A Defining Moment of Leadership
At a young age, Raifa Abboud was entrusted with a managerial role—a life-changing moment that shaped her confidence and independence. “It was a defining moment that challenged me to step up, embrace responsibility, and uncover strengths I didn’t know I had,” Raifa recalls.
This early experience taught her resilience and the importance of adaptability, laying the foundation for a future filled with ambition and self-discovery.
A Pause for Motherhood
Four years ago, Raifa made the deliberate decision to step away from her career to focus on her family. Embracing motherhood with open arms, she dedicated her time to cherishing milestones with her two sons.
“Now that my eldest has started school and my youngest is a toddler, I’m excited to reignite my professional journey,” she shares. This new chapter allows Raifa to pursue a long-held passion and embark on a bold career change.


From Accounting to Media: A Brave Leap
After nine years in accounting and HR, Raifa decided to follow her heart and transition into media presenting. “This is my most significant achievement,” she says with pride.
To prepare for this career shift, she enrolled in a second bachelor’s degree in media presenting and completed a podcasting certification. With determination, she is now preparing to launch a storytelling podcast designed to inspire listeners to reflect on their lives and perspectives.
“I want to positively impact others through the art of storytelling,” Raifa explains. Her passion for sharing real, relatable stories drives her to push boundaries in her new career.
Overcoming Challenges and Doubts
Raifa’s journey into media was not without its challenges. She faced self-doubt, fear of failure, and skepticism from others who questioned her ability to succeed in a new field.
“Initially, I grappled with fear and questioned whether this new path would work,” she admits. But Raifa embraced the learning process, attended workshops, and practiced consistently to build her confidence.
Through dedication and resilience, she turned these obstacles into stepping stones, proving that passion and persistence can overcome any challenge.
Building Essential Skills for Success
To thrive in media presenting, Raifa focused on developing key skills such as effective communication, adaptability, research, and technical proficiency. “These competencies are crucial for a successful career in media presenting,” she says.
By continuously honing these skills and gaining practical experience, Raifa is working toward her ultimate goal of hosting her own TV program. Her vision is to inspire and engage audiences through compelling storytelling.
Inspired by Empowered Individuals
Raifa finds inspiration in successful media professionals who have paved the way in the industry. Their achievements motivate her to stay focused and committed to her goals.
“The encouragement and feedback from my followers and those around me have also reinforced my passion for this path,” she adds.
Staying Positive Through Challenges
To maintain a positive mindset, Raifa turns to empowering books and podcasts. She draws inspiration from resources like “The Life Coach School Podcast” by Brooke Castillo and “The Mel Robbins Podcast,” which offer practical advice for overcoming challenges and fostering personal growth.
“These resources help me stay motivated and focused on my goals,” she says.
A Lesson in Time Management
Early in her career, Raifa faced a significant challenge when she struggled to manage competing priorities in a new role. Overcommitting led to missed deadlines and feelings of failure.
This experience taught her the importance of time management, delegation, and clear communication. “It was a pivotal moment that pushed me to refine my planning and organizational skills,” she shares.
Now, Raifa approaches complex challenges with confidence and a clear sense of direction.
Redefining Success
For Raifa, success is no longer about external achievements like promotions or recognition. “Success means growth and fulfillment in both my professional and personal life,” she explains.
Her focus is on continuous learning, overcoming challenges, and making a positive impact. “Success isn’t just about reaching the top—it’s about enjoying the journey and staying aligned with my values,” she adds.
Advice to Her Younger Self
If Raifa could offer advice to her younger self, it would be to take risks and embrace uncertainty. “The opportunities that seem intimidating are often the ones that lead to the most growth,” she reflects.
She would also remind herself to stop seeking external validation and trust her instincts. “Failure is not the end—it’s just another step toward success,” she says.
Building a Legacy
Raifa hopes her legacy in the media industry will be one of empowerment and inspiration. “I want to be remembered for making a meaningful impact and inspiring others to pursue their passions with confidence,” she says.
Beyond professional achievements, Raifa values building connections and leaving a positive influence on those around her. “Ultimately, success is about the legacy of integrity and hard work you leave behind,” she concludes.
A Journey of Reinvention
From a managerial role at a young age to a brave leap into media presenting, Raifa Abboud’s journey is a testament to resilience, adaptability, and the pursuit of passion.
With her eyes set on hosting her own TV program, Raifa continues to inspire others through her dedication, authenticity, and storytelling. Her story proves that it’s never too late to follow your dreams and make a difference.
Do follow her on Instagram
RTA: Online Taxi Booking in Dubai Reduces CO2 Emissions, Cuts Customer Waiting Times