For Beirut-based fashion entrepreneur Abeer Fayad, every stitch, every bead, and every imported piece tells a story of courage, passion, and individual flair. Two years ago, Abeer turned her deep love for fashion into a thriving online boutique. Fueled by her obsession with intricate details and quality, she began sourcing unique items from Turkey—and among her curated collection, one product stands out above all others: the evil eye handbag she designed herself.
That bag wasn’t just an accessory—it was a conversation starter. People were mesmerized by the craftsmanship and symbolism. Images began to flood Abeer’s Instagram feed, showing customers proudly styling the bag and praising its beauty. It quickly became her signature piece, cementing her reputation as an innovator who brings a distinctive personal taste to everything she offers.
The Power of Details: When a Glance Speaks Volumes
Abeer thrives on the idea that even a simple glance can say more than a thousand words. “I love details… when someone stares could be worth it to do!” she shares. She believes that bold fashion choices, like her evil eye handbag, not only wow onlookers, but also reflect the wearer’s confidence and allure.
Her Instagram account — @abeerfayad_ — now boasts over 22,000 followers. Her visual storytelling mixes lifestyle shots, behind‑the‑scenes glimpses, and polished product photos. The engagement is proof that her tasteful curation, mixed with glimpses into her daily life and struggles, connects deeply with her audience.
Turning Fear Into Fashion: A Risk Worth Taking
Launching a fashion venture is never easy. Abeer admits she was afraid at first. Would people be interested? Would her style resonate? The answer came sooner than she expected. Her bold designs, especially the evil eye bag, started selling quickly. She realized that to make an impact, being special and unique was key.
“Unique items make people more interested and it always make u look special!” she says. That moment of early validation—from delighted customers and growing sales—fueled her passion to push harder, refine her offerings, and continue being brave in her creative decisions.
Quality Over Quantity: The Pillars of Abeer’s Brand
At the heart of Abeer Fayad’s brand philosophy is a simple yet powerful mantra: quality over quantity. She believes that long-term impact comes from investing in excellence—beautiful craftsmanship, unique designs, premium materials—not mass production.
This focus on quality has helped her cultivate loyal clients who return for new collections. By limiting production runs and safeguarding her ideas until launches, she nurtures a sense of exclusivity. Abeer also shares a deep belief in the protection of her work: “To not reveal all what you’re doing until it’s done! And to keep your own sales for you!” she explains. Adidas may launch campaigns; Abeer launches statements—on her own terms.
Believing in Protection: The Evil Eye and Creative Privacy
More than just a design motif, the evil eye is a central concept in Abeer’s creative process. In many Mediterranean and Middle Eastern cultures, it symbolizes warding off envy and negative energy. Abeer treats the symbol both as style and spiritual shield: “I always believe in evil eye and envious ppl ruin the beautiful things!!!” she reflects.
It’s a powerful reminder that protecting both her creations and her creative spirit is essential. By crafting items that tell her story—and keeping her methods under wraps—Abeer builds a brand that’s not only visually appealing but emotionally resonant.
Confidence by Design: Taking Risks, Avoiding Regrets
Furniture makers say “measure twice, cut once.” Abeer lives by a different philosophy: risk is better than regret. She’s learned that playing safe stunts growth. Instead, she encourages herself to be bold: “To be braver to take your own decisions! That’s what makes u stronger mentally, and u easily achieve more in life in that way of thinking!”
Her journey shows that embracing risk—whether designing a statement bag or placing her work online—can lead to success, self‑assurance, and a stronger identity.
The Lifestyle Behind the Label: Real Stories, Real Struggle
What draws people to Abeer isn’t just her designs; it’s her story. On her online page, she shares her everyday life—her inspirations, struggles, and achievements. She doesn’t just sell bags: she offers a vision of self-belief.
Her recent posts—like makeup tutorials, sunset snaps, and candid moments—invite followers into her world. They see someone who dared to start something new, overcame fear, and now thrives. That authenticity helps new customers relate to her and existing fans feel invested in her journey.
Inspiration for Others: Own Your Style, Own Your Story
Abeer’s message is powerful: if you love what you do, do it with heart, integrity, and confidence. “Always believe in yourself at first! And to do what u love! It really makes u doing it in a way much better!” she says.
Her advice underscores the importance of passion. When you care deeply about your work, your dedication shows. That energy is infectious—and draws people in.
The Lasting Impact: Leaving a Legacy of Quality
As her brand grows, Abeer hopes to leave behind a legacy: not of volume or mass appeal, but of high‑quality, meaningful craft. “The impact I would leave is that the most important thing in your career is the quality ur working with!!! Quality over quantity!”
She wants her creations to reflect who she is—her taste, values, and mindset. And she wants her journey to serve as an example: take risks, remain true to yourself, and let your creativity shine.
What’s Next for Abeer Fayad?
Looking ahead, Abeer plans to expand her lineup with new, uniquely styled pieces—accessories, apparel, and perhaps collaborations. She’ll likely continue exploring Turkey’s rich design scene for fresh inspiration.
As her brand evolves, she remains focused on bringing her personal vision into everything she creates. She’s not chasing trends; she’s building a story—one iconic handbag at a time.
Takeaway: Trendsetting with Courage and Craft
Abeer Fayad’s entrepreneurial journey shows how passion, authenticity, and style can come together to create something truly remarkable:
- Start with what you love. Let your passion guide you.
- Be brave. Risk leads to growth, not regret.
- Stay true to your vision. Authenticity is magnetic.
- Quality always matters. It’s the foundation of trust.
- Protect your creativity. Keep your approach close until it’s time to reveal.
Through her thoughtful designs and curation, Abeer not only offers fashion—but an invitation to others to follow their own creative voices. She is living proof that bold details can launch bold careers—and that a single evil eye bag can speak volumes.
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