Dubai Safari Park is witnessing a major upswing in travel-related bookings this season. According to the latest figures, the wildlife attraction has experienced a 67% surge in travel trade sales, indicating a strong return of international interest and a growing appetite for family-friendly outdoor adventures in the UAE.
A Wild Success: Why the Park Is Winning
The jump in travel trade sales at Dubai Safari Park isn’t just about numbers. It’s a reflection of how the park has evolved over the years to become a must-visit destination for tour operators and tourists alike.
A spokesperson from Dubai Municipality, which manages the park, confirmed that the 67% rise in travel trade sales was recorded during the 2023-2024 season. This impressive growth is linked to several new initiatives and partnerships aimed at making the park more attractive to global audiences.
What Is Travel Trade Sales and Why Does It Matter?
Before diving deeper, it’s useful to understand what travel trade sales mean. This term typically refers to bulk ticketing and packages sold to travel agencies, tour operators, and other businesses in the tourism industry. A rise in this category suggests that more tour companies are including Dubai Safari Park in their group tours, holiday packages, and regional itineraries.
This kind of sales growth often reflects wider confidence in a destination, and it’s a strong indicator of how well it’s performing on the global tourism stage.
Dubai Safari Park’s Growing Appeal
Dubai Safari Park offers a one-of-a-kind wildlife experience in the UAE. Spread across 119 hectares, it’s home to more than 3,000 animals, birds, and reptiles from around the world. Its zones include the African Village, Asian Village, Arabian Desert Safari, and Explorer Village, each offering a different immersive experience.
The park is designed not just for fun, but also for education and conservation. It has adopted a ‘Smart Park’ approach, offering eco-friendly transport and sustainable operations. This commitment to conservation has helped position it as more than just a zoo—it’s a key player in wildlife education and global animal welfare efforts.
What’s Behind the 67% Growth in Travel Trade Sales?
According to the municipality, several factors contributed to the rise in Dubai Safari Park travel trade sales:
1. Strong Collaboration With Travel Agencies
Dubai Municipality has partnered with major travel platforms, both local and international. These collaborations have increased the park’s visibility and availability across global travel booking networks.
2. Tailored Visitor Packages
The park introduced customised travel trade packages, especially for schools, tour groups, and corporate clients. These packages combine educational tours with wildlife encounters and entertainment.
3. New Attractions and Events
From animal feeding sessions and bird shows to behind-the-scenes tours, the park has added a variety of interactive experiences that make it easier for tour operators to market it as an all-day experience.
4. Strategic Marketing
A targeted campaign focusing on inbound markets such as India, China, and Europe has helped raise the park’s profile overseas. The park also gained visibility through participation in travel expos and tourism conferences.
Park Performance: Over 500,000 Visitors in the Season
Dubai Safari Park welcomed more than half a million visitors during its latest open season, which ran from October to May. This figure includes tourists, residents, school groups, and corporate outings.
Of these, a large percentage came through travel trade partners, highlighting how essential this sales channel has become for the park’s commercial success. Officials noted that weekends, school holidays, and special animal-themed events drew the largest crowds.
A Strong Future Ahead
The growth in Dubai Safari Park travel trade sales is more than a seasonal boost—it reflects a long-term shift. As Dubai positions itself as a global hub for eco-tourism and family entertainment, attractions like this play a critical role.
There are also plans to enhance the visitor experience further. While exact details haven’t been made public yet, Dubai Municipality is reportedly exploring new technologies, sustainability initiatives, and expanded wildlife programs to keep the park on the cutting edge of zoological tourism.
Testimonials From the Trade
Tour operators have praised the changes. “Dubai Safari Park has become one of our top-selling attractions for families and school groups,” said a spokesperson from a major UAE-based travel agency. “It’s easy to book, offers great group rates, and there’s something for everyone to enjoy.”
Visitors, too, are responding well. Many leave reviews highlighting the clean facilities, knowledgeable staff, and well-organised layout that makes it easy to see everything in one day.
Economic Impact on Dubai’s Tourism Sector
The surge in sales at Dubai Safari Park comes at a time when the UAE’s tourism sector is experiencing broader growth. According to Dubai’s Department of Economy and Tourism, the emirate welcomed over 17 million international overnight visitors in 2023—a number expected to grow even further in 2025.
The rising popularity of eco-friendly attractions fits well with Dubai’s long-term tourism vision, which includes sustainable growth, innovation, and world-class family entertainment.
Tips for Visiting Dubai Safari Park
If you’re planning to visit, here are a few tips to make the most of your day:
- Book in advance if visiting during holidays or weekends.
- Wear comfortable clothes and shoes, as there’s a lot of walking involved.
- Try the Safari Journey, which takes you through habitats in a guided vehicle.
- Check show schedules for animal feeding times and educational talks.
- Arrive early to avoid queues and heat during the afternoon.
Final Thoughts: A Win for Wildlife and Tourism
The 67% increase in Dubai Safari Park travel trade sales is a clear sign of success. Not only is the park attracting more visitors, but it’s also becoming a cornerstone in Dubai’s evolving tourism strategy. With strong backing from local authorities and growing global interest, Dubai Safari Park is well on its way to becoming one of the Middle East’s top wildlife attractions.
Whether you’re a travel operator, a school planner, or a tourist looking for a unique day out, Dubai Safari Park is now more than ever a must-see destination in the UAE.
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