Dubai-homegrown and award-winning brand Vietnamese Foodies is starting 2026 with heart, heritage, and impact. Known for bringing the soul of Vietnam to the UAE’s dining scene, the socially responsible brand has announced two powerful initiatives that reflect its deep commitment to people, culture, and community.
Honoring Lunar New Year the Vietnamese Way: Giving Back
Today, on 16 February 2026, a date that coincides with the Lunar New Year (Tet) celebrations, Vietnamese Foodies will host a special Employee Day, turning tradition into action. In Vietnamese culture, Tet is more than a new year—it is a time of gratitude, renewal, and sharing prosperity with loved ones and the wider community.
Staying true to this spirit, Vietnamese Foodies will give 100% of its revenue share from February 16 to its entire staff the following day, as a heartfelt gesture of appreciation and respect. The initiative reflects the brand’s belief that success is built collectively, and that the people behind the brand deserve to celebrate new beginnings with strength, pride, and financial empowerment.
“As a hospitality company, we deeply believe that people are at the core of our success,” said the team at Vietnamese Foodies. “Sharing success through sharing revenue during Lunar New Year is a cultural value we carry from Vietnam, and we’re proud to bring that spirit to Dubai.”
Extending Care Beyond the Restaurant: Iftar for the Community
Continuing its mission of social impact, Vietnamese Foodies is also partnering with the Giving Family community to distribute Iftar meals to those in need during the holy month of Ramadan. They are inviting their community to join this meaningful initiative at Iftar time on 22 February 2026. Those who would like to take part are encouraged to send a DM via Instagram to confirm their attendance.
This initiative reflects shared values between Vietnamese and Middle Eastern cultures—community, generosity, and care for those who build and support the city behind the scenes. By coming together during Ramadan, Vietnamese Foodies aims to create meaningful moments of dignity and togetherness for those who need it most.
A Brand Rooted in Culture, Driven by Purpose
As an authentic, award-winning Dubai homegrown brand, Vietnamese Foodies continues to prove that food can be a powerful bridge between cultures—and that businesses can succeed while staying deeply human.
By honoring Lunar New Year through employee empowerment and supporting Ramadan through community giving, Vietnamese Foodies sets the tone for 2026: a year that begins with gratitude, generosity, and shared growth.
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