In the vibrant tapestry of the United Arab Emirates’ fashion scene, one name stands out for its blend of tradition and modernity: Alyazya Almansoori and her sister Almuzoon Almansoori. An Emirati influencer, graphic and fashion designer, and the visionary behind the Ready-To-Wear (RTW) brand “Tatriz,” Alyazya’s journey from aspiring lawyer to fashion entrepreneur is both inspiring and emblematic of the UAE’s evolving creative landscape.
A Pivotal Decision: Embracing Passion Over Convention
Alyazya’s initial foray into higher education saw her enrolling at Sorbonne University Abu Dhabi to study Law, a path chosen under familial guidance. However, after a year, she confronted a profound realization: the legal profession did not align with her intrinsic passions. This epiphany led her to make a courageous decision—to leave the university and pursue Applied Media, a choice that, despite a challenging year of inactivity, underscored the adage “better late than never.” This period of introspection became the foundation upon which she would later build her fashion empire.
Early Inspirations: A Creative Legacy
Creativity coursed through Alyazya’s veins from a young age. Her penchant for designing dresses and crafting furniture for her Barbie dolls was more than child’s play; it was the budding of a designer’s mind. This innate talent was further nurtured by stories of her mother’s flair for fashion, who designed attire for family and friends during special occasions. Such narratives not only reinforced Alyazya’s artistic inclinations but also highlighted a familial legacy of fashion innovation.
Tatriz: Weaving Tradition with Modern Elegance
In 2022, Alyazya transformed her lifelong passion into a tangible brand—Tatriz, meaning “embroidery” in Arabic. The brand epitomizes a harmonious blend of traditional Emirati attire with contemporary aesthetics. For instance, the classic “Mukhawar,” traditionally characterized by floral fabrics and embroidery, is reimagined at Tatriz using premium materials like 100% Italian Silk and adorned with modern patterns such as leopard prints. Each piece is meticulously hand-embroidered by artisans, ensuring that the rich heritage of Emirati craftsmanship is preserved while catering to modern tastes.
Navigating Challenges: A Multifaceted Approach
Embarking on her professional journey in 2017, Alyazya faced the dilemma of wanting to excel in multiple domains without a clear starting point. Detractors advised her to narrow her focus, deeming her aspirations unrealistic. Undeterred, she pursued her multifaceted goals, and by 2025, she had established herself not only as a fashion designer but also as a trusted influencer. Her commitment to authenticity, especially in product reviews and advertisements, has cemented her reputation for integrity—a cornerstone of her personal and professional brand.
Expanding Horizons: Collaborative Ventures
The year 2025 marked a significant expansion for Tatriz, with Alyazya’s sister joining as co-owner. This partnership propelled the brand’s participation in prestigious events like the Waad Luxury Events’ Ramadan exhibition. Transitioning from an online-only presence to engaging directly with clientele allowed customers to experience the tactile quality of Tatriz’s designs, resulting in a notable boost in sales and brand recognition among luxury shoppers.
Lessons in Collaboration: The Power of Unity
Alyazya’s journey has imparted invaluable lessons, chief among them the importance of collaboration. She believes that uplifting others leads to mutual success, emphasizing that the world holds abundant opportunities for all. This ethos of collective growth is not only a personal mantra but also a guiding principle in her business endeavors.
Cultural Ambassadorship: A Global Vision
At the heart of Tatriz lies a mission to globalize Emirati culture. By modernizing traditional garments, Alyazya aims to make them appealing to both the younger Emirati generation and expatriates. The meticulous craftsmanship, characterized by hand-embellished crystals and specialized embroidery techniques, sets a high standard for quality, ensuring that each piece is both a fashion statement and a cultural artifact.
Advice to Aspiring Creatives: Embrace the Journey
Reflecting on her path, Alyazya advises young creatives to pursue their passions unabashedly. She advocates for experiential learning, embracing failures as opportunities for growth, and, above all, having fun in the process. Her story serves as a testament to the rewards of following one’s heart, even when faced with societal or familial expectations.
Tatriz’s Distinctive Offerings: Tradition Meets Modernity
Tatriz stands out by seamlessly integrating traditional Emirati fashion with contemporary designs. The brand offers modern interpretations of the “Mukhawar,” utilizing luxurious fabrics and current trends like animal prints. Each garment is crafted with the utmost attention to detail, ensuring that customers receive pieces that are both stylish and enduring.
A Family Affair: Strengthening the Brand
The inclusion of Alyazya’s sister as co-owner in 2025 has been instrumental in Tatriz’s recent successes. This familial collaboration has facilitated the brand’s expansion, leading to increased visibility and a broader customer base, including international clients from France and the USA.
The Road Ahead: Inspiring Through Fashion
As Alyazya continues to innovate, her vision for Tatriz remains steadfast: to celebrate and share Emirati culture through fashion. By doing so, she not only preserves her heritage but also inspires others to embrace their identities and passions, reinforcing the idea that with dedication and authenticity, one’s dreams can indeed become reality. Do follow her on Instagram to keep up her story
