From Passion to Purpose: The Genesis of a Film Critic
Abdulaziz Khuja, known to his followers as @zezoov7, has transformed his lifelong passion for cinema into a thriving career as a film critic. Growing up with a deep love for movies and TV series, he always felt he had a unique perspective on cinematic art. This perspective became the foundation for his journey into film criticism.
The pivotal moment came when he posted his first short video review. His innovative approach to delivering concise and insightful reviews resonated with audiences, leading to a surge in followers and engagement. This initial success motivated him to delve deeper into the art of film critique, aiming to provide content that was not just entertaining but also educational.

Building a Digital Empire: The Rise of @zezoov7
Over the past four years, Abdulaziz has cultivated a substantial online presence. On Instagram, he boasts over 314,000 followers with an engagement rate of 1.30%, while his TikTok account has amassed more than 2.2 million followers and an average of 563,000 views per post .
His content, primarily focused on film and television reviews, has positioned him as a trusted voice in the Saudi entertainment industry. By combining his passion for cinema with a commitment to quality content, he has become a go-to source for viewers seeking meaningful and purposeful entertainment.
Advocating for Thoughtful Viewing: A Mission Beyond Reviews
Abdulaziz’s mission extends beyond recommending films; he aims to cultivate a more discerning audience. He believes that viewers should engage with cinema not just for entertainment but as an art form that conveys messages and evokes thought. By providing in-depth analyses and critiques, he encourages his audience to appreciate the nuances of filmmaking and storytelling.
He envisions his platform as a comprehensive library, guiding viewers to content that is meaningful and enriching. His approach is not just about highlighting what to watch but also about educating his audience on why certain films matter.

Navigating Challenges: Maintaining Integrity in Critique
In the realm of film criticism, maintaining objectivity is paramount. Abdulaziz emphasizes the importance of separating personal feelings from professional assessments. He strives to offer honest and unbiased critiques, ensuring that his reviews are based on the merit of the work rather than personal preferences.
This commitment to integrity has earned him the trust of his followers, who rely on his insights to make informed viewing choices. By upholding these standards, he continues to influence the way audiences perceive and engage with cinema.
Contributing to Saudi Arabia’s Cinematic Renaissance
Abdulaziz’s work aligns with the broader vision of Saudi Arabia’s burgeoning film industry. The Kingdom has been actively investing in cinema, hosting events like the Saudi Film Confex and the Red Sea International Film Festival to foster local talent and promote cultural exchange .
By elevating the discourse around films and encouraging critical engagement, Abdulaziz plays a vital role in this cultural movement. His efforts contribute to the development of a more sophisticated and appreciative audience, which is essential for the growth of a vibrant film industry.
Looking Ahead: Aspirations and Legacy
Abdulaziz aspires to become one of the leading film critics in the Middle East and, eventually, on a global scale. He envisions a future where his name is synonymous with insightful and impactful film criticism. Through continuous learning and dedication, he aims to leave a lasting legacy in the world of cinema.
His journey serves as an inspiration to aspiring critics and content creators, demonstrating that with passion, integrity, and perseverance, one can make a significant impact in the digital age.
Conclusion: A Beacon for Thoughtful Cinema Engagement
Abdulaziz Khuja’s evolution from a cinema enthusiast to a respected film critic underscores the power of passion and purpose. Through his platform, he not only guides viewers to quality content but also enriches their understanding of cinema as an art form. His work exemplifies the transformative potential of thoughtful and honest critique in shaping a more discerning and appreciative audience. Do follow him on Instagram.
Also read: Ras Al Khaimah Hosts Regional Conference on Sustainable Development