industry.
Having lived in Dubai for 4 years and exploring hidden gems, Aman has created her own sip and paint event which she is hosting at Tania’s Teahouse, a cosy Instagrammable spot in Dubai, on the 11th March. Aman has teamed up with local brands including eGreenBadge, Cosmic Doctor, and Kaina Home Spa to bring a unique and purposeful experience to her event: A Painted Chapter,
She continues to expand her content platforms, explore spirituality, engage in volunteer work, and pursue collaborations that align with her values and creative mission.
A Personal Note
My mother always told me never to say no to an opportunity. That belief brought me from a small town in Essex to Dubai’s creative and media industry. Every project is an opportunity to create, connect, and inspire. I believe in saying yes to creativity, discovery, and purpose while leaving a meaningful impact, and that networking is key to get to where you want to be..
With her growing digital empire and an unwavering commitment to empowering others.
Do follow her on Instagram.
Also read: Legal Insights into Setting Up a Franchise in the UAE
