Strategic Rebranding to Enhance Identity
Dubai’s Address Fountain Views hotel, a distinguished establishment located in Downtown on Sheikh Mohammed Bin Rashid Boulevard, has been officially renamed to Address Dubai Mall. This strategic rebranding by Emaar Hospitality reflects a commitment to further enhance the hotel’s identity and its connection to one of the world’s largest retail and entertainment destinations, Dubai Mall.
A Direct Connection to Dubai Mall and Chinatown
The newly named Address Dubai Mall boasts a direct connection to Dubai Mall and its recently opened Chinatown through an air-conditioned walkway. This unique feature offers guests unparalleled access to a world-class shopping and entertainment experience, seamlessly integrating the luxury and convenience that Dubai is known for.
Comprehensive Hospitality Experience
Address Dubai Mall houses 193 rooms and 783 residences, along with six restaurants and an infinity pool among other amenities. This rebranding is more than a name change; it represents Emaar’s dedication to providing extraordinary experiences and symbolizes Dubai’s values of luxury and excellence.
Remarks by Mohamed Alabbar
Mohamed Alabbar, founder of Emaar, stated that the rebranding of Address Fountain Views to Address Dubai Mall is a reaffirmation of their commitment to unrivaled luxury and excellence. He emphasized that this renowned hotel is a magnificent example of Emaar’s long tradition in setting new milestones in premium hospitality.
Series of Renamings by Abu Dhabi National Hotels
The renaming follows a series of changes announced by Abu Dhabi National Hotels (ADNH), which also includes Address Boulevard becoming Kempinski The Boulevard, Address Dubai Marina to JW Marriott Hotel Marina, Vida Downtown Dubai to Hotel Boulevard, Autograph Collection, and Manzil Downtown Dubai to The Heritage Hotel, Autograph Collection.
