Changing careers after 15 years is not easy. For many, it feels impossible. But for Tayyaba Seher, it became the most powerful and life-changing decision she ever made.
Once a successful banking professional in Pakistan, Tayyaba Seher is now a growing digital content creator, storyteller, and lifestyle influencer based in Dubai. Known online as discoverwithcleo, she has built a community of over 24,000 authentic followers by sharing real stories, meaningful moments, and visually beautiful content.
Her journey is not just about social media. It is about courage, identity, motherhood, and choosing passion over comfort.
A Creative Childhood That Shaped Her Future
Tayyaba Seher’s love for creativity started early in life, thanks to her father, who recognized her talent and encouraged her to perform. From school and college stages to television and radio programs, she was always given space to express herself.
As a young performer, she won many competitions as a singer, performer, and voiceover artist. Those early moments helped her build confidence and a strong connection with storytelling. Creativity became a natural part of who she was, even though life later led her toward a corporate career.
A Successful Career That Never Silenced Her Passion
Tayyaba Seher pursued a bachelor’s degree in information technology and later completed a master’s degree in marketing, opening doors to the corporate world. Over the next 15 years, she worked with leading banks in Pakistan, handling roles in information technology, corporate banking, and digital strategy.
Her professional life was stable and respected, but creativity always stayed close to her heart.
One of her proudest moments came when her voice was selected for Pakistan’s coronavirus awareness message, which later went viral nationwide. It was a reminder that her voice could inspire, inform, and reach millions.
A New Life, A New Beginning in Dubai
Two years ago, Tayyaba Seher moved to Dubai, and everything changed.
As a mother, she wanted to spend more time with her children and be more present in their lives. This led her to make a bold decision: she stepped away from her full-time corporate career.
Leaving behind a 15-year banking career was not easy. It was emotional, uncertain, and scary. But her husband played a key role during this transition. He respected her decision, supported her fully, and encouraged her to follow her passion. Today, he even helps her with video creation, becoming her biggest supporter behind the scenes.
That decision became the turning point that brought Tayyaba Seher back to what she always loved—storytelling and creativity.
Starting From Scratch as a Content Creator
When Tayyaba Seher started content creation in Dubai, she had no network, no industry connections, and no experience in the digital creator space. Everything had to be learned from zero.
She spent hours researching, studying top creators, understanding trends, and learning the art of content creation. She taught herself videography and editing, allowing her to produce aesthetic, visually appealing content that instantly stood out.
With consistency and dedication, her efforts paid off. Today, she has built a community of over 24,000 real followers, a major achievement for someone who started completely alone in a new country.
This journey helped her rediscover her confidence, grow personally, and finally express her creativity without fear.
Facing Fear, Body Shaming, and Self-Doubt
The journey was not smooth. After moving to Dubai, health issues caused sudden weight gain, which affected her confidence. She became hesitant to post videos, worried about judgment and body shaming.
This phase tested her strength.
While some people were unwilling to guide her, a few kind individuals supported her when she reached out. A major source of inspiration was her sister-in-law, a successful influencer who showed her what was possible. Watching another woman grow from scratch gave her hope and direction.
Over time, Tayyaba Seher learned to accept herself, embrace her body, and show up authentically. That decision changed her journey. Her audience connected more deeply with her honesty, and her confidence slowly returned.
Building Trust Through Authentic Content
Today, Tayyaba Seher creates engaging content in lifestyle, beauty, and entertainment, focusing on stories that feel real and relatable. Her videos are not just visually appealing; they carry emotion, meaning, and purpose.
Over the last two years, she has collaborated with many top local and international brands in the UAE and Pakistan. She is also connected with several marketing agencies that value her creativity and professionalism.
While brand collaborations remain important, her current focus is on building stronger relationships with her audience. She plans to host live sessions, interactive stories, and open conversations so followers can connect with her on a personal level.
Her long-term goal is to become a trusted digital storyteller who creates meaningful content that lasts beyond trends.
Lessons Learned from Reinventing Life
Tayyaba Seher believes the biggest lesson of her journey is understanding that nobody will spoon-feed you. Growth requires courage, patience, and belief in yourself.
Every big decision brings opinions, some supportive and others critical. She learned that confidence, family support, and self-trust matter more than external validation.
Her journey proves that women can explore new paths, grow professionally, and still be devoted mothers, wives, and homemakers. Life does not need to be limited to one role.
Inspiring Others to Follow Their Passion
Tayyaba Seher hopes her journey inspires people who feel stuck or afraid to start over. She wants to show that it is never too late to follow what you love.
She dreams of leaving a positive impact in the digital space by doing things differently, learning continuously, and staying true to her values. Most importantly, she wants her children to feel proud of the example she set, of courage, balance, and persistence.
If she could speak to her younger self, she would say: believe in yourself, even when doubt surrounds you. Do what you love, and give it your best.
A Story Still Being Written
From school stages to banking offices, from voiceovers to digital storytelling, Tayyaba Seher’s journey shows that passion never fades; it simply waits for the right moment to bloom.
Today, as discoverwithcleo, she continues to share her lifestyle, struggles, achievements, and everyday moments to inspire others. Her journey is still unfolding, but one thing is clear: she is finally living her purpose.
Do follow her on Instagram
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