Fajr Al Sabah’s journey into fashion began long before her name became known on international runways. As a child, she found joy in sketching dresses, pouring her imagination into designs that her mother lovingly kept. Today, she’s asked her mom to dig through old memories and find those early drawings. “I want to recreate my very first designs,” Fajr says. That childhood spark was more than a hobby it was the start of a dream that would eventually lead her to the heart of the global fashion scene.
The Runway That Changed Everything
Her first big break came unexpectedly when someone invited her to model at Dubai International Fashion Week. Fajr walked the runway not just as a model but as someone stepping into her destiny. “That experience showed me where I truly belong,” she says. The backstage atmosphere, the buzz of creativity, and the support from designers pushed her to think bigger about building her own brand, her own legacy.
Making Headlines in Music and High Fashion
One of Fajr’s proudest moments was when her designs appeared in Jason Derulo’s music video Komasava. It was a surreal moment, seeing her art reach millions of eyes. But she didn’t stop there. Earlier in 2025, her Black Collection opened the exclusive 75th birthday celebration of Fashion TV’s founder, Michael Adam Lisowski, held at Dolce Legends in Dubai’s Trade Centre DIFC. It was a milestone that solidified her place among top tier designers.
Born from Pain, Built with Purpose
Fajr’s professional journey began during one of the hardest times in her life. “I wanted to stay busy so I wouldn’t think about those who hurt me,” she admits. She poured herself into her work, traveling constantly, managing sleepless nights, and focusing all her energy on growing her brand. “The hardest part was fighting exhaustion and staying focused,” she says. But that pain became fuel. Every design, every collection carried a piece of her healing.
Sealing a €100M Deal A Vision Coming to Life
Now, Fajr is in the process of finalizing a €100 million investment deal, which values 49 percent of her brand. It’s a major leap forward and the beginning of something much bigger. She plans to open three flagship stores in Dubai, which will serve as the foundation for a global fashion empire. “This is the moment I’ve worked so hard for,” she shares with pride and clarity.
Her Message to the World Start Before You’re Ready
Fajr’s story is full of first steps taken in uncertainty but also with courage. “I used to be scared of starting,” she confesses. “But once I did, everything started falling into place.” That mindset now guides every opportunity she takes. She believes in leading with boldness, even if the path isn’t fully clear. “If it can be dreamed, it can be done,” is her personal motto and the heart of her journey.
Inspiring Others One Conversation at a Time
It’s not just about fame or success for Fajr. Her goal is to be a source of inspiration for others, especially those afraid to take the first step. She recalls a moment that meant the world to her, meeting a woman on a flight to Seychelles who shared that Fajr’s words inspired her to start a business with her mother. “She told me I was her fast track,” Fajr smiles. “That’s the kind of impact I want to leave.”
She also showcased her suit collection on June 13th during the Dubai Jewelry Fashion Week with Fashion Factor, in collaboration with Pavit Gujral brooches and Mozafarian necklaces.
Intuition Her Superpower in Business and Life
When asked what advice she’d give others, Fajr says “Trust your instincts. They’re stronger than you think.” In the fast paced world of fashion and business, decisions have to be made quickly and confidently. She believes your gut is your greatest tool. “Don’t second guess yourself,” she adds. “Your intuition already knows what’s right.”
What’s Next for Fajr Al Sabah
With major milestones behind her and even bigger dreams ahead, Fajr isn’t slowing down. As she focuses on her Dubai store launches and continues building her brand, she remains grounded in her values creativity, courage, and impact. She wants her journey to be more than a success story. She wants it to be a blueprint for anyone afraid to dream big.
Connect with Fajr Al Sabah
Instagram: rossayento
LinkedIn: Fajr Al Sabah
Final Thoughts
Fajr Al Sabah’s story is not just about fashion. It’s about fighting through pain, believing in your dreams, and using your voice to inspire others. From a little girl drawing dresses to a CEO closing multimillion euro deals, her rise is a masterclass in courage, vision, and resilience. And for anyone wondering if they have what it takes, Fajr’s journey is proof you already do. Just take the first step.
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