Anam Shahid, known online as @anam_shahid_dxb, isn’t just a content creator or agency founder — she’s a woman who turned personal battles into a source of power.
Growing up in Pakistan, Anam always had a curious eye for the digital world. While most saw social media as a fleeting trend, she saw untapped potential. During her college years, while quietly battling a clinical mental health disorder, she found comfort in creativity — books, design, imagination, and anything that allowed her mind to escape and express freely.
“For some people, it’s books. For me, it was imagination, creativity, and everything that could live inside a digital canvas,” she says.
The Beginning of a Digital Journey
In 2016, Anam joined Freelance Army, a growing digital agency, where she met her mentor Usman Hasan. Under his guidance, she learned the ropes of SEO, social media algorithms, and client communication. But her real growth came when she started applying those skills with intention and passion.
Even as her health fluctuated, Anam refused to quit. There were nights when anxiety overwhelmed her, yet she still met deadlines, kept learning, and moved forward. That resilience would soon become her superpower.
Building Spark Digital UAE
In 2021, Anam launched Spark Digital UAE — not with funding or a formal office, but with a laptop and a powerful belief that storytelling could transform brands. From small businesses to wellness ventures, her boutique agency began helping clients achieve real, measurable results.
One of her proudest moments was organizing a full-scale influencer event for a fitness brand — a campaign that delivered viral visibility and immediate growth. It was a turning point that confirmed what she always believed: authentic digital storytelling works.
The Mother Behind the Brand
Anam is also a proud mother of two sons, Ibrahim and Ishac, aged 3 and 1. Balancing motherhood with entrepreneurship is no small feat, but she does it with grace — often managing Zoom calls and campaign planning while tending to her children.
Her Instagram isn’t just about work — it reflects her lifestyle, her values, and the beautiful chaos of being a digital entrepreneur and a devoted mom.
Empowering Women Through Knowledge
In 2022, Anam launched Digital Masterminds, a free online series designed to teach housewives in the UAE the fundamentals of digital marketing. From social media to branding, she empowered women to step into the digital economy — many of whom now run small businesses or freelance independently.
This ripple effect of empowerment remains one of the most meaningful achievements of her journey.
Campaigns with Purpose
Through Spark Digital UAE, Anam has worked with brands like Daity, Mibliss, The Fitness Hamper, and Forever52, managing digital campaigns that reflect both performance and personality. Her focus has always been to merge data-driven strategy with human authenticity.
“I don’t believe in filters — not in life, not in marketing,” she shares.
“I believe in showing the behind-the-scenes, the failures, the messy drafts. That’s where the real connection happens.”
Looking Ahead: Spark Up and Beyond
As she looks to the future, Anam dreams of launching Spark Up — a mentorship and internship initiative for underprivileged creatives in the UAE. Her goal is to provide hands-on agency experience to those with talent but limited access to professional opportunities, helping them build confidence and career skills in the digital world.
A Legacy of Purpose and Persistence
Anam’s story is more than a personal success — it’s a reminder that visible impact can come from invisible battles. She stands as a symbol of resilience, authenticity, and purpose in the noisy world of digital media.
“The most valuable lesson I’ve learned is this: Growth doesn’t always look like progress. Sometimes it’s simply not giving up — and that’s enough to move forward.”
Her journey continues to inspire entrepreneurs, mothers, creators, and dreamers — proving that with passion, persistence, and purpose, anything is possible.
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