Khaled Doma, a name now synonymous with fragrance expertise in the Middle East, has carved out a unique space for himself in a world that many may see as complex and reserved for connoisseurs. From humble beginnings, Khaled’s passion for perfumes started when he was just eight years old. What began as a hobby has since evolved into a career that has not only made him a go-to fragrance reviewer but also a trusted expert who has made it his mission to educate people about the power of scent.
In a region where perfume holds deep cultural significance, Khaled’s journey wasn’t without its challenges. Despite the ever-growing presence of fragrance enthusiasts, he found that many people in the Middle East didn’t yet appreciate the culture of fragrance reviewing. With determination, he set out to bridge this gap by educating viewers and followers about the importance of quality, composition, and the health aspects of the scents they wear. He is graduated as a pharmacist from the “Faculty of Pharmacy and Biotechnology from the German university in Cairo.
Khaled’s Instagram account, @dr.designiche, along with his TikTok, has become a hub for perfume lovers. He currently known with nickname Fragrance Dr. “دكتور العطور” (in arabic)Through his platform, he brings light to high-quality perfumes, providing valuable insights on different fragrance families, the notes that make up each scent, and most importantly, the health risks associated with certain fragrances. He believes that it’s crucial to look beyond the labels and seek out quality, not only for the luxury of the scent but also for the well-being of one’s health.
The Journey from Passion to Expertise
From a young age, Khaled Doma developed an undeniable passion for perfumes. His interest began at eight years old when he started collecting scents. Little did he know that this hobby would grow into a lifelong passion and career. The rich world of fragrance captivated him, and he soon became curious about the different fragrance families, notes, and the complex processes involved in crafting perfumes. Over the years, Khaled has become well-versed in the art of perfumery, diving into the history of fragrances and the manufacturing processes that make each scent unique.
In 2017, Khaled took a significant step forward and began writing blogs about perfumes. This was the moment when he realized that his love for perfumes could turn into more than just a hobby. However, starting a fragrance blog in the Middle East was not without its obstacles. At the time, fragrance reviewing was not as established in the region. Most people weren’t yet familiar with the idea of watching reviews or reading detailed descriptions about scents. Khaled had to work hard to build an audience, and the struggle to make people understand the importance of fragrance reviews was a constant challenge.
Despite these hurdles, Khaled’s dedication paid off. He gradually grew his following and became recognized as one of the top fragrance reviewers in the Middle East. His work is not limited to just reviewing perfumes but also educating his audience about the various ingredients, the art of fragrance creation, and the importance of choosing quality products for their health.
The Impact of Fragrance on Health: A Key Message
As Khaled’s influence grew, so did his understanding of the role perfumes play in our daily lives. He recognized that many people are unaware of the potential risks posed by certain low-quality or counterfeit perfumes. While most fragrances are crafted with love and attention to detail, some mass-produced products contain harmful chemicals that could have adverse effects on one’s health.
Khaled’s biggest mission is to educate his followers about the importance of choosing high-quality perfumes. He often shares valuable tips on how to spot a good perfume from a bad one, ensuring that his followers know what ingredients to avoid. His message is clear: fragrance shouldn’t just be about smelling good, but also about ensuring safety and health. He emphasizes that many perfumes on the market contain synthetic materials, some of which can cause allergic reactions, headaches, and skin irritation.
Khaled also shares how essential oils and natural ingredients can be much safer for the body, especially for people with sensitive skin. He advocates for purchasing perfumes from reputable sources and ensures that his reviews focus on products that meet high-quality standards. As he continues to share his insights with the world, Khaled hopes to instill a sense of responsibility in consumers, urging them to be more mindful of their choices when it comes to the products they wear.
Overcoming the Challenges: Building a Brand
While Khaled has accomplished a lot in his career, his path to success wasn’t a straight line. Building his brand as a fragrance reviewer and expert required persistence and resilience. One of the most significant challenges he faced was introducing the concept of fragrance reviewing to a region that hadn’t yet embraced it. Many Middle Eastern consumers were accustomed to purchasing perfumes based on reputation or packaging, rather than considering reviews or the quality of ingredients used.
Khaled recalls the early days of his blog, where getting people to understand the nuances of fragrance was an uphill battle. He found himself in a position where educating people was just as important as the reviews themselves. He began writing detailed blog posts, sharing his knowledge on the different types of perfumes, explaining the perfume pyramid (top, middle, and base notes), and offering advice on how to wear and care for perfumes. Over time, Khaled’s effort began to pay off, and more people started engaging with his content.
Through social media platforms like Instagram and TikTok, Khaled managed to establish a direct connection with his audience. By posting video reviews, giving followers a closer look at various perfumes, and sharing his thoughts on the latest trends, he managed to create a community of perfume lovers who trust his judgment. His content goes beyond just ratings; it’s about creating an interactive dialogue with his audience, giving them the tools they need to become more knowledgeable about the world of fragrance.
The Vision for the Future: Expanding Knowledge
Khaled’s passion for perfumery continues to drive him to new heights. He’s constantly looking for ways to expand his knowledge, diving deeper into the science and history of fragrance creation. He believes that learning never stops, and he remains dedicated to improving his expertise every day.
As he looks toward the future, Khaled envisions creating more educational content for his followers. Whether through blog posts, Instagram videos, or even podcasts, he plans to continue sharing his journey of discovery with those who are just as passionate about perfumes as he is. He aims to raise awareness about the hidden dangers that can come with fragrances, from harmful chemicals to fake perfumes that could harm one’s health. Khaled hopes to make people more conscious of the impact that their fragrance choices have on their overall well-being.
He also hopes to bring attention to smaller, high-quality perfume brands that may not yet have widespread recognition. In his reviews, Khaled often highlights niche and luxury perfume houses that are committed to using natural ingredients and sustainable practices. His passion for supporting quality craftsmanship and ethical production processes sets him apart from others in the industry, making him not just a reviewer, but an advocate for responsible perfumery.
What’s Next for Khaled Doma?
Khaled Doma’s journey is far from over. As he continues to grow his brand and influence, he remains committed to his mission of educating the masses about perfume quality, the dangers of harmful ingredients, and the benefits of choosing fragrances that are good for the body and mind.
Through his work, Khaled has become much more than just a fragrance reviewer. He is a mentor, guiding others toward making informed decisions about the perfumes they wear. His dedication to educating people about perfume quality, health risks, and the artistry behind each fragrance ensures that his legacy in the fragrance world will endure for many years to come.
Khaled Doma’s story is one of passion, persistence, and a deep love for perfumes. With his dedication to educating his audience and promoting quality over quantity, he has become a trusted voice in the Middle Eastern fragrance industry, making his mark as a perfume expert and reviewer who will continue to inspire fragrance lovers for years to come. Do follow him on Instagram. He is also have presence in tiktok and twitter
Khaled says, “Perfume is time bottled — a single drop can take you years away.”
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