Early Life and Passion for Storytelling
Born in Oman and raised between Sharjah and Amman, Yasser Abdulrahman has emerged as one of the UAE’s rising voices in lifestyle storytelling and digital influence. From a young age, he was drawn to creative expression and communication, inspired by the diverse cultures and stories that surrounded him while growing up across the Arab world.
The Beginning of a Digital Journey
Yasser began his content creation journey in 2018, driven by a desire to share authentic experiences that reflect everyday life in the modern Arab world. Over time, he has built a vibrant and loyal community of more than 400,000 followers on Instagram (@yassrab). His content seamlessly blends entertainment, lifestyle, travel, and personal reflections—offering his audience a mix of warmth, humor, and inspiration.
His storytelling often highlights his love for exploring new destinations and restaurants, along with his passion for football—especially Borussia Dortmund. Beyond lifestyle content, Yasser has also become a voice for health awareness, sharing his journey of living with diabetes. Through this openness, he encourages others to lead active, balanced lives while managing their health. This honesty and relatability have become central to his digital identity.
A Communications Professional in Dubai
After graduating from Petra University in Amman, Yasser relocated to Dubai, where he began his professional career in communications and public relations. Over the past three years, he has worked with several leading organizations across the UAE, helping craft compelling media narratives and supporting high-profile campaigns that connect brands with diverse audiences.
His ability to balance creative storytelling with strategic communication sets him apart. Yasser’s approach blends the structure and precision of corporate communications with the authenticity and creativity of digital media. This dual expertise allows him to serve as both a communications specialist and a trusted digital voice in the region.
Consistency, Creativity, and Community
Yasser’s journey is built on three pillars—consistency, creativity, and adaptability. Whether through brand collaborations, personal reflections, or awareness content, he continues to deliver value to his followers while remaining true to his personality and principles. His work reflects a deep understanding of audience connection and the evolving digital landscape in the Middle East.
Inspiring the Next Generation
As both a communicator and content creator, Yasser Abdulrahman represents a new generation of Arab professionals who are redefining influence—not through trends or virality, but through authenticity, purpose, and human connection. His story serves as an inspiration for aspiring creators and young professionals looking to merge creativity with communication, passion with purpose. Do connect on Linkedin.
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