Arina Pritch, the founder of the luxury leather brand PRITCH, has come a long way from her humble beginnings, transforming what started as a passion project into a global fashion phenomenon. Her journey is a testament to resilience, vision, and determination. She has overcome obstacles, dealt with self-doubt, and refused to let challenges dictate her future. Today, Arina is poised to revolutionize the fashion industry with her brand, and she’s determined to ensure that PRITCH not only survives but thrives.
Fashion Dreamer to CEO: Arina Pritch’s Remarkable Journey
Since childhood, Arina has had an undeniable passion for fashion. At just five years old, she found herself sketching designs on anything she could get her hands on — from napkins to toilet paper. Her love for fashion wasn’t something she discovered later in life; it was ingrained in her from the very start. Growing up, Arina knew that her destiny was to be in the fashion world, and she would stop at nothing to make her dreams a reality.
During her final year of Fashion Business at Istituto Marangoni, a prestigious fashion school, she was tasked with completing a graduation project. The options were simple: build her own brand or create a repositioning case for an existing brand. For Arina, the choice was clear — she wanted to build her own fashion brand. This marked the birth of PRITCH, a brand specializing in luxury leather creations. She poured her heart and soul into the project, and it quickly became more than just an academic endeavor. It was the beginning of her entrepreneurial journey.
Turning Setbacks into Comebacks: Arina’s Battle to Build PRITCH
However, Arina’s journey wasn’t without its hurdles. In fact, there were several moments when she almost gave up on her dream. The first major obstacle came in 2017, when she faced harsh criticism from buyers who told her that her products weren’t good enough. This blow to her confidence was hard to recover from, but Arina didn’t let it break her. She used the feedback as fuel to improve and refine her designs.
The next challenge came during the pandemic, when the world was in turmoil. Seventy percent of Arina’s orders were canceled in just one week, leaving her in a devastating financial position. It was a time of uncertainty, and Arina thought she might have to close down PRITCH for good. But despite the crushing setbacks, her vision and ambition kept her going. She dug deep, found new ways to survive, and continued to push forward.
The final challenge came when Arina ran out of funds to finance the company. She was on the brink of bankruptcy and was ready to walk away. But just as she was about to give up, she found a way to secure the investment needed to keep PRITCH alive. She refused to quit on her vision, and that refusal to give up is what makes her story so inspiring.
The Vision Behind PRITCH: A Brand with a Purpose
Arina’s vision for PRITCH is simple but powerful — to give wearers the tools to highlight their true selves and embrace the power within. PRITCH is not just a fashion brand; it’s a statement. The signature Bia corset, which has become synonymous with the brand, is designed to empower those who wear it, giving them confidence and a sense of strength.
PRITCH’s pieces are crafted with the highest quality leather, showcasing the brand’s commitment to excellence and sustainability. Arina’s goal is to create timeless pieces that not only look stunning but also stand the test of time. Whether it’s a luxurious jacket or a perfectly tailored corset, PRITCH’s creations are designed to make a statement — one that reflects the individuality and strength of the wearer.
Pritch’s Promise: A Future of Fashion Domination
Today, Arina is working on what she refers to as a “beast” — a vision for PRITCH that will conquer the fashion industry and propel her brand to the top. Her ambition and determination are palpable, and she’s not slowing down. Arina is committed to growing PRITCH into a globally recognized name, and she’s building a team of talented individuals who share her vision and passion for fashion.
But Arina’s journey isn’t just about building a successful brand. It’s about inspiring others to believe in themselves, take risks, and push through the toughest challenges. She’s a firm believer in trusting your gut feeling and not being afraid of failure. Every setback she has faced has only fueled her drive to succeed. She wants others to feel that same empowerment and courage in their own lives.
Arina’s Words of Wisdom: Believe in Yourself
Arina’s advice to aspiring entrepreneurs and creatives is simple: “Believe in yourself and listen to your gut feeling. Always. And don’t be afraid of risks.” She credits her success to her unwavering belief in her vision, even when everything seemed impossible. Through her struggles, she has learned that self-doubt is natural, but perseverance is key.
She encourages others to take risks, knowing that failure is often just a stepping stone on the path to success. Arina’s story is proof that success isn’t always linear — it’s about resilience, hard work, and the ability to bounce back stronger than ever.
PRITCH’s Impact: More Than Just Fashion
For Arina, PRITCH is more than just a business. It’s a platform for self-expression and empowerment. Through her designs, she aims to make every wearer feel strong, confident, and beautiful. The impact of her brand extends beyond fashion; it’s about creating a movement of self-love and embracing individuality.
As PRITCH continues to grow, Arina is focused on expanding her brand’s reach while staying true to its core values of quality, sustainability, and empowerment. She believes that fashion has the power to change the world, and she’s determined to make her mark on the industry.
Arina’s Current Happenings: What’s Next for PRITCH?
As of now, Arina is focused on raising investment to help PRITCH grow and reach new heights. She’s building a strong team and working on expanding the brand’s presence both online and offline. With new collections in the works and an ever-growing list of loyal customers, Arina is excited for what the future holds.
In addition to expanding the brand, Arina is also working on various collaborations with influencers and celebrities to bring PRITCH to a wider audience. She’s determined to make PRITCH a household name and ensure that it’s not just a passing trend but a long-lasting legacy.
Arina Pritch’s journey is a shining example of what can be achieved with passion, determination, and the willingness to take risks. From nearly closing down her brand multiple times to building a global presence, her story is one of perseverance and empowerment. Today, PRITCH is on its way to becoming a dominant force in the fashion industry, and Arina is just getting started. Do follow on Instagram.
