The journey of Sander Theeboom is more than just a career path; it is a story of perseverance, passion, and vision that has reshaped the way brands communicate in the global fashion world. From starting as an intern in New York to leading international communications at Balmain Hair and now launching his own company in Dubai, focusing on fashion & beauty consultancy & creative direction, Sander Theeboom’s life demonstrates the power of discipline, resilience, and dedication. Ever since he was young, he was fascinated by the energy of the fashion industry. It was not just the glamour or prestige that drew him in, but the creativity, collaboration, and constant transformation the industry offered. He has always loved the mix of ideas, teamwork, and the fast-paced environment that keeps every day dynamic and challenging. This early fascination became the foundation of a career defined by innovation and global impact.
Internship in New York: The Turning Point
Sander Theeboom recalls that his internship in New York became a defining moment in both his professional and personal growth. In one of the most competitive cities in the world, he learned lessons that went far beyond fashion. It was there that he discovered the importance of discipline, resilience, and consistent hard work. Achieving meaningful results requires dedication and sacrifice. The experience was demanding, with long hours, fast-paced projects, and high expectations that challenged him to adapt and think strategically. Each obstacle became a lesson, and every achievement reinforced the value of perseverance. The internship refined his professional skills and shaped the work ethic that prepared him for leadership roles in the global fashion industry.
Building the Communications Department at Balmain Hair
One of Sander Theeboom’s most significant achievements was building and structuring the communications department at Balmain Hair. His work extended beyond managing campaigns and events. He reshaped the global communications strategy, forged international partnerships, supported worldwide events, and developed campaigns that elevated the brand’s international presence. He believes that success is not measured by growth alone but by creating a clear vision aligned with a brand’s identity that resonates globally. By combining creativity with strategy, he ensured that each initiative strengthened Balmain Hair’s luxurious and innovative positioning. Under his leadership, the communications department became a central pillar in the brand’s global operations.
Lessons from Harper’s Bazaar
Among the many lessons Sander Theeboom learned throughout his career, one remains particularly influential. During his time at Harper’s Bazaar, a respected manager advised him to “know your place.” This guidance was not about limitation but awareness. It taught him to read situations carefully, understand professional dynamics, and decide when to step forward or step back. Applying this insight allowed him to navigate complex environments strategically, respect the experience of others, and lead with intelligence and consideration. This principle became a cornerstone of his leadership style.
Moving to Dubai and Launching His Own Company
After years of experience in international fashion markets, Sander Theeboom recently moved to Dubai to launch his own company, focusing on fashion & beauty consultancy and creative direction. While he continues to collaborate on selected projects for Balmain Hair, he is now dedicated to building partnerships with brands seeking innovative communication strategies and strong creative vision. Dubai’s dynamic and multicultural environment offers the ideal setting to merge his global expertise with fresh opportunities. His goal is to help brands craft compelling narratives while inspiring the teams behind them.
The Philosophy of Success
For Sander Theeboom, success goes beyond accolades and milestones. It is about the impact he leaves on people. He hopes to be remembered as someone who led with kindness and respect, creating environments where colleagues and collaborators feel valued and supported. While delivering results is essential, the way those results are achieved matters just as much. He believes true leadership is measured by how people feel during collaboration, whether they feel encouraged, inspired, and respected.
No Regrets, Only Growth
Looking back, Sander Theeboom has no regrets. Every experience, including challenges, contributed to his growth and shaped him into the professional he is today. He takes pride in the risks he embraced and the opportunities he pursued at a young age. His journey demonstrates that challenges are lessons in disguise and that growth often comes from moments of uncertainty.
Inspiration for Future Generations
Sander Theeboom’s journey offers powerful lessons for anyone aspiring to work in fashion or any competitive industry. Passion combined with discipline opens doors. Resilience and awareness create lasting success. Beyond professional achievements, he aims to inspire others by proving that a career can be both successful and ethically grounded. His leadership philosophy centers on respect, collaboration, and building meaningful professional relationships.
Following Sander Theeboom
Sander Theeboom shares insights, reflections, and updates about his projects and professional journey through his on Instagram
His journey from New York to Dubai demonstrates that ambition, discipline, and creativity can lead to extraordinary achievements. His story encourages aspiring professionals to pursue their goals with determination, lead with empathy, and value both results and the path taken to achieve them.
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