A Childhood Rooted in Movement
Growing up in the 1980s, Amal Baattiah’s childhood was defined by an active, outdoor lifestyle. Long summer days were spent riding her bike, playing in the park, and participating in various sports. This early exposure to movement not only fostered a love for fitness but also laid the foundation for a lifelong journey of health and wellness. As a gymnast in school, she discovered the discipline, strength, and determination that would later shape her career in the fitness industry.
A Life-Changing Discovery
By 2013, Amal found herself at a crossroads. A single mother juggling the responsibilities of raising two children and managing a demanding career as an investment manager, she felt lost and overwhelmed. She longed for transformation, both physically and mentally. That’s when she discovered CrossFit—a game-changer in her life. At that time, the fitness culture in Saudi Arabia, especially for women, was almost non-existent. There were no proper gyms or training facilities catering to women, but Amal chose to defy the odds and walk the road less traveled. She began training for herself, determined to create the change she sought in her life.
Breaking Barriers in Saudi Arabia
As she delved deeper into the world of fitness, Amal realized that her personal transformation could inspire others. Her journey was not just about self-improvement but about setting an example for other women in Saudi Arabia who wanted to embrace fitness. She took great pride in two of her biggest achievements: first, being a mother to two incredible boys who share her passion for fitness, and second, establishing one of Jeddah’s leading fitness facilities—ABfitness Gym.

The launch of ABfitness Gym was more than just a business venture; it was a movement. The facility has empowered hundreds of women to pursue their fitness goals, fostering a strong and supportive community dedicated to health and wellness. It was a groundbreaking step in a society where women’s access to fitness resources had been limited for decades.

A Leader in Women’s Fitness
Amal’s contributions to the fitness industry extend far beyond her gym. As the founder and head coach of ABfitness Gym, she has been instrumental in transforming the landscape of women’s fitness in Saudi Arabia. Her leadership doesn’t stop there—she is also a board member and the Head of the Women’s Committee in the Saudi Wrestling Federation. This role allows her to advocate for female athletes and create more opportunities for women in sports, reinforcing her commitment to building a healthier, more confident generation.
The Power of Discipline and Consistency
One of Amal’s core beliefs is that if you truly want something, you will make time for it and work hard to achieve it. She credits discipline as the key to success—a principle that has guided her through every challenge. From breaking cultural barriers to building a thriving fitness community, her journey exemplifies the power of perseverance.
Her work continues to inspire women to pursue their fitness goals fearlessly. Whether through coaching, mentorship, or advocacy, she is dedicated to creating an environment where women can thrive, challenge themselves, and redefine societal norms surrounding health and fitness.
Inspiring Future Generations
Amal’s mission goes beyond personal success—she is committed to shaping the future of fitness in Saudi Arabia. Her vision is to build a strong, confident generation of women who view fitness not just as a hobby but as a way of life. She believes that embracing every opportunity and taking risks are essential to growth and transformation. Through her work, she hopes to inspire young women to believe in their potential and pursue their dreams with determination.
A Legacy of Strength and Empowerment
Amal Baattiah’s journey is a testament to the fact that fitness is more than just physical training—it’s about resilience, mindset, and the courage to break boundaries. From an active child to a pioneering fitness entrepreneur, she has dedicated her life to empowering women through movement. Her legacy is one of discipline, strength, and inspiration—proving that with the right mindset, anything is possible.
As she continues to lead, coach, and advocate for women’s fitness, Amal remains a beacon of change in Saudi Arabia’s evolving fitness industry. Her journey serves as a reminder that transformation begins from within, and with passion and perseverance, one can truly shape the future.
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