Inside Ahmad Ali Swaid’s Rise in Fashion Journalism

Velina Nacheva

A Global Upbringing Shapes a Visionary

Born in London to Lebanese and Sierra Leonean parents, Ahmad Ali Swaid’s early life was a tapestry of cultures. Growing up between Beirut, Freetown, and Aleppo, he was exposed to diverse narratives and traditions. This multicultural background instilled in him a deep appreciation for varied perspectives, which would later influence his editorial approach.

From Magazine Collector to Editorial Leader

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Ahmad’s passion for storytelling began with a fascination for magazines. What started as a childhood hobby evolved into a career, leading him to significant roles in the publishing world. His tenure at Dazed Media saw him overseeing content for renowned titles like Dazed, AnOther Magazine, and Nowness. His innovative approach and keen eye for emerging trends set him apart in the industry.

Redefining GQ Middle East

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In March 2022, Ahmad took the helm as Editor-in-Chief of GQ Middle East. His leadership marked a new era for the publication, emphasizing authentic storytelling and spotlighting underrepresented voices. Under his guidance, GQ Middle East delved deeper into the region’s rich tapestry of fashion, culture, and art, resonating with a broader audience.

Launching Dazed MENA: A New Chapter

Building on his success, Ahmad spearheaded the launch of Dazed Middle East and North Africa (MENA) in late 2024. As the founding Editor-in-Chief, he aimed to create a platform that celebrated the region’s creativity and diversity. Dazed MENA quickly became a beacon for emerging artists, designers, and thinkers, reflecting Ahmad’s commitment to pushing boundaries and challenging norms.

Championing Emerging Talent

Beyond his editorial roles, Ahmad is dedicated to nurturing the next generation of creatives. As a judge for the QASIMI RISING Talent Incubator, he plays a pivotal role in identifying and mentoring budding designers. His involvement underscores his belief in the transformative power of fashion and the importance of providing platforms for fresh voices.

A Personal Touch in Storytelling

Ahmad’s approach to storytelling is deeply personal. He often draws from his own experiences, infusing his work with authenticity and empathy. Whether it’s highlighting societal issues or celebrating cultural nuances, his narratives resonate because they come from a place of genuine understanding.

Current Endeavors and Future Aspirations

Today, Ahmad continues to lead Dazed MENA, curating content that challenges conventions and inspires dialogue. He remains active on platforms like Instagram, sharing insights and connecting with a global audience. Looking ahead, he envisions expanding the reach of Middle Eastern narratives, ensuring they find their rightful place on the world stage.

Inspiration for Aspiring Creatives

Ahmad Ali Swaid’s journey is a testament to the power of passion, perseverance, and purpose. From his multicultural upbringing to his influential roles in media, he embodies the idea that diverse experiences enrich storytelling. For those looking to make their mark in the creative world, Ahmad’s story serves as a beacon of inspiration, reminding us that authenticity and dedication can pave the way to impactful change. Do follow him on Instagram.

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