Maitha Alawadi: The Emirati Visionary Behind “Al Eid Eiden”
Maitha Alawadi, an Emirati film director and scriptwriter, has been making waves in the Middle Eastern entertainment industry. Known for her authentic storytelling and dedication to showcasing Arab culture, Maitha’s journey from aspiring filmmaker to acclaimed director is both inspiring and groundbreaking.
Early Life and Passion for Storytelling

Maitha’s love for storytelling began at a young age. Growing up in the UAE, she was captivated by the power of cinema to convey emotions and narratives. This passion led her to pursue a career in filmmaking, where she aimed to bring Emirati stories to the forefront.
Career Milestones

Maitha’s career is marked by several notable achievements. She co-produced and co-hosted a show on Dubai Eye 103.8 FM, discussing the latest in film and TV. Her reporting skills were evident during her time at the Abu Dhabi Film Festival and Dubai International Film Festival, where she conducted interviews with renowned actors and directors. Additionally, Maitha collaborated with esteemed Emirati actors for the 50th UAE National Day film, showcasing her versatility in the industry.
“Al Eid Eiden”: A Cinematic Triumph
Maitha’s directorial debut, “Al Eid Eiden,” is a testament to her vision and storytelling prowess. The film, a Saudi-Emirati family comedy, follows a young family on a vacation in Abu Dhabi that takes unexpected turns. With a cast featuring Meera AlMidfa and Fahad Albutairi, the movie offers a heartwarming look at family dynamics and cultural nuances. Shot primarily in Abu Dhabi, the film showcases iconic locations like Yas Island and Warner Bros. World™. Its premiere at Warner Bros. World™ Yas Island was met with acclaim, and the film was released across the GCC on July 11, 2024 .
Advocacy and Mentorship
Beyond filmmaking, Maitha is a passionate advocate for the indie film community in the UAE. She mentors aspiring talents, aiming to nurture the next generation of filmmakers. Her TEDx talk, “Who You Really Are,” delivered in 2014, underscores her commitment to empowering youth in the entertainment industry.
Television Presence
Maitha’s dynamic presence extends to television, where she co-hosts “DXB Today” on Dubai One. As the sole female Emirati co-host among a diverse team, she brings unique perspectives to the show, which airs weekdays at 8:30 PM.
Looking Ahead
With multiple projects in the pipeline, including a highly anticipated television series, Maitha continues to push boundaries in storytelling. Her dedication to authentic narratives and cultural representation positions her as a leading figure in Middle Eastern cinema.
Conclusion
Maitha Alawadi’s journey from a passionate storyteller to a celebrated director and presenter is a beacon of inspiration. Her work not only entertains but also bridges cultural gaps, fostering understanding and appreciation. As she continues to create and inspire, Maitha’s impact on the film industry and beyond is undeniable. Do follow her on Instagram.
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