How Ahmed Elshirbini Built a Global Fitness Brand

Ahmed Elshirbini

Ahmed Elshirbini, known as @shirbinii on Instagram, has transformed from a civil engineer into a prominent fitness influencer and leader. With over 20,000 followers, he shares his journey of personal transformation, professional growth, and dedication to helping others achieve their fitness goals.

From Engineering to Fitness: A Personal Transformation

Ahmed’s journey into fitness began with a personal challenge. Growing up extremely skinny, he reached a point where he wanted to completely change how he looked and felt. This desire led him to pursue a healthier lifestyle and build real muscle. His transformation ignited a passion for fitness that would shape his future.

He became certified as a personal trainer, TRX instructor, Animal Flow instructor, and fitness nutrition specialist. Through this process, Ahmed realized the mental and physical strength that fitness builds and how it positively impacts people’s lives. Helping others feel strong, confident, and pain-free became his driving force.

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Building an Online Coaching Empire

One of Ahmed’s proudest achievements is launching his own online coaching program. Built from scratch, it has reached clients internationally, proving that with consistency and genuine care, it’s possible to create something that genuinely changes lives.

Starting as a personal trainer in a small gym with limited resources, Ahmed faced the challenge of proving himself in the market. He had to build trust, stay consistent, and learn how to stand out without shortcuts. His dedication and perseverance paid off, leading to the success of his online coaching platform.

Leadership at LA7 Gym Egypt

Currently, Ahmed serves as the Fitness Manager at LA7 Gym Egypt. In this role, he’s focusing on improving his skills in team leadership, operations, and business strategy to extend his impact beyond coaching and into building stronger systems in the fitness industry.

LA7 Gym, established in 2017, aims to revolutionize the fitness industry by setting new benchmarks for physical and mental transformations. With multiple branches across Egypt, including Cairo and Giza, LA7 Gym offers a powerful fitness community and a commitment to peak performance.

Philosophy: Consistency Over Intensity

Ahmed believes that consistency beats intensity. He emphasizes the importance of showing up, learning, and staying grounded in service over chasing quick wins. This mindset shapes the way he coaches and leads, focusing on long-term well-being rather than temporary results.

He wants to be known for bringing structure, honesty, and real transformation to the fitness space—not just physical change, but also mental strength, injury prevention, and long-term health. His goal is for people to say, “He genuinely cared and raised the standard.”

Current Endeavors and Future Vision

Alongside developing his online coaching platform, Ahmed is concentrating on his growth as a leader. As Fitness Manager at LA7 Gym Egypt, he’s enhancing his skills in team leadership, operations, and business strategy to broaden his impact in the fitness industry.

Ahmed’s vision is to inspire others by showcasing his lifestyle, struggles, achievements, and current endeavors. He encourages patience, focus on the process, and belief in the power of small steps, assuring that the right people, opportunities, and results will come with consistent effort.

Connect with Ahmed Elshirbini

For insights into Ahmed’s fitness journey, workouts, and motivational content, follow him on Instagram: @shirbinii.

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