From Humble Beginnings to Entrepreneurial Triumph
Alessio Matrone’s journey began in a small town in southern Italy, where he nurtured dreams of making a mark in the business world. His early life was characterized by determination and a relentless pursuit of excellence. These qualities laid the foundation for his future endeavors in the hospitality and utility sectors.
The Birth of IT Restaurants
In 2015, Alessio co-founded IT Ibiza, a restaurant that seamlessly blended fine Mediterranean cuisine with the vibrant spirit of Ibiza. This venture marked the beginning of the IT Restaurants brand, which would soon expand to other global destinations. The success of IT Ibiza was attributed to its unique ambiance, exceptional culinary offerings, and Alessio’s visionary leadership.
Expanding the Culinary Empire
Building on the success of IT Ibiza, Alessio expanded the IT Restaurants brand to several international locations:
- IT Milan: Opened in April 2019, this establishment brought the IT experience to Italy’s fashion capital.
- IT London: Launched in late 2019, IT London offered a unique dining experience where fine Mediterranean cuisine met the Balearic beat of Ibiza.
- IT Tulum: Situated in the heart of Mexico’s Riviera Maya, this location combined the brand’s signature style with the natural beauty of Tulum.
- IT Porto Cervo: Located in the luxurious setting of Sardinia, this restaurant catered to an upscale clientele seeking exquisite dining experiences.
Each of these establishments maintained the core values of the IT brand while adapting to the unique cultural and culinary landscapes of their respective locations.
Venturing into the Utility Sector with Optima Italia
Parallel to his achievements in the hospitality industry, Alessio founded Optima Italia in 1999. As a multi-utility company, Optima Italia provided integrated services in energy, telecommunications, and internet. Under Alessio’s leadership, the company grew to serve over 200,000 corporate customers, employed more than 1,000 individuals, and projected revenues of €250 million in 2017.
Lifestyle and Personal Philosophy
Alessio’s lifestyle reflects his commitment to excellence and innovation. He believes in creating experiences that resonate with people, whether through a memorable dining experience or reliable utility services. His approach combines traditional Italian values with a modern, global perspective.
Inspiring the Next Generation
Alessio’s journey serves as an inspiration to aspiring entrepreneurs worldwide. His story emphasizes the importance of perseverance, adaptability, and a clear vision. By staying true to his roots while embracing global opportunities, Alessio demonstrates that success is achievable through dedication and innovation.
Current Endeavors and Future Plans
As of 2025, Alessio continues to oversee the operations of IT Restaurants and Optima Italia. He remains committed to expanding his brands while maintaining the quality and integrity that have become their hallmarks. Alessio is also exploring new ventures that align with his passion for creating impactful experiences.
Conclusion
Alessio Matrone’s journey from a small town in southern Italy to the helm of international businesses exemplifies the power of vision, hard work, and resilience. His achievements in both the hospitality and utility sectors showcase his versatility as an entrepreneur. Alessio’s story continues to inspire individuals to pursue their dreams with determination and integrity. Do follow her on Instagram.
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