ADNOC Drives UAE Brand Value Growth Soars 22% to $88.5 Billion in 2025

ADNOC

The UAE has seen a major increase in the value of its top brands this year. In 2025, the total value of the country’s top 50 brands jumped by 22%, reaching a combined value of $88.5 billion.

This strong growth reflects the UAE’s economic transformation and brand strength. Two companies — ADNOC and e& — are leading this change and showing how innovation, strategy, and global expansion can help drive major success.

ADNOC Drives UAE Brand Value Growth in Energy Sector

ADNOC, short for Abu Dhabi National Oil Company, is once again the UAE’s most valuable brand. For the seventh year in a row, it sits at the top, with its value rising by 25% to $19 billion in 2025.

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This increase shows how ADNOC is focusing on the future of energy. The company has launched several forward-looking projects, especially in clean and low-carbon energy. By investing in new energy sectors, ADNOC is making sure it remains a key player in global energy for years to come.

ADNOC

ADNOC is not only growing in value — it’s also helping to shape the future of the UAE’s economy. Its smart decisions and international plans are strengthening the country’s reputation as a world leader in energy.

e& Achieves Massive Growth and Global Recognition

e&, the company formerly known as Etisalat, is one of the biggest success stories of 2025. It has become the world’s fastest-growing brand, with its brand value increasing by an incredible 701%. In total, the brand is now worth $15.3 billion.

This huge growth is the result of a three-year transformation. e& redesigned its brand, focused on digital technology, and grew its international reach. It also made smart investments in global companies and technology platforms.

e& is now much more than a telecom provider. It’s a digital powerhouse that offers tech, AI, and communication services across many countries. Its transformation has helped position the UAE as a global leader in digital innovation.

Emirates and Emaar Help Strengthen UAE’s Image

Other top brands in the UAE also showed strong performance. Emirates, the national airline, remains one of the most trusted names in aviation. Its customer service, global network, and luxury offerings keep it among the world’s top airlines.

Emaar, a giant in the real estate and construction sectors, also continues to perform well. Known for building famous landmarks and luxury communities, Emaar’s brand strength is tied closely to Dubai’s global image as a modern and luxurious city.

These companies, along with ADNOC and e&, are helping the UAE present itself as a country of excellence, luxury, innovation, and ambition.

Why UAE Brands Are Growing Faster Than Ever

The impressive growth of UAE brand value is not just luck — it’s the result of long-term planning. The government and private companies are working together to build a diverse and future-ready economy.

Here are some reasons why UAE brand value is rising so fast:

  • Innovation and Tech Investment: Companies are focusing on new technologies like AI, clean energy, and digital services.
  • Global Expansion: UAE brands are entering new markets and building global partnerships.
  • Smart Branding Strategies: Rebranding, digital marketing, and customer experience improvements are making UAE brands more appealing.
  • National Vision: The UAE’s leadership has set clear goals for growth, diversification, and becoming a top destination for business and lifestyle.

These factors are helping UAE companies compete with — and sometimes outperform — global giants.

What This Means for the UAE’s Future

ADNOC

The 22% growth in brand value shows that the UAE’s economic model is working. It’s not just about oil anymore. The country is becoming a strong player in energy, technology, real estate, aviation, and more.

ADNOC’s move toward clean energy, e&’s transformation into a global tech leader, and the continued strength of Emirates and Emaar show the power of vision and investment.

As the country prepares for the next decade, its top brands are likely to play an even bigger role in shaping the UAE’s economy and image around the world.

What to Watch in the Coming Years

Looking ahead, here are some trends to keep an eye on:

  • Sustainability: More UAE brands will focus on green energy and climate-friendly business.
  • AI and Digital Services: Tech will be at the center of future brand strategies.
  • Public-Private Partnerships: Government support and private innovation will continue to drive growth.
  • Regional Leadership: The UAE could become the top branding powerhouse in the Middle East and North Africa.

With strong leadership and smart investments, the UAE is building a brand that is not just valuable, but also respected and admired globally.

Conclusion

The UAE’s top brands are growing faster than ever, and this growth is being led by bold moves from ADNOC and e&. With $88.5 billion in combined brand value, these companies are showing the world what’s possible with innovation, strategy, and vision.

As the UAE continues its journey of transformation, its brands are becoming symbols of progress — not just for the country, but for the entire region.

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