Lorena Pineda Perez never planned on becoming a MedTech marketing powerhouse. In fact, her dream as a child was to become a journalist. But life had other plans. When she didn’t make the grade to get into journalism school—a moment she calls one of the most pivotal in her life—it didn’t break her. It redirected her.
That early setback became a turning point that led her to discover her true calling: marketing. She realized that every company, no matter the industry, needs marketing. More importantly, she understood that if she mastered communication, she could create real, lasting impact. That revelation laid the foundation for a career that would soon redefine how business and purpose intersect in the healthcare tech space.
Today, Lorena is the founder and CEO of 6 Degrees, a company that helps MedTech businesses grow by putting human connection at the center of strategy. With over two decades of experience, she’s not just another marketing executive—she’s a visionary changing how business gets done in an industry that touches lives every day.
The Power of a Purpose-Driven Career
Lorena’s path wasn’t always crystal clear. Her first job wasn’t even in marketing—it was in a law firm while she was still studying Advertising and Public Relations. There, she picked up an important lesson: knowing a little about everything gives you an edge. Her curiosity and drive led her from junior roles in various agencies to a game-changing opportunity at a pharmaceutical-focused firm.
That’s where everything clicked.
The healthcare and pharmaceutical sector sparked a passion she hadn’t expected. In 2017, she landed her first executive role at an international implant company—an opportunity that came with steep learning curves and immense pressure. Leading without fully understanding the internal mechanics of an organization was tough, she admits, but it taught her resilience, adaptability, and strategic insight.
That role opened new doors. With every step, Lorena gained more than experience—she gained clarity. The result was 6 Degrees, her very own marketing firm dedicated to empowering MedTech companies with strategy and soul.
Building a Company That Feels Like Family
At the core of Lorena’s success is a belief many businesses forget: people matter most. She’d seen too many companies chase growth through internal competition, leaving behind their most valuable assets—their teams. She wanted to do things differently.
And she did.
Lorena built 6 Degrees on the foundation of collaboration, empathy, and authenticity. Her greatest achievement, she says, isn’t just founding a company—it’s creating a workplace where human connection is the key to business success. That unique approach is why clients don’t just see 6 Degrees as a service provider—they see it as a strategic partner.
Her integrated marketing strategies aren’t about just getting noticed. They’re about helping MedTech companies position themselves for lasting impact, connect with the right partners, and stay ahead in an increasingly competitive landscape.
Empathy Meets Expertise in the MedTech Space
Working in MedTech isn’t just another career move for Lorena. It’s a purpose. She’s drawn to the field because of the real-world difference it makes. Whether it’s helping a startup get its life-saving technology to market or guiding an established company through a brand transformation, Lorena brings heart, strategy, and unmatched expertise to the table.
Her mission is clear: to amplify the voices of MedTech companies who are changing lives through innovation. And she’s doing it with grace, grit, and a whole lot of vision.
What Makes Lorena Different
In a world where leadership often means top-down management and stiff suits, Lorena stands out with her human-first philosophy. She believes that active listening, trust, and genuine relationships are the real ingredients of success.
Her leadership style is empathetic yet firm, strategic yet people-focused. This balance is what allows her to lead teams that are not only high-performing but deeply connected to their work.
And that’s why she’s succeeded.
Her vision isn’t just about KPIs or client acquisition. It’s about creating a movement—one where marketing is meaningful, business is personal, and human connection drives long-term growth.
A Legacy of Impact and Inspiration
When asked how she wants to be remembered, Lorena doesn’t mention awards or titles. She simply says:
“I’d like to be remembered as someone who always tried to help others.”
Professionally, she hopes 6 Degrees will be known as the team that helped MedTech companies shine—not just by out-marketing competitors, but by redefining how marketing can be done with empathy and integrity.
It’s not just about results. It’s about doing things the right way.
Current Focus: Scaling Purpose, Not Just Profits
Today, Lorena is focused on scaling 6 Degrees into a global leader in MedTech marketing. Her goal? To become the go-to strategic partner for health tech companies that are navigating challenges, launching new innovations, and seeking deeper market connections.
She continues to work on building an integrated offering that not only covers branding and communication but also helps clients scale sustainably, all while staying true to their mission.
As she expands her team and client base, she’s also staying deeply involved—mentoring leaders, creating new growth frameworks, and keeping her company’s core values alive every step of the way.
Her Advice to the Next Generation
Lorena’s journey is proof that success doesn’t follow a straight line. Her advice?
“Effort, knowledge, perseverance, and a bit of luck are the formula to achieving almost anything in life. Trust your instincts, don’t compare yourself to others, and remember that the path isn’t always linear—but every step matters. Stay authentic and learn from each experience—you’ll end up exactly where you’re meant to be.”
It’s wisdom born of experience—and it’s advice that can light the way for anyone facing setbacks or doubts about their journey.
Follow Lorena’s Journey
You can find Lorena inspiring others daily through her work and insights. For those curious about her professional milestones, strategy updates, and MedTech marketing tips, check out her LinkedIn: Lorena Pineda Perez
And for a closer look at her lifestyle, values, and behind-the-scenes at 6 Degrees, follow her on Instagram: @lorena_6degrees
Conclusion
Lorena Pineda Perez is more than a CEO—she’s a changemaker with a vision to humanize business, elevate purpose, and inspire through action. Her story is a testament to the power of resilience, empathy, and staying true to yourself.
She may have missed out on journalism school, but in the end, she found a far greater story to write—one where she helps others tell theirs and, in doing so, changes lives for the better.
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