In the fast paced world of Dubai real estate, few stories are as inspiring as that of Aeda Ayyad. Her journey from a budding broker to a leading figure in one of Dubai’s most ambitious developments, Expo City, is a tale of dedication, vision, and passion. Growing up in a family where sales were part of daily life, Aeda naturally gravitated toward a career in real estate. Her mother, a real estate professional, and her father, a banker, shaped her understanding of business and client relationships from a young age.
“I always had a passion for sales,” she explains. “Seeing my mom work in real estate made it feel like the perfect fit for me. I wanted to do something meaningful and create a career that I could be proud of.”
Aeda’s career reflects a blend of inherited wisdom and personal ambition. She believes that the lessons learned from her parents, discipline, professionalism, and a client first approach, have been invaluable in her own success.
Early Career and Development
Aeda Ayyad began her professional journey as a broker at a real estate company. There, she learned the ropes of client engagement, property valuation, and negotiation. This period was crucial in building her confidence and expertise in handling diverse property transactions. Her natural ability to connect with clients, combined with her meticulous approach, quickly set her apart from her peers.
Her next move was joining Devmark, a company where she expanded her skills in marketing, sales strategy, and client management. Working with Devmark allowed her to handle high value projects and gain a deeper understanding of Dubai’s property market. Every project, whether a residential villa or a commercial complex, was a learning opportunity. Through these experiences, Aeda developed a reputation for being trustworthy, professional, and results oriented, a reputation that would pave the way for her next big leap.
Joining Expo City Dubai
Aeda’s career reached a turning point when she was recruited to join the Expo City Dubai sales team. Expo City, a futuristic development built on the legacy of the World Expo, represents the new center of Dubai’s growth and innovation. Being part of this project was not just another career step, it was a life changing opportunity.
“Selling the future of Dubai is more than a job, it’s a responsibility,” Aeda says. “Every property here isn’t just a unit, it’s a story of progress, community, and innovation. Being able to guide clients into this vision is incredibly rewarding.”
At Expo City, Aeda has been instrumental in driving sales for both residential and commercial properties. Her focus on understanding client needs and tailoring her approach to each individual has helped her establish lasting relationships and a loyal client base.
Achievements and Recognition
Aeda’s dedication and hard work have resulted in several professional milestones. One of her most notable achievements is establishing herself as a trusted name in Dubai real estate. Clients recognize her not just for closing deals but for providing valuable guidance and insight.
“Being trusted by clients is my biggest achievement,” she shares. “It shows that my dedication and hard work are paying off. When people rely on you for major life decisions like property investments, it’s a true reflection of your credibility and professionalism.”
Her recognition goes beyond client satisfaction. Aeda has become a respected figure within the real estate community, known for her innovative sales techniques, attention to detail, and ethical approach. She consistently leverages her knowledge of the market to advise clients intelligently, ensuring every investment is carefully considered and backed by research.
Core Values and Philosophy
Aeda believes that success in real estate is not just about numbers, it’s about service, trust, and impact. Her philosophy centers on three key principles: professionalism, differentiation, and client first service.
“Always find ways to stand out,” she advises. “It could be in how you communicate with clients, the service you provide, or how you manage a deal. Being different gives people a reason to work with you.”
She emphasizes the importance of integrity and research. Not every investment guarantees profit, and understanding this helps her guide clients responsibly. By listening first and analyzing every opportunity, Aeda ensures her clients make informed decisions.
Vision for the Future
Looking ahead, Aeda hopes to reshape how real estate business is conducted in Dubai. She advocates for professionalism, transparency, and a commitment to client success.
“I want to change the norms,” she explains. “Real estate should be about providing accurate, well researched advice. Professionals need to listen to clients first, understand their goals, and then offer solutions. It’s not just about making a sale, it’s about creating long term value.”
Her vision extends beyond individual transactions. As Expo City develops into a hub for innovation and community living, Aeda sees herself contributing to a larger purpose, building a city that thrives on sustainability, progress, and meaningful connections.
Advice for Aspiring Real Estate Professionals
For those starting in the industry, Aeda offers practical advice grounded in experience:
Be Patient: Success takes time, and learning the nuances of real estate is a continuous journey.
Listen First: Understanding clients’ needs is critical. The better you listen, the more effective your solutions will be.
Focus on Service: Exceptional service always stands out. Treat every client interaction as an opportunity to build trust and credibility.
“Real estate is about relationships,” she concludes. “If you build them with integrity and care, success will naturally follow.”
Conclusion
Aeda Ayyad’s story is one of passion, perseverance, and professional growth. From her early days as a broker to becoming a key player in Expo City Dubai, she has consistently demonstrated that hard work, dedication, and a client first approach are the pillars of lasting success.
As Dubai continues to grow and evolve, Aeda remains at the forefront of its real estate landscape. Her vision, professionalism, and commitment to excellence not only inspire those entering the industry but also set new standards for what it means to be a trusted real estate professional. Expo City, with its promise of innovation and community, is the perfect stage for Aeda to continue shaping the future of Dubai’s real estate market, one property, one client, and one visionary deal at a time.
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