Empower Champions 24°C AC to Save Big This Summer

Empower

Dubai-based Emirates Central Cooling Systems Corporation Empower, the world’s largest district cooling provider, has launched its annual “Set at 24 °C and Save” campaign just in time for the UAE’s peak summer. With outdoor temperatures often soaring above 40 °C, Empower is urging both residential and commercial customers to set their air conditioners to 24 °C in auto mode, promoting a balance between comfort, efficiency, and sustainability.

Why 24 °C? Comfort Meets Sustainability

Setting the AC at 24 °C is not just a random figure. It represents a scientifically supported balance between thermal comfort and energy efficiency. Cooler settings overwork air conditioning systems, increasing energy demand and inflating electricity bills. By sticking to 24 °C in auto mode, users enjoy consistent cooling without unnecessary energy spikes.

Empower’s initiative encourages consumers to adopt smarter usage habits that can make a real difference in their daily lives while contributing to national energy goals. With Dubai’s growing focus on sustainability and efficient resource usage, this small shift in AC settings aligns perfectly with broader environmental strategies.

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Real Engagement, Measurable Impact

Empower’s campaign has shown tremendous traction year after year. Last summer alone, the company reported thousands of customer interactions—over 10,000 phone inquiries and 11,500 website visits—reflecting growing public awareness and responsiveness to energy conservation efforts.

Serving more than 120,000 buildings and offering over 1.5 million Refrigeration Tons (RT) of cooling capacity, Empower’s reach makes the impact of such campaigns far-reaching. The company estimates that even a 1 °C increase in thermostat settings can lead to significant power savings, especially during peak consumption months.

Empower

Smart Cooling Tips From Empower

Empower’s campaign isn’t just about changing a thermostat setting. It promotes a full spectrum of behavior changes to improve energy efficiency and lower cooling bills:

  • Clean or replace AC filters regularly to ensure optimal airflow
  • Use curtains or blinds during the hottest parts of the day to reduce heat gain
  • Seal windows and doors to prevent cold air from escaping
  • Set ACs to auto mode for more consistent and energy-efficient cooling
  • Schedule regular maintenance to detect any faults or inefficiencies early

These small habits, practiced consistently, can help households and businesses cut down on power consumption and reduce operating costs.

Empower’s Parent Sees Ownership Rise in Vodafone

Growing Influence Through Share Buyback

Empower’s parent company, e& (formerly known as Etisalat Group), continues to hold 3,944.7 million shares in Vodafone. Although the number of shares has remained unchanged, Vodafone’s ongoing share buyback programme has led to a rise in e&’s ownership percentage, which now stands at 15.01%.

This seemingly subtle shift represents a strategic win for the UAE-based telecom giant, enhancing its influence over Vodafone’s corporate decisions and opening the door for deeper partnerships across technology, infrastructure, and service innovation.

Strategic Implications

For e&, this isn’t just about equity—it’s about vision. As telecom and tech industries converge with urban infrastructure through smart buildings and IoT applications, stronger ties with Vodafone provide strategic advantages that ripple back into other subsidiaries, including Empower.

Potential collaborations might include the integration of smart metering, AI-powered cooling management, or other cutting-edge technologies to improve energy monitoring and customer experience.

Why It Matters To You

Financial Relief During Tough Times

As the cost of living continues to rise, especially during the hot summer months, Empower’s message is timely. Cooling accounts for a significant portion of monthly energy bills in the UAE. Even a small shift in behavior—like setting the thermostat to 24 °C—can lead to noticeable savings over time.

Environmental Benefits

Lowering energy consumption isn’t just good for your wallet—it’s essential for the planet. Every degree matters when it comes to reducing carbon emissions and preserving limited natural resources.

Corporate Leadership With Human Focus

Empower isn’t simply pushing a campaign. It’s taking leadership in creating a sustainable future, educating customers, and sharing responsibility across the board. This approach helps foster a culture of environmental awareness and cooperative action among residents, businesses, and institutions alike.

Empower’s Long-Term Commitment

Empower

Since its inception, Empower has prioritized responsible consumption and community engagement. With its consistent outreach and customer-focused education, it remains at the forefront of the region’s energy conservation movement. The annual 24 °C campaign is a reflection of the company’s broader mission to integrate innovation, efficiency, and environmental care into every corner of city life.

By using its platform not only to deliver cooling but to inspire behavioral change, Empower exemplifies how corporations can lead from the front—empowering people with information, tools, and motivation to make a positive difference.

Suggested Backlinks for Enhanced Engagement

To further support the article and improve online visibility, consider adding the following backlinks when publishing:

  • Empower official website (campaign section)
  • Empower customer service portal
  • e& Group investor relations page
  • Blog articles on energy-efficient cooling
  • UAE’s national energy conservation initiative pages

These will not only add SEO value but also offer readers helpful resources to explore energy-saving tips and company updates.

Final Word

Empower’s call to set air conditioners at 24 °C this summer isn’t just another corporate advisory—it’s a meaningful nudge towards a smarter, greener, and more cost-effective lifestyle. And with its parent company e& deepening its influence through a growing stake in Vodafone, Empower’s leadership in both climate consciousness and corporate innovation is only set to expand.

This summer, saving money and the planet might be as simple as pressing a button. So go ahead—Set it at 24 °C, and empower your life.

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