Abanoub Ramsis’s journey into the world of visual storytelling began in the quiet corners of his childhood. Growing up without many toys, he turned to his imagination, inventing entire worlds, characters, and stories. That solitary playtime became the foundation of his creative mind and eventually shaped his career as a director.
“I spent a lot of time alone and didn’t even have toys,” Ramsis recalls. “My imagination became my playground, inventing stories, characters, and worlds.” This early habit of visual storytelling naturally evolved into a passion that would define his professional life.
Merging Music and Visuals
Abanoub Ramsis has always had a deep love for music, and he realized early on that he saw visuals everywhere, in conversations, city streets, and even in silence. That unique perspective led him to combine film and music, aiming to create a space where sound and imagery could work together to produce something larger than either alone.
“My goal was to merge film and music and make it my life’s work,” he says. Music videos became the perfect medium for Ramsis, giving him the freedom to explore the intersection of sound and visuals while telling compelling stories that resonate with audiences.
Breakthrough with Déjà Vu
Ramsis’s big break came with the music video for Marwan Pablo’s track Déjà Vu. The video became a turning point in his career, showcasing his distinct visual style and giving him recognition as a director capable of creating a unique visual language.
“That video shifted how people saw my work and gave me trust as a director,” Ramsis explains. “It proved my vision could resonate widely.” The success of Déjà Vu not only brought him recognition but also opened doors for bigger projects across the Middle East and Africa.
Starting Small, Dreaming Big
Before his breakthrough, Ramsis experimented with small projects using minimal resources. With limited trust in his vision from others, he invested his own money and worked with unknown artists to demonstrate what he could do. This approach helped him build a strong foundation, refine his skills, and ultimately develop a portfolio that would attract top talent.
“I started by experimenting with small projects and ideas, often with minimal resources,” he shares. “There was a lack of trust in my vision, so I invested my own money and created work with unknown artists to prove what I could do.”
A Distinctive Visual Language
Ramsis is now known for his bold visual style, often blending surreal street visuals, choreography, and striking color palettes. His work explores themes like urban life, identity, and the interplay between tradition and modernity. By infusing his projects with personal experiences and cultural insights, he creates narratives that resonate across diverse audiences in the Middle East and Africa.
“I’m directing music videos across the Middle East and Africa, exploring surreal street visuals, choreography, and bold color worlds,” Ramsis says. “Naturally, this has led me toward commercials, where I can apply the same storytelling approach on a broader scale. It aligns with my long-term goal of bringing regional stories into a global conversation.”
The Power of Persistence
One of Ramsis’s most important lessons is the value of persistence and digging deeper into ideas. He believes the first idea is rarely the strongest, and it’s often the later ideas that uncover something truly unique. This mindset has helped him avoid shortcuts and push his creative limits.
“The most valuable lesson is that digging deeper always pays off,” he advises. “Often it’s not the first idea, but the later ones that reveal something unique. This has influenced me to avoid the easy option and keep searching until the vision feels honest.”
Living in the Moment
Despite his growing success, Ramsis remains grounded and focused on enjoying the creative process. He does not dwell on legacy but emphasizes curiosity, playfulness, and passion in his work. By staying authentic and enjoying life, he believes the energy naturally translates into his projects.
“I don’t really think too much about legacy,” he reflects. “For me, it’s about having fun with what I do, staying curious, and enjoying life through the work. If that energy comes through in my projects, that’s enough.”
Advice to Aspiring Creators
Ramsis’s advice to young creators is simple yet powerful, don’t wait for permission. Start creating with whatever resources you have, even if the project seems small. Every project teaches something valuable, and consistent effort is far more effective than waiting for the perfect opportunity.
“I’d tell myself, don’t wait for permission,” he says. “Start creating with whatever you have, even if it feels small. Every project teaches you something, and consistency will take you further than waiting for the perfect moment.”
A Vision Beyond Music
Ramsis’s vision extends beyond music videos. He hopes to tell regional stories that connect with global audiences while inspiring others to pursue their passions. His projects are a reflection of his lifestyle, struggles, achievements, and the energy he brings to every set.
By blending artistry, culture, and personal experience, Ramsis continues to push the boundaries of what music videos and visual storytelling can achieve. He is a prime example of how creativity, perseverance, and vision can turn childhood imagination into a thriving career.
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