The Journey Begins: A Vision for a Cleaner World
Maxim Kaplevich, a Russian entrepreneur, is on a mission to make the world a cleaner place. As the founder and CEO of Sparklo, a clean-tech company based in the United Arab Emirates (UAE), he’s revolutionizing the way we think about recycling. His innovative approach combines technology and sustainability, making recycling not just easy but also rewarding.
Sparklo: Where Innovation Meets Sustainability
Sparklo’s flagship product, the Sparklomat, is an AI-powered reverse vending machine (RVM) that accepts and sorts plastic bottles and aluminum cans in milliseconds. These machines are designed to be user-friendly, accepting items with or without labels or barcodes. Once a user deposits their recyclables, they earn rewards through the Sparklo app, which can be used for discounts on groceries, utility payments, and even electric vehicle charging. This gamified approach to recycling has made it more engaging and accessible to the public.
As of early 2025, Sparklo operates in 10 countries with over 500 installed Sparklomats. The company has collected over 70 million recyclables in the Middle East and North Africa (MENA) region alone, reducing more than 10.5 million kilograms of CO₂ emissions. In the UAE, Sparklo collects over 200,000 bottles per day, which are reused to create new products.
Building a Sustainable Infrastructure
Kaplevich understands that building the right infrastructure for sustainability is challenging and requires collaboration between the public and private sectors. Sparklo has partnered with various organizations, including LuLu Hypermarket, Carrefour, ADNOC Distribution, Accor, Averda, and BEEAH Group, to install Sparklomats in offices, neighborhoods, schools, and supermarket. These partnerships have been crucial in bringing recycling closer to where communities live and work.
“Public-private partnerships are essential for developing large-scale, effective recycling systems,” Kaplevich said in an interview. “Governments and private companies can combine their expertise and resources to create practical solutions.”
Overcoming Challenges in the Recycling Industry
One of the biggest challenges in recycling is the lack of convenient systems, which often leads to people not recycling at all. Even with systems in place, changing long-term habits can be difficult due to a lack of awareness about the environmental impact of waste. Sparklo addresses this issue by gamifying recycling through its app, where users earn instant rewards for recycling. This approach makes the process more engaging and helps build a sense of achievement, encouraging consistent participation.
Tracking Environmental Impact
Sparklo tracks its environmental impact by measuring the recyclables collected and the amount of CO₂ emissions reduced. The company’s real-time systems provide valuable insights into the environmental benefits of recycling. Additionally, monitoring user participation helps Sparklo understand how to improve and scale its efforts. This data not only shows the direct environmental impact but also helps strengthen the infrastructure, making it even easier for people to recycle.
A Glimpse into Kaplevich’s Lifestyle
Beyond his professional achievements, Kaplevich leads a lifestyle that reflects his commitment to sustainability. His Instagram account (@kaplevich) showcases his travels, interactions with nature, and moments of reflection. He often shares insights into his work with Sparklo, highlighting the importance of environmental consciousness in everyday life.
Kaplevich’s lifestyle serves as an inspiration for many, demonstrating that it’s possible to combine personal fulfillment with a commitment to making the world a better place.
Inspiring the Next Generation
Kaplevich’s journey from a young entrepreneur to a leader in the clean-tech industry serves as a powerful example for aspiring innovators. His story emphasizes the importance of perseverance, innovation, and a clear vision. By addressing real-world problems with practical solutions, Kaplevich has made a significant impact on the environment and society.
“I’ve always wanted to reach the zenith of financial freedom as a teen, just to display to my generation the power in their hands, that they’re not utilizing,” he once said, highlighting his desire to inspire others to take action.
Looking Ahead: The Future of Sparklo
As Sparklo continues to grow, Kaplevich remains focused on expanding the company’s reach and impact. With plans to enter new markets and develop additional partnerships, Sparklo aims to make recycling an integral part of daily life for people around the world. By leveraging technology and fostering collaboration, Kaplevich envisions a future where sustainability is not just a goal but a way of life.
Conclusion
Maxim Kaplevich’s journey is a testament to the power of innovation and determination. Through Sparklo, he has transformed the recycling industry, making it more accessible and rewarding for individuals. His work serves as an inspiration for those looking to make a positive impact on the environment and society. As we face increasing environmental challenges, leaders like Kaplevich remind us that with vision and action, a sustainable future is within reach.
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