Abu Dhabi is set to welcome the fourth edition of the Al Thuraya Exhibition and Platform, reinforcing its growing reputation as a regional hub for culture, creativity, and women-led entrepreneurship. The highly anticipated event will take place from January 25 to 29, 2026, at Marina Hall, ADNEC Centre, Abu Dhabi, bringing together creatives, entrepreneurs, artists, and cultural leaders under one roof.
Held under the patronage of Her Highness Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan, the exhibition reflects a long-term vision to nurture creative talent and support sustainable cultural industries. Over five days, Al Thuraya will serve as a dynamic platform that highlights the vital role of Emirati women in shaping the nation’s creative and economic future.
A Platform Rooted in Vision and Cultural Leadership
The Al Thuraya Exhibition and Platform is organized with the aim of strengthening the creative ecosystem in Abu Dhabi while celebrating national identity through culture and innovation. Hosted in the capital city of Abu Dhabi, the event enjoys the support of key cultural and institutional partners, ensuring its position as a flagship initiative within the emirate’s cultural calendar.
The platform is supported by the Abu Dhabi Convention and Exhibition Bureau, part of the Department of Culture and Tourism – Abu Dhabi, alongside ADNEC Centre Abu Dhabi and the National Art Expressions Program of the Abu Dhabi Department of Education and Knowledge. This strong institutional backing underscores the importance of Al Thuraya as both a cultural and economic driver.
Empowering Emirati Women Entrepreneurs
At the heart of the Al Thuraya Exhibition and Platform lies a clear and powerful mission: empowering Emirati women entrepreneurs. The event provides a dedicated space for women-led creative ventures to gain visibility, connect with broader audiences, and access new professional and commercial opportunities.
By showcasing products, artworks, and concepts rooted in culture, heritage, and innovation, Emirati women entrepreneurs are able to present their stories and ideas in an environment that values authenticity and excellence. The platform encourages collaboration, helping participants build meaningful connections with peers, investors, cultural institutions, and potential partners from within the UAE and beyond.
Many participants from previous editions have highlighted the tangible impact of Al Thuraya on their professional journeys. From increased brand recognition to long-term partnerships with local and international organizations, the platform has proven to be a catalyst for sustainable growth and confidence among women-led enterprises.
A Comprehensive and Engaging Program
The fourth edition builds on the strong foundations laid by earlier editions, offering a rich and diverse program designed to appeal to a wide audience. Visitors can expect curated art exhibitions, cultural and poetry evenings, panel discussions, and specialized workshops that explore both creative expression and entrepreneurial development.
These sessions will spotlight real-life experiences of women entrepreneurs, shedding light on challenges, successes, and pathways to growth within the cultural and creative sectors. Through open dialogue and knowledge sharing, the program aims to inspire emerging talents while providing practical insights into building resilient and sustainable creative businesses.
Workshops will focus on skill development, innovation, and market expansion, enabling participants to refine their craft while aligning their work with global trends and opportunities. The interactive nature of the program ensures that Al Thuraya is not just an exhibition, but a living platform for learning, exchange, and collaboration.
Strengthening the Cultural and Creative Economy
Al Thuraya Exhibition and Platform is widely regarded as a leading cultural and economic initiative that contributes directly to the development of the creative industries in Abu Dhabi. By supporting small and medium-sized creative enterprises, particularly those led by women, the platform plays a role in diversifying the economy and nurturing new sources of value.
The event aligns closely with Abu Dhabi’s broader vision of building a sustainable cultural economy that balances heritage with innovation. Through exhibitions and discussions, Al Thuraya highlights how creativity can drive economic resilience, generate employment, and enhance the global profile of Emirati talent.
By connecting creative projects with tourism, education, and investment opportunities, the platform bridges cultural expression and economic impact, demonstrating how culture can be both meaningful and commercially viable.
Enhancing Abu Dhabi’s Cultural and Tourism Landscape
Beyond its impact on entrepreneurs, the Al Thuraya Exhibition and Platform contributes significantly to enriching Abu Dhabi’s cultural and tourism scene. High-quality exhibitions and thoughtfully curated programs attract visitors interested in culture, design, art, and innovation, reinforcing the emirate’s position as a destination for premium cultural experiences.
The event supports cultural and creative tourism by offering visitors an authentic glimpse into Emirati creativity and women-led innovation. This approach enhances quality of life for residents and visitors alike, while strengthening Abu Dhabi’s standing as a regional and global center for culture and creativity.
Through broad media coverage and public engagement, Al Thuraya’s message reaches diverse segments of society, amplifying conversations around empowerment, identity, and creative excellence.
A Call to the Public and Creative Community
The Al Thuraya Exhibition and Platform invites the public, cultural enthusiasts, and aspiring entrepreneurs to take part in its fourth edition from January 25 to 29, 2026. Visitors will experience a unique blend of creativity, empowerment, and national pride, all within an inclusive and inspiring environment.
For Emirati women entrepreneurs, the platform represents opportunity, recognition, and growth. For the wider community, it offers a chance to engage with ideas and creations that reflect the UAE’s evolving cultural narrative.
As Abu Dhabi continues to invest in culture as a pillar of development, Al Thuraya stands as a powerful example of how platforms rooted in vision and inclusivity can shape a more creative and empowered future.
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