In a strategic move set to reshape airline service experiences in the Middle East, Air India and Air India Express have partnered with Dubai-based aviation services provider dnata to strengthen their operational footprint in the UAE. This collaboration aims to enhance passenger support, cargo services, and ground handling operations across key airports, solidifying the Indian carriers’ growing presence in the region.
The timing couldn’t be more opportune. With travel demand surging between India and the Gulf countries, particularly the UAE, this alliance positions both airlines to cater to an expanding customer base with greater efficiency, reliability, and scale.
A Strategic Collaboration for Growth
Under the new agreement, dnata will provide comprehensive ground handling, cargo, and travel services to Air India and Air India Express across several airports in the UAE, including Dubai International (DXB), Sharjah, and Al Maktoum International (DWC).
This move is part of Air India’s broader post-privatization transformation strategy. Ever since the Tata Group took over the national carrier in early 2022, there has been a clear emphasis on modernizing operations, improving service standards, and expanding global networks.
The UAE, home to a significant Indian diaspora, remains one of the airline’s most important international markets. With this partnership, the airline is not only improving on-the-ground service but also strengthening its brand visibility and market share in the region.
Dnata: A Trusted Aviation Partner
With over 60 years of experience, dnata is one of the world’s leading air services providers, offering high-quality services in ground handling, cargo, travel, and catering across 35 countries. Its headquarters in Dubai makes it a natural ally for Indian airlines looking to streamline and enhance services in the Gulf region.
For dnata, the deal cements its reputation as a go-to partner for global aviation leaders. Supporting both full-service and low-cost carriers, dnata is known for its ability to deliver efficient, safe, and reliable services, especially in high-traffic hubs like DXB.
More Than Just Ground Handling
The partnership extends beyond operational support. As part of the collaboration, dnata Travel Group—a division specializing in travel services—will work with Air India and Air India Express to optimize passenger experience through booking solutions, retail partnerships, and cargo logistics support.
This multi-dimensional engagement ensures that passengers not only experience smoother services on the ground but also enjoy better connectivity, baggage handling, customer assistance, and post-travel support.
Such value-added offerings reflect the airlines’ evolving business model—from traditional service providers to holistic travel brands that focus on end-to-end experiences.
Improving the Passenger Experience
One of the immediate outcomes passengers can expect is faster and more efficient check-in and boarding processes at UAE airports. In addition, the partnership allows for better baggage handling, quicker turnaround times, and a more seamless journey from terminal to tarmac.
Given that Air India Express primarily caters to budget-conscious travelers flying between second-tier Indian cities and Gulf destinations, operational efficiency is key. dnata’s expertise in low-cost carrier operations can help minimize delays and maximize customer satisfaction.
At the same time, Air India’s full-service passengers will benefit from premium travel services at par with global benchmarks—something the Tata Group has been aggressively pushing for in its bid to revamp the airline’s image.
Boosting Cargo and Commerce
Cargo movement between India and the UAE plays a vital role in bilateral trade. Through this partnership, dnata will also manage cargo operations for both airlines, helping to ensure faster customs clearance, improved handling of perishables and express shipments, and smoother operations for business clients.
As the UAE diversifies its trade ties beyond oil, there is a growing demand for efficient logistics between the two countries. For Indian businesses, this development means better air cargo reliability and expanded access to Gulf markets.
This could benefit exporters of textiles, electronics, pharmaceuticals, and perishable goods who rely on air freight to meet tight delivery windows.
A Win for the UAE Market
With Dubai and other Emirates actively positioning themselves as global travel and commerce hubs, Air India and Air India Express’ expanded operations align well with the UAE’s long-term vision. The increased presence of Indian airlines in UAE airports means more options for consumers, increased tourism, and deeper cultural ties between the two nations.
The UAE has always been a gateway for Indians heading to the Middle East, Africa, and beyond. Now, with robust on-ground support from dnata, Air India is well-positioned to leverage Dubai’s geographic advantage to reach new destinations in Europe and Africa via code-share agreements and hub-spoke models.
Looking Ahead
This partnership is only the beginning. With Tata Group’s focus on consolidation—plans are underway to integrate Air India Express with AIX Connect (formerly AirAsia India)—the coming years are likely to bring more streamlined, tech-powered services for UAE-bound travelers.
Additionally, dnata’s innovation in automation and AI-driven processes could be integrated into Air India’s workflows to reduce wait times, improve baggage tracking, and enhance customer communication.
As Air India and Air India Express prepare to elevate their global profile, the dnata alliance serves as a critical stepping stone in that journey. Together, they are not just moving people and parcels—they are reshaping how India connects with the world.
Read More: Paytm Expands: PCTL Launches Paytm Arab Payments in the UAE
