UK luxury homeware brand LUSSO is ready to bring its premium designs to the United Arab Emirates. This move is part of a bigger global plan worth £1 billion. The company aims to grow fast, and the UAE is a key market for that growth.
The brand is known for stylish and high-end home items, especially bathroom collections. Now, it wants to attract new customers in the UAE who love luxury living and great design.
What Makes LUSSO Stand Out
LUSSO is well-known for making beautiful, high-quality homeware. Its bathtubs and basins are made from rare materials like Tiffany Marble, making every product feel unique and premium. Customers love that each item offers elegance with a personal touch.

Beyond style, LUSSO products are also strong and functional. They are designed to fit modern homes and provide both comfort and class. This focus on design and quality is a big reason behind the brand’s fast growth in the UK and other countries.
Why LUSSO Chose the UAE for Expansion

The UAE is one of the most attractive markets for luxury goods. With many new homes, hotels, and property developments, there’s growing demand for high-end homeware.
LUSSO recently launched a special website for UAE customers. The quick and positive response showed the region’s strong interest in luxury interior products. This success encouraged LUSSO to move forward with bigger plans.
Now, the brand is getting ready to open its first showroom in the UAE. This will allow customers to explore the products in person, making the shopping experience more real and engaging.
Matching the UAE’s Taste for Luxury
UAE customers appreciate both quality and class. LUSSO plans to offer them its most exclusive products, from stylish bathtubs to custom-designed basins. These will fit perfectly in villas, penthouses, hotels, and upscale apartments.
The company also plans to work closely with interior designers, architects, and developers across the Emirates. LUSSO will offer bespoke services to meet the personal and cultural preferences of its new Middle Eastern audience.
Customer service is a big part of the plan too. LUSSO wants UAE clients to enjoy a premium shopping experience, from the first visit to final delivery and installation.
A Bigger Vision for Digital and Global Growth
While the UAE is an important step, LUSSO’s vision goes far beyond. The brand is also building a powerful new e-commerce platform that will launch soon. This website will offer a wide range of luxury home products—not just bathrooms, but also lighting, flooring, furniture, and more.
LUSSO’s goal is to become the number one luxury homeware department store from the UK. The digital platform will help it reach customers all over the world, offering convenience with top-tier design.
Online shoppers will have access to virtual tools, professional advice, and custom product options. It’s all part of LUSSO’s strategy to make high-end living more accessible to everyone, no matter where they are.
Trusted by the World’s Leading Brands
LUSSO already has a strong name in the luxury market. It has worked with global fashion labels, top hotels, and well-known interior design firms. These partnerships show that the brand’s quality and style are trusted by the best in the business.
This reputation gives LUSSO a strong start in any new market it enters. For UAE customers, this means confidence that they are getting the very best in home design.
What to Expect From LUSSO in the UAE

The journey is just beginning. With plans for a physical showroom, new product ranges, and top-level digital services, they are setting the stage for long-term success in the UAE.
The company is also working on partnerships with local professionals and businesses. These collaborations will help LUSSO grow its reach and become part of the luxury lifestyle culture in the Emirates.
As the UAE continues to grow as a global destination for high-end living, they wants to grow with it. The brand is offering a mix of British style and modern elegance that perfectly fits the UAE’s luxury-loving market.
Final Thoughts
LUSSO’s expansion into the UAE is more than just a business move—it’s a step toward becoming a world leader in luxury homeware. With its focus on top-quality products, strong customer service, and bold global plans, they are ready to make a lasting mark in the Middle East and beyond.
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