Sarah Marie, widely recognized by her Instagram handle @builderellas, has carved a unique path from serving in the Australian Defence Force to establishing a transformative fitness brand, Builderellas. Her journey is a testament to resilience, adaptability, and an unwavering commitment to empowering individuals worldwide.
A Foundation Built on Discipline
Sarah Marie’s tenure in the Australian Defence Force instilled in her core values that would later become the bedrock of her entrepreneurial endeavors. The military environment taught her discipline, determination, and drive—qualities essential for navigating the challenges of the business world
“It taught me discipline, determination, drive—all key characteristics of running my own business.”
. With over 12 years of experience in bodybuilding, she credits the sport as the foundation of her career. It allowed her to channel the same discipline and focus she developed in the military into an entirely new domain.
Transitioning to Civilian Life: Discovering a New Mission
After her time in the navy, She had always harbored a desire to make a difference and positively impact others’ lives. This aspiration led her to the fitness industry, where she could work closely with individuals, guiding them toward healthier lifestyles. Her innate leadership skills and ability to connect with diverse groups made personal training a natural fit.
“I am a born leader, and I have the ability to adapt to all different types of people very well,”
The Birth and Growth of Builderellas
Her primary achievement has been the exponential growth of Builderellas, allowing her to reach a broader audience and empower more individuals.
“Me expanding Builderellas outside of just myself means that I have the opportunity to touch many more lives, educate many more trainers, many more clients, and in turn, raise the personal training standard across the board.”
Her background in bodybuilding played a crucial role in shaping her career in the UAE. Attending and supporting numerous local and international bodybuilding shows, preparing competitors, and even judging competitions gave her immense exposure within the region and internationally. Working with elite athletes helped her gain extensive knowledge and expertise, which she now applies not just to competitive bodybuilders, but also to general population clients, photoshoot preparations, and lifestyle transformations—delivering exceptional results year after year.
Overcoming Industry Challenges
The fitness industry is rife with challenges, notably the saturation of unqualified trainers, leading to subpar client experiences.
“There is so much saturation in this industry of people that are not educated and therefore leaving many people in the population disgruntled.”
To combat this, Builderellas places a strong emphasis on education and professionalism, ensuring clients receive top-tier service from knowledgeable trainers.
Current Endeavors: Expanding the Builderellas Legacy
She is dedicated to growing her coaching team to extend the brand’s reach and impact. The mission statement of Builderellas is clear:
“To change the lives of every person that we meet for the better.”
By building a team aligned with this mission, Sarah Marie ensures that the brand remains on track to achieve its overarching goals.
Lessons Learned: The Importance of Adaptability
Throughout her career, Sarah Marie has learned that a one-size-fits-all approach is ineffective in personal training. She highlights the necessity of adaptability and patience when working with clients from diverse backgrounds.
“To be able to change many lives, you need to be able to adapt and learn and listen and experience each person with patience and understanding.”
Vision for the Future: Elevating Industry Standards
Sarah Marie aspires to leave a lasting impact on the fitness industry by elevating the standards of personal training services. She envisions a comprehensive approach where every client interaction, from the initial phone call to the final session, is exceptional.
Her goal is to set a benchmark for education and professionalism, ensuring that clients receive an unforgettable experience.
Inspiring Others: A Lifestyle of Empowerment
Beyond her professional achievements, Sarah’s personal lifestyle serves as an inspiration to many. She exemplifies the balance between a demanding career and personal well-being, encouraging others to pursue their passions while maintaining a healthy lifestyle.
Her journey underscores the belief that with dedication and the right mindset, individuals can overcome obstacles and achieve their dreams.
Conclusion
Sarah Marie’s evolution from a disciplined navy professional to a pioneering fitness entrepreneur showcases the power of resilience, adaptability, and a genuine desire to uplift others. Through Builderellas, she continues to transform lives, setting new standards in the fitness industry and inspiring countless individuals to embark on their own journeys toward better health and self-improvement.
✨ Follow Sarah Marie on Instagram: @builderellas
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