Insaf Ismail Bousserwel is a dynamic marketing consultant and entrepreneur based in Dubai, with a presence in Paris and Saudi Arabia. She is the owner of @ben_vacation_homes and holds certifications in child care from the UK and marketing from Japan. With over 206,000 followers on Instagram, Insaf shares her journey of building a global brand, balancing family life, and inspiring others through her experiences.
Early Life and Career Beginnings
Insaf’s journey began with a passion for marketing and a desire to make a difference. She pursued certifications in child care and marketing, equipping herself with the skills needed to succeed in diverse fields. Her early career involved working with various clients, helping them understand market trends and develop effective strategies.

Establishing a Global Presence
Recognizing the potential in the vacation rental market, Insaf founded @ben_vacation_homes, offering luxurious accommodations in prime locations. Her business acumen and attention to detail quickly set her apart, attracting clients from around the world. Operating in Dubai, Paris, and Saudi Arabia, Insaf has successfully managed to cater to a diverse clientele, ensuring top-notch services and unforgettable experiences.
Social Media Influence
Insaf’s Instagram account, @insaf_ismail_, has become a platform where she shares insights into her professional and personal life. With an engagement rate of 1.52% and an average of 3,100 likes per post, her content resonates with a broad audience. She covers topics ranging from marketing tips and business strategies to family life and personal growth, inspiring her followers to pursue their dreams.
Balancing Business and Family
As a certified child care professional, Insaf emphasizes the importance of family in her life. She often shares moments with her children, highlighting the challenges and joys of balancing a demanding career with motherhood. Her authenticity and relatability have endeared her to many, making her a role model for aspiring entrepreneurs and parents alike.
Current Endeavors and Future Plans
Beyond her vacation home business, Insaf is involved in various marketing consultancy projects, helping brands enhance their market presence. She is also exploring opportunities to expand her services, aiming to launch new ventures that align with her vision of empowering others. Through workshops, online courses, and speaking engagements, Insaf plans to share her knowledge and experiences with a wider audience.
Conclusion
Insaf Ismail Bousserwel’s journey is a testament to the power of determination, resilience, and vision. From humble beginnings to establishing a global brand, she has navigated challenges and embraced opportunities, inspiring countless individuals along the way. Her story serves as a beacon for those striving to make their mark in the world, proving that with passion and perseverance, anything is possible. Do follow her on Instagram.
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