Dubai’s nightlife continues to raise the bar, and this season, one of the most celebrated global house music brands is making its highly anticipated comeback. Music On returns to Pacha ICONS, bringing with it a night of driving beats, world-class DJs, and the unmistakable energy that has defined dance floors around the world.
Set against the vibrant backdrop of FIVE LUXE, this edition of Pacha ICONS promises an unforgettable experience for house music lovers in the city. With tickets starting from Dhs150, the event is expected to draw a packed crowd eager to witness a masterclass in underground sound.
What Is Pacha ICONS?
Pacha ICONS is a flagship event series that channels the legendary spirit of the globally renowned Pacha brand into Dubai’s thriving nightlife scene. Hosted at FIVE LUXE, the series consistently brings some of the biggest names in house and techno to the shores of the Arabian Gulf.
The concept is simple yet powerful: curate line-ups that represent the pinnacle of electronic music culture. Each instalment becomes more than just a party — it’s a gathering of true music enthusiasts who appreciate quality sound, immersive production, and a refined atmosphere.
By partnering with globally recognised labels and brands, Pacha ICONS has positioned itself as a must-attend experience for residents and visitors alike.
Music On: A Global House Music Phenomenon
At the heart of this upcoming edition is Music On, the internationally acclaimed brand founded by Italian techno titan Marco Carola. Known for its marathon DJ sets and stripped-back, groove-driven sound, Music On has become synonymous with authenticity in electronic music.
From Ibiza residencies to worldwide tours, Music On events are celebrated for their raw energy and deep connection to the dance floor. Rather than chasing trends, the brand focuses on pure musical storytelling — long builds, hypnotic rhythms, and seamless transitions that keep audiences locked in from start to finish.
Its return to Pacha ICONS signals a major moment for Dubai’s clubbing calendar, reinforcing the city’s status as a global nightlife destination.
Marco Carola Headlines the Night
Leading the charge is Marco Carola himself, one of the most respected figures in techno and house music. With decades of experience behind the decks, Carola is renowned for his impeccable technical skill and ability to control the energy of a room.
His sets are journeys — layered, precise, and emotionally charged. Whether performing at massive festivals or intimate club spaces, he has a rare talent for creating unity on the dance floor.
At FIVE LUXE, attendees can expect a signature Music On performance: extended grooves, rolling basslines, and a magnetic atmosphere that builds intensity hour by hour.
A Stellar Supporting Line-Up
Joining Marco Carola for this edition are two standout artists who bring their own distinct flavour to the night.
Frankie Rizardo, the Dutch DJ and producer, is known for his deep, infectious house sound. With releases on some of the biggest labels in electronic music, Rizardo blends groove-heavy rhythms with subtle melodic touches. His ability to balance underground credibility with dance floor appeal makes him a perfect fit for Music On.
East End Dubs completes the line-up, bringing his unmistakable minimal house style to the stage. Revered for his vinyl-driven approach and intricate selections, East End Dubs has carved out a loyal following across Europe and beyond. His sets are rich in texture and groove, adding another layer of depth to an already powerful bill.
Together, the trio promises a seamless flow of sound — from warm-up vibrations to peak-time intensity.
The Venue: FIVE LUXE
Located on the iconic JBR coastline, FIVE LUXE has quickly established itself as one of Dubai’s premier lifestyle destinations. Known for its luxury setting, beachfront views, and cutting-edge event production, the venue offers the perfect setting for a night of high-calibre electronic music.
The combination of open-air ambience and immersive sound design creates a unique party atmosphere. With state-of-the-art lighting and audio systems, every beat resonates across the space, ensuring an experience that is both intimate and electrifying.
For Pacha ICONS, FIVE LUXE transforms into a world-class dance arena — blending Dubai glamour with Ibiza-inspired energy.
What to Expect from the Night
Music On at Pacha ICONS is not just another club night — it’s a celebration of sound culture. Expect a crowd that knows its music, an environment charged with anticipation, and sets that evolve organically throughout the evening.
The production will reflect Pacha’s signature aesthetic: sleek visuals, immersive lighting, and a carefully curated sonic journey. From the first track to the final encore, the focus remains firmly on the music.
For long-time followers of Music On, the event delivers the brand’s unmistakable identity. For newcomers, it offers an introduction to one of house music’s most respected movements.
Tickets and Access
Tickets for Music On at Pacha ICONS start from Dhs150, offering access to one of the most anticipated nightlife events of the season. Given the global recognition of the brand and the calibre of artists involved, early booking is strongly recommended.
The event takes place at FIVE LUXE, welcoming guests for an evening that merges international music culture with Dubai’s dynamic social scene.
More information and ticket details are available via pachaicons.com.
Why This Event Matters
Dubai’s entertainment landscape continues to evolve, attracting global brands that recognise the city’s growing influence in the electronic music world. The return of Music On to Pacha ICONS underscores this momentum.
It reflects a shift toward curated, high-quality experiences — nights where music takes centre stage and artistry is celebrated. With Marco Carola, Frankie Rizardo, and East End Dubs behind the decks, this edition represents a powerful statement: Dubai is not just participating in global nightlife culture, it is shaping it.
For fans of authentic house music, this is more than an event. It is a moment — one that brings together rhythm, community, and the timeless joy of the dance floor.
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